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Social commerce is an essential way to reach buyers who are in the same place and make sure that customers remain content. Through social media, such as Facebook and Instagram, TikTok, and Pinterest--users can browse brands or categories, and then with a few clicks, make an order without having to leave the app.

There's a huge amount of income potential here. Global revenues in 2024 of approximately $700 billion U.S. dollars were made through the use of social commerce.

We'll walk you through what exactly social commerce is, and what it can offer from other buying categories like traditional e-commerce or social selling. Along with some of the benefits as well as tips for newbies.