Jon Youshaei's guide to Endless Social Media Content Ideas
The success of online content in the business of creating relies on the creators' ability to create consistent and innovative social media content ideas that hook and reel in their audience members.
Innovating and generating innovative social media content concepts on a regular basis keeps your audience captivated and active, but most importantly looking for to see more.
If you're working in social media or are trying to get into the world of content production, you'll want to learn how to expand your social media company with the top of the line, that is Jon Youshaei.
Jon has a wealth of knowledge that we'll be sharing with you in the near future on how to come up with numerous concepts for content on social media and build your following starting from scratch. Jon's valuable advice comes from more than a decade of working at Instagram as well as YouTube as the Director of Product Marketing for Creators, which is how Jon managed to grow his company and grow to over 700 thousand followers, 430 million viewers, and land over 40 sponsorships shortly after starting his own business.
The webinar and blog will offer Jon's insight in revealing methods for how you can build your own social media empire by unlocking the keys unlimited creative ideas for content on social media and methods of storytelling.
Are you eager to unleash your creative side and realize your creative potential within the world of technology? Let's get started!
Continue the reading to learn more:
- The secret to the success of social media
- The Beyonce Research Remix: Three R's with relevance
- Remixing the model
- How can you start your journey as a creator
- The most important takeaways
The key to social media success
Making sure that your content is relevant, discoverable as well as consistent and useful can determine the success of your work as a content creator.
The public is always searching for their favorite creators to find the current trends and new information on current trends or ways of doing things. But sometimes finding social media content ideas is easier said than done... so how can creators remain one step ahead of their competitors and make the most of new creative ideas for content? This is what we'll soon explore in depth and include some advice from Jon Youshaei about how to become a modern scroll stopping storyteller included.
But first and foremost, if you are just trying to get your feet wet in the content creation industry, it's essential to learn the art of finding your niche and determine who your intended users are prior to being able to be able to regularly come up with appealing social media content concepts.
Finding your niche
One of the key features of a niche is that it helps differentiate your company from other businesses and makes your company more remembered. Ultimately, this will increase the number of people who follow you, expand viewership, promote the loyalty of your customers, as well as increase the amount of money you make. A niche is how your name is remembered by other people, especially if you are starting a business out of scratch in a saturated marketplace.
In the beginning of establishing a company online, it's essential to focus your attention on the area that you are skilled in. A niche lets you to focus on your strengths rather than wasting your time on tackling every aspect of your field. Be careful not to spread yourself too thin. Focus on your niche and save precious time for investing in other parts of your business.
Below are the four tips for finding your area of expertise:
- Identify your unique strengths
- Research your competitors
- Find your target audience
- Find out your strengths and specialties
To successfully find your niche, focus on your strengths, and what it is that you are best at. That, in conjunction with competitive study, analysis of the audience, and talking to your customers in order to understand their needs can help you stand out and be able to develop targeted, searchable content.
Understanding your target audience
The next essential step to creating compelling content is knowing who your audience is and what they are looking for from your company. If you know your niche, it will help you reduce the number of people who will be interested in the products or services you offer and help make your marketing strategies further targeted.
This will help you build the community around your brand which will give you an understanding of the is the kind of content that your customers want. Be sure to ask your customers what they want to see from you - This will allow you to gain a better idea of the types of content that you should be producing and how you can narrow your niche even more.
When you're aware of your audience's preferences and that it's a mutual feeling and mutual, you'll establish a connection to your audience that will allow the arduous process of creating content appear less like a shot in the dark and more as a carefully planned plan. This will allow you to implement personalized messages that are based on the behavior of your followers and customize your content to match the interests of your followers.
According to Jon says, your people are your target group - think of them like your followers, who create your fan base. Understanding your target audience will provide a personalized interest for those who follow, creating a memorable brand experience that will enchant new members of your audience.
How to generate new concepts for content on social media
The presence of your brand is crucial in social media. Making engaging content can to convert your viewers into paying clients, which will lead to lucrative sponsorships as well as open up opportunities that you've only imagined in your wildest dreams.
To create a compelling online presence, you have to offer something different to the table, something that will draw users to your brand, by establishing your own specialization. Your niche will draw in certain groups of users who are interested by your potential services.
The trick is to keep those initial visitors hooked with your posts - this is why it's crucial to keep the right plan in place for implementing social media content ideas in your back pocket.
Before we go into Jon's unique method of creating social media content ideas we'll focus our attention on a few of the most important concepts we will be discussing at a later date.
