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The majority of customers have multichannel shopping, which means that they regularly shop across multiple platforms. The research shows that 42 % between 42 between 42 percent and 73 percent of customers use various channels during their shopping. It is evident that it is essential to adopt a multichannel approach to sell.

By selling on multiple channels, you'll have the possibility of reaching customers wherever they are, whether via social media or online platforms or in retail shops. No matter the size of your business it will enable your business to connect with a larger market and increase your profits.

In this piece we'll discuss the notion of multichannel sales, and what channels would be suitable for your company and what is the best approach to initiate the multichannel selling procedure.

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