Make More Profits from Your Email Marketing with MailPoet

Benefits of marketing via email

As per HubSpot the majority of people check their emails daily. Email marketing is an established and reliable method that helps keep customers interested in the brand. Email marketing strategies are a great way to increase brand recognition, generate new sales, build loyalty among your customers, and retain a sense of trust and confidence in your store.

Email marketing can also be a fantastic option to measure your customer's desire to engage as time passes. It is:

• Measurable Monitor metrics on the store's dashboard using MailPoet.
• TestableDivide audiences into two segments and then alter one part of your emails to find what messaging is most effective.
• Cost-effective: Some providers, like MailPoet can help you get started with no cost.
• Achievable Target: You can segment groups based on any of the factors accessible to you.
• Nearly universal Email is widely available and highly accessible, with lots of people having their email (and their smartphones) accessible throughout the day.
• Timingly: Emails can be sent and received at any time of day, and with short notification.

How do I set up an email marketing campaign

1. Set out your objectives

To be effective in your email marketing strategy, the objectives of your email marketing plan must be precise, clear, and attainable. As an example, you need to be aware of the exact goals you wish to achieve, the audience which your marketing strategy is likely to reach, and the way you will measure your success and performance.

2. Acquire subscribers and build your subscriber list

Invite customers to sign up for marketing communications by offering a one-time discount, or let customers know what benefits they'll get as a benefit when they sign up including sales as well as promotional offers. Recurring customers could be encouraged through loyalty programmes and relevant emails. If you are creating rewards for new subscribers make sure you offer something that is useful for the consumer, attractive and exciting, and that it is able to fulfill what you said you would.

3. Select an email provider that meets your needs

Most email service providers (ESPs) provide an email builder tool that can allow you to create stunning emails without the requirement of an expert developer. MailPoet streamlines the process with WordPress email templates which provide a base from which you can customize for your store. MailPoet's email editor offers a user-friendly interface to help you select and then apply your store's font and colors, branding as well as images into an individual or templated email design.

4. Segment your audience

5. Decide on your emails for marketing

What is an email-based marketing strategy? It is a sequence of messages on the exact subject or triggered by an event. You could, for instance, mail a set of welcome emails when the shopper is subsequently enrolled as a subscriber. For example, an email marketing campaign could consist of a set of emails to promote the sale or updating your shop. The majority of campaigns have a beginning and close date, unless they are evergreen, and in that case, the campaign purpose remains the same while the contents of the emails vary in time.

6. Automate your emails

Automation will save you a great deal of hours when you use email to keep in touch with your customers, and it will allow you to add a personalization to your communications. As an example, you could automate emails for your customers' birthdays, abandoned carts or product stock notifications, or an entire campaign. Automation of email marketing can also guarantee that customers receive messages from you on a consistent schedule and do not wait for far too long without contacting them.

7. Check your progress and adjust your strategies

One of the best things with mail marketing is that it provides data it provides. In this case, the integration of MailPoet of information from your store and the data from your emails to provide you a thorough overview of the content your subscribers respond to. The success of your marketing campaigns through the analysis of opening rates, click-throughs, and sale attributables.

What is MailPoet?

MailPoet can be described as an email provider that is used by more than 600,000 sites. Through MailPoet you are able to design and distribute emails to your customers directly from your store's WordPress dashboard by using a drag-and drop visual editor. MailPoet integrates with Woo to make use of the data of your store to automate marketing campaigns, which can expand your company's revenue.

By using MailPoet, you can:

• Create and manage email lists.
• Make order- and behavior-based segments and send them to the appropriate people.
• Run email marketing campaigns.
• Modify the email messages for transactions in your store.
• Automate emails to help drive greater sales.

MailPoet additionally offers additional functions such as integrated analytics, which provide pertinent data like email opens or clicks as well as attributed sales, so you can keep improving your marketing via email with every email you send.

Create your own email marketing plan using MailPoet

Once you install and activate MailPoet for your website, it will guide you through the setup and offer marketing tips to grow your business. To take an even more in-depth look, MailPoet's documentation has the answers.