Logo
The artist and illustrator from Hamburg, Ines Hassler, known in the media as Frau Ines, thrives by her talent for creativity, her bravery and the local artist community.
"Creative connections, exchanges, and the community factor in the sense of community is important to me and have had a significant impact on my work" says Ines. This scene in Hamburg is a place for creative exchange run by Ines as well as the local artist's group: Hey Du the art shop and Ines's tattoo studio as well as Live Art Club which offers "cheerful and revitalizing" drawing class. "I would not be in the position I am now if had not been open to the opportunities to which Hamburg and the locals can offer me in the last couple of years," Ines says.
Artists who are prolific at an early age Ines was a student of a range of artistic professions throughout her school years before landing upon what was most appealing for her: creating. "But after a few of years in the world of agencies," she explains, "I discovered that my heart was much more devoted to the work I did during my off-hours and not so much to working with large brands and clients. That's why at one point I just had the courage to create my own venture working full-time being an artist."
Learn more about the ways Ines can manage her numerous projects, how feedback from customers affects her design choices and the way she communicates her personal brand.
Utilizing creative diversity as an incentive
"The variety in my everyday life keeps me energized and creative," she says. "The hardest thing for me is to do the exact same thing over and over again. I like switching between various tasks, working with various groups, and reaching the same goals. My job feels like an enjoyable pastime."
"But obviously, it can be hard," she acknowledges, "especially in the event of an outbreak or deadlines from various parties come together. It can be extremely overwhelming and can be way too much. This is my chance to find the perfect balance."
"In all, it's self-realization that is always the dominant aspect," Ines adds. "Sometimes you're amazed at the fact that I could call what I do job. For me, it's more than only a job, it's an obsession."
This post was first seen on here