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Social commerce is a crucial way to reach buyers that are in the same place and ensure that customers who are loyal to you are satisfied. On social media platforms--such as Facebook and Instagram, TikTok, and Pinterest, users can browse through categories and brands, and with just a couple of clicks, make purchases and purchase items from the application.

There's a huge opportunity for income here. The 2024 world-wide revenue totaling over 700 billion U.S. dollars were created through social commerce.

In the next section, we'll take you through what social commerce really is and how it differs from other categories of purchase that include traditional e-commerce or social selling. We'll also provide a list of benefits as well as tips for newcomers.

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