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Discounts can be an effective tool to boost sales and build customer loyalty. Making use of discounts in a smart way, however, requires knowledge of the kinds of discounts available and knowing when you should use these discounts.

Utilizing discounts in a planned way will delight your customers and pay dividends for your company. Take the time to learn how to develop a discount strategy and experiment with different types of discounts to find out what works best for you and your company.