In today's hectic marketer, creating content and besting algorithms is a full-time job. If you're an artist, content marketer or even a marketing generalist your day-to-day is likely so busy that it's difficult to make time to stay stimulated and remain fresh.

Then, since the advice typically is condensed into tweet of 280 characters, a just a one-minute Instagram Reel, or quick LinkedIn posting, you'll be able to be inspired throughout the day. (No overtime required.)

14 marketing influencers you should be following

In this article

1.    Marketing experts in video we love
2.    Content marketing gurus to take lessons from
3.    Social media professionals who motivate us
4.    Search engine optimization and web design experts to watch
5.    Marketing strategists doin' cool stuff

Marketing experts on video that we love

Danielle Diamond

Danielle Diamond is the co-founder of Epiq Media, a video agency that produces videos for customers like Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

In LinkedIn Danielle's slogan is "Don't become the advertisement. Get the show on TV," and she shows her followers exactly how to do this. She shares captivating ads, (short) video marketing plays, as well as the real results that their creative campaigns yield.

Here's just a sneak peek of her innovative work to Exit Five:

Kim Gehrig

To give you a sample, here's a campaign she did for Apple:

Kevin Anson

Kevin Anson is an expert in video marketing who works on behalf of clients such as ClickFunnels, IBM, and Mercedes Benz. According to Kevin, he's created over 10,000 videos and ads over the past 16 years. Kevin is currently sharing his knowledge with others via his well-known YouTube channel.

Most of Kevin's videos are under 10 minutes, and they are focused on practical and technical tips, like creating an app video for the App Store, how to make audio smoother, and how to add subtitles in YouTube videos.

You can catch Kevin's videos on YouTube and Instagram..

Content marketing experts to take lessons from

Ross Simmonds

The president of Foundation which is which is a company that specializes in content marketing, Ross Simmonds is the go-to person to follow on everything related to content marketing and development. Simmonds is well known in the world of content for engaging with fellow marketers as well as putting together Twitter threads packed with actionable advice.

Ross' own success through social media channels serves as a MasterClass in content repurposing. Ross doesn't just tweet to over 60,000 followers but he also shares digestible marketing advice on the Instagram platform, YouTube and LinkedIn..

Amanda Natividad

Amanda Natividad is vice-president of marketing at SparkToro which is an market research startup. In Twitter she often shares content marketing advice with her 116,000 followers, and her newsletter, The Menu explores her ideas about marketing. She also interviews founders, marketing professionals, as well as content creators through her YouTube channel, The Menu Show.

Kaleigh Moore

Kaleigh Moore is a freelance writer as well as a marketing expert, and co-founder of Content Remix which is a podcast repurposing agency. Both on Twitter and LinkedIn she provides practical tips for improving your writing skills and reuse every type of contentwhich includes written, audio and video-based contentto maximize impact.

Social media marketing experts who inspire us

Lauren Thomas

Lauren Thomas has a fairly star-studded list of jobs on LinkedIn In the past, she's been with AT&T, The Coca-Cola Company, and Macy's She currently leads social at Intuit. What's her tips for creators of content?

"Do work that you're proud of and enjoy some enjoyment while doing it."    Lauren Thomas, social media guru

In LinkedIn, Lauren shares her strategies for attracting 100,000 followers on TikTok, getting buy-in from the top management for social strategy, and coming up with new concepts for social media.

Christopher Tompkins

Christopher Tompkins is the CEO and chief strategist of The Go! Agency, a digital marketing company. Aside from sharing his views about the direction of social media marketing via LinkedIn and Twitter In addition, he hosts the podcast The Bulletproof Marketer, where he frequently interview experts in growth and marketing.

Christopher is extremely optimistic about the future of video marketing in marketing via social media, and has told Forbes:

"If you take a look at recent trending digital channels (social and paid channels, as well as email) take note of the volume of change you're seeing on each channel. Notice how much more popular it is than before...My suggestion is to get away from your normal routine; you will need video in the near future."

SEO and web design experts to follow

Andy Crestodina

Andy Crestodina is co-founder and chief marketing officer of Orbit Media Studios which is a web design and development company. The team he and his colleagues are laser-focused on helping clients create appealing, functional websites that increase the conversion rate. Of course, for Andy, a large element of developing stories-based websites is using video strategically. According to him, TechSmith:

"In research we discover that people's faces are magnetic and we can't help but stare at them and pay attention to them. Therefore, video offers a significant benefit over podcasts and blogs in terms of connections."  Tweet

Keep up with Andy Follow Andy on LinkedIn and Twitter for strategic and expert advice regarding SEO, analytics as well as website design.

Oli Gardner

Oli Gardner is the founder of Be The Keynote A company that assists individuals in becoming more effective communicators. Oli has also founded Unbounce, a no-code website landing page service.

Oli's passions for marketing tools and communicating are apparent in his tweets and LinkedIn blog posts. He frequently shares advice on becoming an effective virtual communicatorin webcasts, landing pages or videos on social media.

Neil Patel

Neil Patel is one of the biggest known names in SEO and online marketing. And he's right. Every day, he shares new tips for marketing via YouTube in short, sub-five-minute videos. He covers the world of digital marketing broadly and offers advice about how to be ranked on Google, how to find patterns before they become too well-known, and how to automate your marketing.

Together with Eric Siu, a founder, investor, as well as advisor Neil also runs the show Marketing School..

In addition to Neil's podcast and YouTube channel You can also follow Neil on Instagram and LinkedIn..

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is the Vice for marketing at Superside, a renowned design firm. Through LinkedIn and Twitter, she frequently explores her marketing strategy and what's going on behind the scenes at Superside.

The posts of Amrita are honest and candid, and while readingthem, it's easy to find yourself experimenting with Superside. Superside team. In February, for example, Amrita shared on LinkedIn that she and her group were investing into "a bunch of moonshots," because, as she explained:

"I'm calling it COMO. Much like FOMO, COMO is the price of not being able to participate which is why we'll put our money in areas where we believe COMO is high." COMO is high."

In the following months she released the outcomes of these decisions, including making a bet on video -- and how designing a user-centric, interactive ad increased their link click-through rate by 48%, reduced the cost per click by 62%, and brought their cost-per-thousand to 30%.

Dylan Kohlstadt

Dylan Kohlstadt is the founder and CEO of Shift One an B2B digital marketing company. A lot of his posts are on the ways that marketers can help move the needle by simply providing value to their community. As Dylan tells Peer to Peer Marketing:

"I think that one of the most significant fields in digital marketing right currently to explore is market research in community. Determine how to create a digital and physical community where you provide value, and also where you create loyal and passionate customers who are also likely to purchase from you as well."

Dylan is on Dylan on Twitter, YouTube and LinkedIn. It is also possible to download her audio podcast The Dylan Kohlstadt Show available on Spotify as well as Apple Podcasts.

Rand Fishkin

Rand Fishkin is the co-founder and CEO at SparkToro, an audience research tool that helps companies better understand their audience. He's well-known via Twitter to help users understand how they can better use data and research to enhance their marketing strategies.

While Rand advocates for the application of data and customer research across all kinds of marketing methods Rand has experienced the power of video marketing:

"Video has some really special powers. One that I've discovered is the memorability of video as well as its capacity to leave a mark that lingers and sits with an individual is unparalleled."    Rand Fishkin

Rand is also available on LinkedIn. Rand also on LinkedIn.

Find (and stay) inspired