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The phrase "entrepreneur" was used to invoke images of traditional small business entrepreneurs, working for brick and mortar shops or the inventors of innovative, world-changing ideas. Nowadays, with millennials as well as Gen Z leading the charge entrepreneurs can range from the lifestyle influencer earning cash through social media affiliate marketing programs , to the co-founders of a virtual personal financing clinic.

New business ventures increased during the COVID-19 outbreak and others were born because of necessity and some out of the opportunity presented by many hours spent in the comfort of their homes. The exponential growth of creators in social media has changed the face of entrepreneurship as we know it.  The most acclaimed report of the company 2023 Outlook: Entrepreneurship and the Creator Class provides exclusive insights into the public's perception of the creator economy and the inside scoop on the strategies that every business owner can employ to use creator strategies to expand their empires in 2023.

What defines the term "entrepreneur?

Traditional entrepreneurs set out in the hopes of entering into the world of business. Most entrepreneurs have a plan of action for their business venture. They keep an eye on emerging trends in business to understand when to turn their dream into full-time work.