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Most customers discover that buying products from a particular brand isn't just a sudden decision. Most customers conduct research about an item's features, whether they're different from competitors, and fully understand the product prior to placing it in their shopping cart. Another factor that influences customers to make a purchase? The value proposition of a brand.

Ahead, we'll dive deep into the concept of what a value proposition is, the ways it differs from a vision statement or branding slogan, as well as the most important elements should be considered when crafting the most distinctive value proposition.

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