Member Community Secrets - Build an e-commerce business that is 6-figures in size

Jun 4, 2024

We've watched membership communities change and disappear in the last decade. We've witnessed those that started as nothing but grew and grew to become seven, six and even eight-figure companies. There are many inspirational examples of membership communities, but here are some of the best successes we've witnessed recently:


  • The entrepreneurship organization that made $30,000 in 2 1/2 weeks with 5,000 members.        
  • A membership geared towards health which has just added 100 top-end members (and $40,000 in ARR).      
  • Author and speaker who brought in $30,000 for their members after the completion of a four-week promotion.        


And while we love celebrating these victories There are plenty of wonderful stories about membership and community from communities of all sizes and shapes.


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In this post in this post, we'll explain the benefits of joining a community. We'll teach you how to create a community of paid members, and provide you with an outline of how to move from wherever you are to an enterprise worth six figures.


There's no guarantee, but these are the tried and proven methods have proven to work repeatedly and repeatedly.


This is our how-to guide for a six-figure membership community.



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1. Get a razor-sharp niche


It's almost a cliche in this moment however we'll repeat this again. The most lucrative opportunities are found in specific niches.


Communities with too large-scale struggle.


As a host who is a novice you may be tempted to cast a wide net. Don't you want as many people as possible within your local community?


No!


When you have a community full of non-related people, you can't possibly engage them all. And it's unlikely they will interact with one another.


Your community is on its face.


The niche is what allows it to thrive. Membership communities can be constructed on anything from German dance to anime. from public speech for finance professionals, to email newsletters for nonprofts.


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The niche is your superpower. And when you are building a membership community online it is possible to reach out across the globe to locate people in your niche.


Star with an overall notion of the idea of a community for members before you focus on a specific niche more than you think you need to.


Use Our Community Name Generator

Our AI engine is available to help you create an identity for your community that is like magic. Simply share a few sentences about who your community is for and we'll get working.            • Input maxlength="60" name="idealMember" placeholder="Who do you wish to connect?" type="text" value=""/>

Go

Examples: coaching clients, meditation novices, vegan chefs, dog lovers, aspiring entrepreneurs, etc.

Ask for Ideas

The names that Mighty Co-Host(tm) are only examples and can be utilized by other businesses or subject to third-party rights. For more information, check our Terms.


2. They serve a big purpose


In the classes we offer Community Design(tm) on Mighty We always begin with an important goal.


An Large Goal serves as the reason your membership community is there.


A traditional business has an mission statement. And membership communities that thrive are a great fit for a larger purpose.


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We are so passionate in helping communities develop a Big Purpose that we integrated this into our community engine. Each new community is prompted to choose a Big Purpose.


Test it!


 Get Your Free Trial


3. Find the perfect member


It is a matter of specialization, but begin with the Ideal member. That should be one person you serve, with one narrowly-defined problem or goal.


Are you interested in knowing how that you can perform to identify the ideal member? Interview them!


If you've got an concept of what you want to do Make it a priority to interview some ideal members. If it's intimidating, you'll be glad that you took the time.


Ask them questions like:


 

  • What do you struggle with?        
  • What type of support do you want to look for?        
  • What are you willing to pay for the desired results?        


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Interviewing with these people will take you one step towards creating a flourishing membership group. It helps get the concept off your brain and into the conversation.


However, make sure to be attentive to your ideal members.


 

  • If everyone is interested but nobody is willing to buy it, you might be forced to change your mind.        
  • If the problem you have identified is not the one your ideal members discuss, then you might need to pivot.        


It's market research, and you should adhere to it.


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4. Start with the basics


Membership communities have thousands of members who join. There are stories about the $50,000 per month membership community. We've also shared a few at the top of this article.


We're not going to get wrong, we hope you'll get there!


Even if you are just starting out, there is beauty in starting small.


Communities with smaller populations have a much easier time connecting. You can get to know everyone, something that is nearly impossible when you live in a city with thousands of individuals.


Once you've achieved a great understanding of the needs of 10, 20, or even 20 members of your first community then you are able to scale to thousands.


    But remember, there is no need for hundreds of members to create an active community. Our typical community on Mighty is $48 monthly. It's possible to have a six-figure membership community with the number of members at 174. And that's not including the aspects that most communities sell as upsells like Events, private coaching, masterminds and classes. You can make six figures for more than 30 members, If you're doing it correctly.


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5. Sell something


If this is your first experience creating your own membership website , sell some thing.


Hold your breath, then take off the Band-Aid. Create your own landing page and invite your very first participants. Perhaps it's a live class or an event to open the doors. Making an offer public and even preparing it for sale will help you confirm your idea of a membership-based community.


6. Consider screening


The overall health of your is dependent on the health of people in it. The screening process is a method to ensure you receive the highest quality members.


This is a bit odd. Do you want to shut those who are not interested? It will be more difficult for new members to join your community? Create more friction?


In some instances the "negatives" can be offset with the one positive that is very clear: the people who are in your community actually want to be there.


Although it's difficult to turn down new members, screening may boost the value of your community to those who do come in. And that's worth its weight in gold.


