Marketing professionals' guide to interactive video quizzes
An interactive video quiz is probably the best device in a marketer's arsenal to engage people.
It also encourages viewers to interact with the video , increasing their memories of the experience, and increasing your value.
Are you unsure of how to utilize videos to help train your employees , and also sell more? You're in the right place with this article. This guide will explain what a quiz video is and how you can make use of it, and how to build one from scratch using .
What you'll learn
- What's a video quiz?
- 4 ways you can use interactive video quizzes
- How do you create an interactive video game using
- Pop (video) quiz
What's a quiz on video?
Users can select easily the answers you provide to your questions- even skip those questions that they do not want to take on. Based on the type of quiz that you design, the video can:
- Continue with the content when a user has answered your query or
- Branch out to a different section according to the choice the viewer selects
Whatever you decide to do, making an online quiz (psst! It's easy to create an interactive video quiz -We'll explain how in the next few paragraphs) provides a myriad of advantages, including:
- Better viewer engagement. Instead of interacting only in your videos by pressing on pause or exit, videos quizzes allow your viewers to engage with your content through sharing the answers to your strategically placed questions.
- Gathering viewer feedback. Alongside using video quizzes to better inform your viewers, you can also use the quizzes to gather feedback from them. You can simply add a "yes or no' or 'multiple-choice format' question after the video, to inquire from users to rate how helpful the video was.
- Improving audience segmentation. Based on the choices that people make during your online quizzes separate them into distinct groups sharing particular characteristics. Make use of the information that you have collected to better target your audience by delivering relevant marketing material.
There are four ways you can make use of interactive video tests
1. Offer relevant, more targeted content
Make use of video quizzes in order to help readers understand what information is beneficial to their needs and what products are the best for them.
2. Get customer feedback
Asking viewers to share their opinions on your latest product collection to inquiring how satisfied they feel with your services or educational content, video quizzes are great for gathering feedback.
What's the best thing? You can collect feedback about products too. Simply create and share bite-sized videos of the idea (based on customer requests (for example, suggestions for new features within your SaaS software or an entirely new pricing structure) and then ask your customers to tell you how they like it.
3. Examine the knowledge of your guests
This can be a useful application of video quizzes for marketers and course creators who create educational content. Businesses can also make use of video quizzes to test their employees' knowledge when they send out regular education (think DEI, IT, or cyber security courses that most companies are required to teach employees about).
This interactive quiz video example by the Radisson Hotel Group shows how they use quizzes to train hotel employees on how to provide superior customer service.
4. Simplify education
It is never easy. But cutting it down to create an immersive experience using a video is a great method to make it easy to master.
Additionally when you add a reward method to your quiz it will help you draw in and keep the attention of your participants more successfully. For example, this EMS interactive training video gives the quiz-taker points based on their answers:
How to create an interactive video quiz with
For starting You'll need the following items:
- A account with the Interactive add-on enabled
- An existing video or newly uploaded footage that's ready to be made interactive
- An inventory of the questions and possible solutions you'd like to test your viewer on
How to make a video-based quiz in just 7 steps
- Add a hotspot or overlay in your video. It is possible to create quiz questions within your video by making several hotspots pop up at a certain time in the video or making an overlay appear at a particular time within the video. Here's an example:
- To add, remove, and manage your questions start by opening your " Question manager"by creating any hotspot and overlay elements. Once you've created a question in the Question Manager, you can set additional hotspots or overlay elements to answer your questions.
- In the Question Manager, you are able to create, modify and delete questions that link back to your hotspot, or overlay the element. You'll find a drop-down for you to pick your question from the answer you are creating.
- Complete the details of the answer, including the score, and check if you are correct. After you've filled all of the information then click the add button to save your data to the hotspot.
- Repeat the steps above for any other hotspots or overlay elements connected to the same quiz. Make sure you mark at least one as the correct answer to properly keep track of your results.
- After you've finished your film, make use of the Resultselement of the Overlay Editor, to show results back to your viewers in real time.
- Download and view your video quiz!
Pop (video) quiz
Just kidding!
In the end, videos can aid in engaging and educating your customers better -- be it internal employees or target buyers. Leverage quiz data for an understanding of what people want to know, and distill the information in an engaging, fresh design, and entice potential buyers in unexpected ways.