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Attracting customers from your local area is key for boosting sales as a small business owner. And it's important to take an approach that is strategic to be recognized by local shoppers who are searching for your business online.

This is where local SEO (search engine optimization) plays a role. Local SEO involves making your business more visible in local search results. When potential customers in your region search for items or services you offer you offer, your company is featured on the results page, assisting you outrank competitors and drive more pedestrian traffic.