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Customers who are considering buying products or services into their online shopping cart, then leave a website without completing their purchase. It is referred to by the term "abandoned cart" or "abandoned checkout." Research shows that customers abandon 84% of carts using mobile devices, and 72% when using computers.

There is a chance to restore some of these lost sales through sending out cart email messages to recover the cart. The email is a follow-up which is automatically sent to your clients within 24 hours after they have abandoned their shopping cart. In this way, you'll be able to stay in touch while your shop and things that have been abandoned remain present in the minds of shoppers.