The modern marketer's job of creating content and improving algorithms is an all-time occupation. No matter if you're an artist, a content marketer or a marketing generalist your schedule is so busy it's hard to keep your mind engaged and stay current.

If that wisdom could be condensed to a 280-character Tweet, just a one-minute Instagram Reel or a short LinkedIn post, you'll be able to be inspired throughout the day. (No necessity for extra time.)

14 influential marketing personalities that you must be following

In this article

1.     Experts in video marketing that we enjoy
2.     Content marketing gurus to study from
3.     Social media experts can help us
4.     Search engine optimization and experts in web design to follow
5.     Marketing strategists doin' cool stuff

Marketing experts on video that we love

Danielle Diamond

Danielle Diamond is the founder of Epiq Media, a video company that produces videos for clients such as Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

With regards to LinkedIn, Danielle's motto is "Don't turn into an advertisement. Make yourself the television show" and she shows her users precisely how to accomplish this. Her advertisements are captivating, (short) video marketing guides, and also the actual outcomes that innovative campaigns can generate.

Here's a peek at her innovative work to Exit Five:

Kim Gehrig

To give you a sample, here's her campaign for Apple:

Kevin Anson

Kevin Anson is a video marketer working with clients such as ClickFunnels, IBM, and Mercedes Benz. According to Kevin Kevin, he's created over 10,000 ads and videos within the last 16 years. Kevin is now sharing his knowledge with others through his popular YouTube channel.

Most of his videos are under 10 minutes and are focused on practical and practical tips including the process of creating an app video that could be downloaded from the App Store. He also explains ways to smoothen the audio and add subtitles in YouTube videos.

Kevin's videos are available on YouTube as well as the Instagram platform..

Gurus of content marketing to learn from

Ross Simmonds

The President of Foundation, an agency that specialises in the marketing of content, Ross Simmonds is the authority to watch in all matters connected to content marketing and expansion. Simmonds is well-known within the realm of content, to engage with marketers , and creating Twitter threads that offer a wealth of useful advice.

The success of Ross on social media channels also serves as a MasterClass on reuse of content. Ross doesn't just send tweets to over 60,000 followers Ross also provides useful business advice on Instagram, YouTube and LinkedIn.

Amanda Natividad

Amanda Natividad is vice-president for marketing at SparkToro the firm that studies audiences. Through Twitter she frequently offers advice on content marketing to her followers of 16,000. In addition, her newsletter, The Menu is a deep dive into her opinions on marketing. The founding team is also featured as marketing experts and content creators through her YouTube channel, The Menu Show..

Kaleigh Moore

Kaleigh Moore is a writer on freelance, marketing consultant, and the founder of Content Remix, a podcast repurposing agency. On both Twitter as well as LinkedIn she offers useful tips on how to enhance the writing abilities of your employees and reuse every type of content, which includes audio, written and video-based content- to maximize impact.

Media experts on social marketing who inspire us

Lauren Thomas

Lauren Thomas has an impressively star-studded resume available on LinkedIn The resume includes: In her past work it was for AT&T, The Coca-Cola Company as well as Macy's in addition to being the current is the head of social for Intuit. Do you have any guidance for content creators?

"Do something you are happy about, but also have a little fun throughout the entire process." Lauren Thomas, social media guru

Through LinkedIn, Lauren shares her strategies for attracting 100,000 followers on TikTok to gain the support of the top management for social strategy, as well as coming up with innovative ideas to social media.

Christopher Tompkins

Christopher Tompkins is the CEO and chief strategist of The Go! Agency, a digital marketing company. Apart from sharing his thoughts about the future of marketing on social media via LinkedIn and Twitter, he also hosts the He is also the host of The Bulletproof Marketer podcast. The Bulletproof Marketing where he frequently interview experts in marketing and growth.

