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Rio Vera-Newton has offered tips on skincare in her writing work for many years. "The beauty industry--but specifically, the skin care industry is that it's overwhelming for people that aren't experts on the subject to sift through the maze of options," she says. "I always loved how rewarding it was to help inform people about products and to find ones that are suitable for their needs."

In 2017 a viral event gave that advice to a bigger crowd than it had ever been before. Rio shared an overview of her skincare routine after an unfortunate flare-up with her acne and was passed around through friends and friends, before eventually getting to New York Magazine. Since the time, Rio has gone to an esthetician's school, started the company of a skincare consultant and has published a work on the topic.

Read on to learn how she started her consultancy and how she keeps the business running efficiently and how authenticity is crucial to the way she discusses skincare.

From viral article to business plan

Rio's beauty routine that went viral was one thing, but making that moment an opportunity was a more and more nervous journey.

"When I finished my esthetician school, I knew I wanted to build an enterprise that was more personal and individualized," Rio says. "I was absolutely terrified and I'm sure that most people are in the beginning of a new business venture."

"When I started my business my journey, I was keen to make sure I was structuring my consulting to be as helpful possible. Therefore, I offered about 20 or so free consultations to people in my circle prior to launching and asking them to provide me with some comments," she adds. "Because of this, I was able to eliminate the issues once I had the first couple of customers who paid. This was super important, since it ensured that at the point I started my business my business, I'd had plenty of experience and could launch my company with plenty of faith."