Here are a few tips to assist you in your efforts to develop new social media content suggestions:
- Find out what kind of community you would like to create
- Challenge yourself to post as frequently as you can - this will build more interest
- Start with more short-form content then transition to long-term content
- Seek inspiration in the places your audience is
- Pull ideas from your viewers simply by asking them through polls
- Conduct extensive study and then dive into your audience's interests
- If a first post is gaining a lot of traction, then continue to explore it further
- Make sure that new users are up-to-date to your company's core values and mission
- Your audience should see your personality to build an intimate connection
- Repurpose content from different social media channels
This article will explore how we can leverage some of these ideas with proven methods derived from Jon Youshaei's Inside Accelerator course.
The Beyonce Research Remix: Three R's that are relevant
Jon Youshaei came up with what could quite possibly be the secret to never running out of ideas for content creation again: the Beyonce Research Remix. Through this technique, Jon delves into a thorough explanation of the three R's of relevance that include react, explain, and repackage.
Beyonce Research Remix Beyonce Research Remix is a clever approach to creating endless social media content ideas with little effort from your side. This method is based in simple principles, and provides insights into how to effectively use audience comments and participation in the creation of content.
This technique is called"the Beyonce Research Remix because of the fact that it is under-rated: Beyonce is a brilliant marketer that we can take and take ideas from. Jon states that there's many facts that people are unaware of about Beyonce - things that many people can apply to their own companies as well as their content-creation goals.
The story began with the iconic music video to the hit song Single Ladies, where the material in the video comes from a pastime choreographer known as Bob Fosse who created the dance moves in 1969. Frame-for-frame, the Beyonce music video looks almost identical to the video in 1969, right from the minimalist backdrop to the similar costumes. It turns out that this copy-and-paste incident was not a singular incident.
Beyonce has a history of, well, revisiting history. The public began to notice, in turn, Bey is the very first one to call herself out, in her own words telling her choreographer what she does and takes these works from different artists and basically steals 'em.
Jon declares that the critics who discredit Beyonce completely missed the point since they claim that she's all about copy and paste, Jon thinks she's more about copy with taste. She's actually a bookworm obsessed with doing her research through YouTube as well as Instagram as well as is a sharp eye for the finer details.
We can all learn a valuable lesson from Queen Elizabeth herself. Do your own research, and then keep an archive of memories. Copying with taste means the mixing of many sources and not only one. This means that you raise the past. It's not just imitation, you share the credit and you don't take advantage of it. This is precisely the way Beyonce is doing.
That leads to this Beyonce Research Remix three step method that helps you understand how creating fresh content shouldn't cause a lot of stress or self-questioning. It can also be a bad case of writer's block.
"Beyonce's Research Remix offers creators a way that they could use a good idea for content from the past and convert it into 100 different posts. This way you won't drain the creative juices of your brain when trying to come up with 100 unique content ideas. This remix of the Beyonce Research Remix teaches you to think better and not to be more productive.
Let's get started!
Method one React
The first step in Jon's Beyonce Research Remix is react, which involves learning how to fill up your memory bank with endless ideas for creating content and also the right way to promote your brand in order to increase exposure.
How to fill your memory bank
The react method should be an essential part of your social media content creation strategy as it's a great method to get attention and to get comments. If you're struggling to figure out what topics you should be discussing and creating articles around, now is the time to pull from your audience. Let's discuss the react method as well as its use for analyzing and responding to well-known media.
Take Reddit, for example. Reddit is the best place to get feedback and unanswered questions. It's where you can discover what the audience is looking for in relation to what you are already knowledgeable about. This opens up the possibility of how you can actually give your readers answers on questions related to the topic at hand.
It's easy to compile a list of Reddit pages based on the top topics you've voted for. This is as simple as logging onto Reddit by typing the subject into the search box, and looking at all the subreddits. You can put this list on a spreadsheet to help you get more specific about what areas within your area you can explore. Keep checking back often to see which topics are the most active.
It is also great that you can do it on multiple platforms such as Quora, Instagram, LinkedIn, Twitter, and different community pages. It is immediately vetted by the people who follow your page.
Jon has a quote which is in the form that read: "What is posted being posted on Reddit on Monday, ends up on Buzzfeed later on, ends being shared on social media Wednesday and ends up on Facebook within a month."
It's true - Reddit is the first place to go viral on the internet. If you're at it, you're ahead of many other individuals who don't catch the fourth or third wave. So next time you are lost staring at a blank screen, you have a clue to the information that is bubbling out of your particular field.
