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Newsletters require a plan with a set of goals. Your strategy includes knowing how often you will send your newsletter as well as the type of content you'll include and the reason people find themselves drawn to your branding. Newsletters serve a unique purpose than other emails by being a place to engage with your customers with them in a direct and personal manner. As an example, you could use a newsletter to share stories about the people behind your brand or company.

Find out how to establish the objectives of your newsletter, and then the best way to begin with your email newsletter.

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