Live feeds from SXSW Blueprints for more compelling stories
See the highlights of the entire chat. Answers to questions from the chat were modified to be concise.
On writing great characters:
Mark: "Everything starts with writing. The basic idea of the storyline of four office workers chatting at a conference was not at all appealing. The creation of compelling characters added to the excitement. The writers spent a great deal of time thinking about what these characters were like as well as their looks, how they differed and each other, and the ways we could utilize these characters to make an entertaining and humorous story.
We were trying to draw attention to the problem and each character's flaw so that they could become more accessible. The realness lies evident in the details. My goal is to create imperfection in everything, before embracing it since this is for why people love characters. That's why you like it.
It's important to not consider these movies as commercials , which are not normal. I love digging deeper into every character's backstory. More details are more interesting. Each story provides details to the characters from the beginning. This includes the design and style of production along with the clothing. The viewers are able to understand the character they are watching. The reason I designed these characters for the actors to perform the roles, and it is apparent this when you watch it. When you begin to look at these three films , you'll be able to feel the effects that will continue to be played."
Lawbreaking:
Mark: "My tip would be to speak to those who are similar to you're. Be as truthful as possible. Much of the marketing has been honed. This is a process where the edges of characters and the stories are sanded back. The best advice I can give is to step off from the procedure, and to be sure that you share with the world what's really happening.
The very first movie I created using Apple and iPad I recorded one person licking the tablet. I let this kid play around with the tablet. while we were on scene, everyone was wondering, "What the hell's he doing?" I'm constantly reminding the kids "Oh is it possible to smash this? Should we look at the possibility? Could I make it into coasters?" Make it as actual. Discover the truth behind your work and the stories that we tell. It's why readers love the people love stories and characters."
In integrating the product
Mark: "How you see the items in these films are extremely stimulating. Everything is based on the narrative. I attempt to incorporate the product as the central part of each scene. I sketch sketches of the item and later create scenes with the product. It's the product that has to get us what we're currently at to. If you include your product into a story that tells a story, it's more than just a marketing gimmick since it's an integral component of the story that the story you've created."
On taking risks:
It's essential to be willing to gamble for the sake of creating entertaining entertainment and build relations with your organization. My opinion is that the primary thing to consider is to be prepared to take risks as well as establish solid connections with those who you are taking on. Advertising is often covered or shielded from work. If you take off some layers of advertising you'll be able to communicate with people just like people."
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