How to gain brand exposure
Another key component of the reaction technique is the need to meet your target audience where they already are. They shouldn't be the ones doing the work to try to find your website The amount of work on your followers' part may result in them being disengaged completely.
In the webinar, Jon explains how a very imaginative ad for the City of Los Angeles, a government organization, was in search of a graphic artist and came up with a fun posting using Microsoft paint stating that city officials in Los Angeles is now hiring graphic designers. This article went viral on a subreddit, and Jon was thinking about what he might do to react to this using the Beyonce approach.
The way he did it was to apply the concept of copy and taste with credit. Jon took the post and re-created it that was published by his hometown of Los Angeles by bringing in his own experience and insights into the subject as well as elevating it to relate to his specific audience. The post was honest and real - and one of his most successful posts at the time. Sometime, having polished content can make people think they're being sold to, so they skip over it, however, making the content relatable could be a catalyst for people to not scroll anymore.
Reacting to existing media that is trending can result in increased participation and an increase in audience connections. It sends a customized message which reads: "Hey, we like what you like, wanna join us?"
Being honest and upfront to your viewers will demonstrate your genuineness and that's why this strategy stresses the importance of giving credit where it's due. You will also show the authenticity of your company by offering unique perspectives on viral content.
Reacting promotes meaningful interactions in the digital space. It is a pleasure to see positive interactions between brands and real individuals, since it proves how businesses can prioritize customer support. In fact, an average of 54 percent of people between the ages of 18-54 view companies positively if they have quick customer service replies through social media. Going back-and-forth with customers on social media is also a great way to increase your company's reach overall and social media presence.
Engagement on social media builds distinct relationships, which companies are able to use to better understand their audience. This helps brands improve their user experience and help their customers when needed.
Social media interactions can create an authentic voice, humanizing your business. This encourages people to respond to your posts and praise your business. The organic search market has declined in recent years, however businesses that are thoughtful and maintain a strong social media presence have more natural reach online. Reacting to boost engagement should be an integral part in your overall social media marketing strategy.
Method two: Re-explain
The technique Jon introduces involves re-explaining the content to accommodate different reading levels and tastes. A single size doesn't fit all, which is why your audience will appreciate the effort of your company to communicate the concepts using simple language for those who are at various stages. This will give the idea of how you can repurpose your content and make it more generalizable for an audience that is larger.
Jon shares that the average reading ability of the adults within the United States is at an eighth grade level, and half of them prefer reading at an 8th grade level even if they are educated over this. The reality is that individuals don't like to read lengthy concepts in their spare time. Thinking about how you can present something you've learned is a different way of remixing in addition to reacting and copying your own style.
A tool that you will certainly want to keep in mind for this purpose is one called the Hemingway App. The app provides direction on how to effectively break down complex written topics into common terms that are understandable for your audience by taking out any unnecessary jargon. This app highlights long and dense chunks of knowledge and shows alternative options. Additionally, it fixes any grammar errors and writing mishaps.
Your audience most likely isn't going to want to invest hours trying to understand a concept They'll prefer to see it explained to them clearly and in simple language. This will boost the understanding of your brand and increase involvement of the audience in your company.
The most crucial elements of the re-explaining technique are the three C's namely certainty, clarity and conciseness. We will look at how, when explaining material, the three C's will help improve the audience's comprehension.
The three C's
The three C's are essential guidelines for effective communication. Your audience will appreciate you providing information in a concise way. This will also help boost the retention of your audience.
- Clarity: State the purpose and lay out your content using simple and straightforward phrases that are simple for everyone to comprehend and understand.
- confidence - There's the right time and space for more complicated phrases. Pick the language you prefer to employ with care, and remember that you won't be able to show anything to anyone else if they get overwhelmed by the language you use.
- Conciseness - Don't use too many words. Be aware of too many words and duplicate descriptions. Be direct and move on!
In order to incorporate re-explaining as well as the three C's in content creation, keep in mind how you would consider the material you're creating if you had no prior experience in the field. Would it be incomprehensible? Or too simplistic? Do your best to find a place between the spectrum, so that you are able to repurpose content by explaining it using a variety of ways. Make sure that every piece of your content is clear, confident and concise.
Method three Repackage
The final method to Jon's method is to repackage. As of now, the three C's can help you re-explain ways to remix and re-acting on the information you have gathered. Third R refers to the process of distributing the content you've created using a range of different methods across different social media platforms.
