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Artist and illustrator hailing from Hamburg. Ines Hassler is more well-known as Frau Ines lives by her creative talent, bravery and the local artist community.
"Creative exchange, contact and the social aspects of the scene are very important to me which has had a profound impact on my career," says Ines. That scene is located in Hamburg is known as a creative center run by Ines along with the group of local artists: Hey Du Their art shop as well as Ines's tattoo studio. In addition, Live Art Club is their "cheerful and refreshing" drawing classes. "I wouldn't be where I am I am today if I wasn't open enough to the opportunities that Hamburg as well as the locals have to offer me over the past few months,"" Ines says.
A prolific artist since at a young age, Ines pursued a wide spectrum of art-related careers during her education, but ultimately settled upon what seemed to be the right career choice: design. "But after only a couple of years in the world of agencies," she says, "I discovered that the core of me was dedicated to what I was working on in my spare time , and not so much dealing with big brands or customers. So at some point I decided to establish my own company and be a full-time artist."
Learn more about how Ines manages her many assignments, and how feedback from customers influences the design decisions she makes, as well as the manner she has communicated her own personal image.
Creative variety can be used as a motivating technique
"The diversity in my daily routine is what keeps me busy and creative," she states. "The worst thing for me is to be performing the same routine every day. I like changing between assignments as well as working with various groups as well as achieving similar targets. My job is like a leisure activity."
"But obviously it's at times difficult" she admits, "especially during times of crises or when deadlines for different parties come together. It can be extremely overwhelming and sometimes it can become too much. Here it is for me to figure out a balance."
"In the end the sense of self-realization always prevails," Ines adds. "Sometimes you're still amazed at the fact that I can call what I do as a job. For me, it's not an occupation, but an everyday way of living."
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