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The majority of shoppers are multichannel customers, meaning they regularly purchase from more than one platform. The research shows that from 42% to 73% of consumers make use of multiple channels in their shopping journey. This behavior underscores the need for a multichannel sales strategy.

Through selling across different platforms, you can meet your customers wherever they are regardless of whether they are via social media, ecommerce platforms or even in stores. Regardless of your business size the approach can allow you to increase your reach and maximize your profits.

In this post, we'll cover what multichannel selling is, which channels might be suitable for your company and the best way to begin your multichannel selling strategy.