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A brand's development isn't always an easy process. Creator and online seller Alisha is a student of this from her eight years in creating, sharing and pivoting her content.

"In the year 2014" Alisha shared with , "I often traveled for job and I wanted to record my trip: the fun locations I'd visited as well as those I had met. So, I started heyalisha.com to share some of my top restaurants and experiences."