Screening could be:


 

  • Automating a questionnaire on your checkout process.        
  • Making a listing of criteria for members to join.        
  • hosting live one-onone or group interview with prospective members.        


This could mean saying no to people who do not for the job. Once you've got a flourishing community you'll thank yourself for joining.


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7. Understand the numbers


In order to go fully-into a membership group, you need to understand the significance of certain numbers.


There is no thriving community that has 100percent engagement all of the all the time.


None. Zilch.


Every community has what we call super members, or "supers". This is those who comprise 5-10 percent of your people who are extremely active and dedicate all of their energy into everything they are involved in.


50% of the members might pop in and out occasionally. There are those who aren't seen at regardless of the cost.


The numbers above are fairly typical. Do not let this discourage you. And don't take it personally!


If members have signed up for your membership community, they can appreciate the benefits. Especially if they are paying the monthly membership cost.


The community you live in could be an idea they've had, even if they can't be 100% committed towards it now. Your group could provide the encouragement they need to take small steps each month.


Don't let yourself to anyone. Just show up and do your job, but don't stress about the details too much.


    Be aware that groups that are designed for busy individuals may show the lowest engagement. The CEO community might cause a titch, but it doesn't make the people in these communities less productive. You can trust them to be there and participate as they're able.


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8. Know the worth of the fee for membership


It's easy to think of the cost of membership from your standpoint. It's your cash flow at the end of the day.


It is important to think about what a membership fee does for your members too. A membership fee helps people commit. Members who pay are more committed. Since those who pay take note of what they are doing.


These numbers reveal that a membership fee doesn't decrease people's willingness to pay for upsells either. 75% of free sites are selling upsells on paid goods. Yet 90percent of the paywalled networks create upsells!


This suggests that, not only do members pay, but paying members will pay for additional benefits. Take this into account when you are pricing your membership website.


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9. Don't bother with the free trial


Sellers of goods online typically offer free trials. But it's not always necessary. We have only 27 percent from our 250 top companies that generate revenue have a trial offer.


Free trials have their place. They can also alter the dynamics of communities. If there are members that drop in and out or engaging in conversation but not remaining this can affect the cohesiveness of your community.


In a lot of cases, it's better to get the job done prior to the time of ensuring that your ideal member is in place Conduct the screening and be sure to ensure that the people arrive at the entrance prepared to be the fullest.


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10. Make more opportunities


The most effective community memberships, the best source of income is those who are already in the door.


While it's common to think, "I'm already charging them and I shouldn't be charging to do something else," we find that engaged members often want something more. This might be an engaged mastermind group, 1:1 coaching or a truly amazing online or live event.


We're not saying that you should charge more to make it easier for you to charge more.


But DO take a look at the existing customers and ensure that you're offering them all the value you might be able to, even if it requires the introduction of a new offering!


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11. Verify that members are connected


We research successful communities. They have one thing they have in common.


Communities that are successful have people who have become a friend (that's not the host). Community members join for educational content, events, and occasions, but stay within the community because of the relationships they build.


It is a sign that one of the main tasks a Host can do is to create occasions for members of your group to connect and become friends. The way to do this could be through asynchronous means through a prompt for discussion or in a blog post. Also, it could be partially synchronous: at office hours, an event that is live and even in planned break-out groups or networking sessions.


Let them out of the blocking and allow them to connect.


It will make your community grow stronger because of it.


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12. Enlist you "supers" to aid you.


Your super members can be a valuable resource. Most Hosts do not use them to their full potential. Members who are most active want to get more connected. And you can get them engaged in ways that go other than your normal membership:


 

  • You can ask them to facilitate discussions        
  • They should be enlisted to moderate the group as well as its content    
  • Tell their tales or ask them questions        
  • Invite them to reach out to greet new members      


Some supers may not be in agreement, however we have found that many supers just waiting to be asked more. Don't be shy to ask the help of their supers.


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13. Select the best platform


Finally, the biggest boost to your membership community might result from the community platform you select to build your community on. When you pick one that permits you to combine any sort of content, courses or community-based gatherings with a mighty digital business engine-you've got the ingredients for a successful community business.


When we built our community platform that we built, we considered everything you could need for an active membership community.


This means:


 

  • The capability to make whatever type of content you want, including articles, lengthy content such as discussions, polls and livestreaming .      
  • Sell memberships, live or pre-recorded online courses, virtual event, masterminds, group coaching or bundle one of these-all in your home currency.    
  • Unlock connection tools unlike any other Chat, discussion tools & messaging, AI profiles, text enhancements as well as rich member directories and profiles. Conversations are integrated into every step of the way.        
  • Make your own brand identity, Colors, Spaces that you can personalize, and even upgrade to a custom-branded application .      
  • Create your own sales engine with auto-landing pages, customized screening questions, and other welcome options.        


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Conclusion





Are you ready to start? Join us to build your community with Mighty! It's G2's top-rated community platform and comes with everything you'll need for a successful transition from 0 to six figures. Try it free for 14 days-no credit card is required.