Christopher is very optimistic about the future of marketing using video via social media, and has said to Forbes:

"If you examine the recent developments in digital (social or paid) keep track of the volume of movement that you're watching across all channels. Note how widespread the trend is in comparison to before...My suggestion is to get off of your usual routine and begin making use of video as soon as possible."

Experts in SEO and Web design to follow

Andy Crestodina

Andy Crestodina is co-founder, chief marketing officers of Orbit Media Studios which is a web design and development company. The team that he is part of with his colleagues are focused on helping customers create appealing, useful websites that improve conversion. Naturally, for Andy an important aspect of creating websites that are story-driven is the use of video to its advantage. Andy explained to TechSmith:

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Follow Andy Follow Andy via LinkedIn as well as Twitter for a tactical as well as expert guidance on SEO, Analytics as well as web design.

Oli Gardner

Oli Gardner is co-founder and co-owner of Be The Keynote. An organization that assists individuals become more effective communicators. Oli has also co-founded Unbounce, that is a no-code website platform that allows landing pages.

Oli's passions for marketing tools and communicating are apparent through the content of his tweets as well as LinkedIn posts, where he often offers advice on how to become more efficient in his online communicating -- be it on websites, webinars, or on social media video.

Neil Patel

Neil Patel is one of the most well-known names in SEO and online marketing. It's not surprising, because it's the correct way to go about it. Every day Patel shares fresh tips for marketing through YouTube in short, under five minutes of videos. He covers the world of marketing via digital broadly, sharing advice regarding how to get your site ranked on Google in addition to the best ways to recognize trends before they're too popular and also how you can make your marketing more efficient.

Alongside Eric Siu, a founder as well as an investor and advisor Neil is also the host of the TV show Marketing School..

In addition to Neil's podcast and YouTube channel You can also follow Neil via Instagram as well as LinkedIn..

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is Vice for marketing at Superside which is known as a renowned design business. With the social media platforms LinkedIn or Twitter often, she ponders the strategy of her marketing and also what's going on behind-the-scenes at Superside.

Amrita's blog posts Amrita is honest and sincere, and when you go through them, you'll usually discover yourself trying out her Superside team. For instance, in February, Amrita shared on LinkedIn that she and her team had invested in "a many moonshots" in part because they were, in her words:

"I'm calling this COMO. Much like FOMO, COMO is the price of not being able to attend and that's why we'll place our money into areas which we believe are where that the COMO is extremely high."

Following that, she shared some of the outcomes of these actions, which included placing an bet on video as well as how designing a user-centric, interactive advert increased their click-through rates by 48%, reduced the cost per-click by 62% and reduced their cost per thousand by 30percent.

Dylan Kohlstadt

Dylan Kohlstadt is the CEO and founder of Shift ONE, which is a business-to-business online marketing firm. A lot of his posts discuss how marketers can make a difference simply by providing their communities that they can offer the value. As Dylan tells Peer to Peer Marketing:

"I believe the most important field in digital marketing currently to explore is the field of community marketing. Work out how you can create a digital and physical community where you're able to provide value, and where you also create loyal and enthusiastic followers, who also happen to purchase from your."

There are numerous methods to get in touch with Dylan it is possible to follow her via twitter, YouTube as well as LinkedIn. It is also possible to listen to her podcast The Dylan Kohlstadt Show available through Spotify as well as Apple Podcasts.

Rand Fishkin

Rand Fishkin is the co-founder and CEO of SparkToro which is an audience research tool that helps firms better understand the needs of their customers. The company is well-known on Twitter for helping users comprehend how to better make use of information and data to improve their marketing strategies.

In the capacity that Rand promotes the application of data and customer research across every kinds of marketing Rand has witnessed the potential that video advertising could bring to the table.:

"Video has some really unique powers. One of the things I've discovered is the power of video and the ability for it to make an impression lasting for a lifetime with an individual is exceptional." Rand Fishkin

Rand is also available via LinkedIn. Rand is on LinkedIn.

Keep (and be) inspired

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