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Every artist deserves to have an online presence that represents the beauty and vision of their work. Ceramic artist from Vermont Brielle Macbeth Rovito set up her own website, as well as the online store Dust and Form, she knew she required an online e-commerce platform that could give the artist complete control over how she showcased and sold her work sculpted by her.
"I tried various hosting options," Brielle told , "and always, they woo me once more, both in the ease of use and in integrated tools that seamlessly translate my overall vision for Dust and Form."
Read more about the way Brielle has brought her business in ceramics to life by creating an e-commerce website that showcases her own creative vision and keeps her online store running smoothly.
Translate your artistic vision into an ecommerce website
In the year 2019, Brielle was ready to redesign and revamp her online store "with brand new work which, at the time it felt extremely close and personal."
"I would like to spread the word about this work beyond the reach I had, but at a level that would remain at the core of my work," Brielle told . "By making an online catalog this allowed for easier purchasing and communication for those ordering."
Building her online store on is helping Brielle retain control over her ideas for Dust and Form. Crucially, that includes how her artworks are merchandised and sold. Her web design philosophy boils down to "simplicity however, it is not easy."
Make sure you use high-quality website images
What's one key aspect of the process of bringing a website for an artist to existence?
"Imagery," Brielle says. "It's all about image."
That's the route Brielle followed when she was building Dust and Form. "If possible, employ others to help you," she says. "I am finding that having experienced people who are in my corner is essential for getting real feedback and assistance when it comes to how my business translates online."
The "design and overall essence" of Brielle's site was brought to life by "the amazing creatives of Bodega Ltd., and the stylists and photographers I worked with , who gave such a vibrant the life of my designs."
"The natural, unhindered finish of my pottery is an integral part of the soft and tranquil shapes I want to create," says Brielle. That same unhindered artistic vision can be seen by the aesthetics and imagery of her website.