Jon used to emphasize his focus on quality rather than quantity. But, now he is all about quantities. A few thoughts This is due to the fact that it is the quantity that determines quality since you do not get a clear idea of the quality you want to convey to your followers until you've posted more. Do you feel any lights are flashing in your mind yet?
Essentially, this method is encouraging you to go out and publish whatever you want to - which could mean anything! Then, as you see what posts do the best then you will be able to think of different ways you can repackage this information. Say a written post explodes in the popularity... it's now your opportunity to use this written content to create a video. If you are sure that there is interest, you can invest additional time and effort into the creating process. If the video is successful, you can say so. You can then transform the video into an extended YouTube video. If you want to write it in a longer form then you could compose a blog on it. Top performing posts will help you gain maximum reach and engagement through repackaging this content.
It is important to determine the type of content that resonates with your target audience. If you find that your readers are engaging the content you have created in a short format this is a sign that you could perhaps test your limits and try longer forms of content creation. Monitoring your results is how you will find what posts to be repackaging.
A different way to enhance your content involves using headline templates with compelling titles that draw the attention of readers and encourage clicks. People love headlines about what's best and worst. As an example, a person would be immediately intrigued with a headline that says "The world's worst Advice About Social Media." Come up with creative ways that you can make headlines that catch the eye either for an article or for a video to assist in changing the way you present your content.
Repacking content is a way to alter the way you work in order to benefit you, and taking pressure off your shoulders to constantly come up with new concepts. This is simply the expansion of your already existing high-quality content by presenting it in more appealing way through new channels.
Repackaging your content are giving your content a fresh look and staying relevant with the people you want to reach. If you're ever uncertain about how best to package your content, you can simply ask your readers and ask what they'd like to see!
The remix model is being improved
The process of researching, remixing and repackaging is something a lot of great artists and creators including Beyonce are doing to keep their levels of creativity in check, so that they're not depleted. Blending from different sources and taking them one step farther will guarantee that you will never have a lack of ideas on creating engaging social media posts.
After we've reviewed the model of remixing It's now time to incorporate new tools to help improve your social media content creations and also the implementation of these ideas.
Incorporating additional tools and techniques
- Google Trends - This is the perfect place to begin doing research and seeking an idea. Take what you find and enhance it using your knowledge.
- TubeBuddy helps you determine which content will succeed before it's even released to the audience. This allows you to grow your channel through improving your content.
- Hemingway app - This ensures the content you post will be able to draw your readers effectively and in the most efficient manner.
This process can be applied to any niche and industry. Everyone has the ability to reuse and repackage information across various media if they follow the right strategies to get you there.
Remember the importance of putting your own spin on the material you create. Your knowledge will enable you to customize your content in a way that is unique and interesting to your audience. All of the world-renowned artists and creators elevate remixed content in one way or another which proves that this method does well for them, it can benefit you too.
How can you begin with your journey as a creator
Jon's Beyonce Research Remix teaches us that not enough of us seek inspiration in diverse industries. We aren't taking a look back at what were successful in the past.
Beyonce herself stated that she's not getting access to some crazy database she's paying hundreds of millions of dollars for... She's just seeking the inspiration she needs and filling her account in the same manner as you would.
There is a quote by Mark Twain that sums up the idea: "All concepts are second-hand conscious and subconsciously derived from millions of sources."
So, either you're in denial that you're getting most of your inspiration unconsciously or, you could be conscious and follow Beyonce's steps of actively seeking it out. You can fill up your memory by constantly seeking inspiration from others. Then, remix and revise what you've researched. Remember, copy with taste!
Remixing the process of react, re-explain, and repackage is a simple way to never experience that creativity block again and never run out of social media content ideas to come back to, all you need to do is start elevating other ideas to match your personal preferences.
Principal takeaways
You now have an entirely new outlook of how you can come up with an infinite number of ideas for content, it's the time to implement the principles of react, re-explain, and repackage to your online strategy.
We covered in our Jon's Youshaei's Beyonce Research Remix model is only scratching the surface of the topics he covers in the Insider Accelerator program which is an individual experience of 90 days which teaches you the most important parts of creating a business that is a creator.
Enroll in his Starter Package or Full Package to reap the advantages of not needing to think about coming up with content for social media idea ideas. Your coaching will be hands-on as well as live private sessions, questions and answers, as well as personal modifications which include extensive notes. Diversify your income by learning every tool you require to leverage the power of social media and grow your business to the next level.
Have fun creating content!