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The majority of shoppers are multichannel buyers, meaning they regularly make purchases on multiple channels. Research shows that between 42% up to 73 percent of consumers make use of multiple channels in their purchase. This is a sign of the importance of multichannel sales strategies.

When you offer your products on several platforms, you'll be able to communicate with your clients wherever they may be regardless of whether they are using social media, internet platforms or even in stores. Regardless of your business size the approach you choose to use will help you to reach more clients and increase your profits.

In this article we'll go over the fundamentals of multichannel sales. We'll also discuss what channels are suitable for your business in addition to the best way to begin the multichannel selling process.

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