Is CRO Different for SaaS? (Interview with Growth Expert Frederic Linfjard) -
Is conversion rate optimization for SaaS software any different from the traditional A/B test for Ecommerce?
It's all about getting consumers to click the "buy" click (like the E-commerce site)? Is there something more to it?
I sat down with Growth expert (and current Director for Growth for Planday) Frederic Linfjard -- and inquired what he was thinking on these issues.
You'll notice that CRO in SaaS extends far beyond "red button in contrast to. blue button."
Here are some quotes from our conversion:
"Conversion rate optimization isn't about clicking the red or blue button. It's about increasing the total worth of the customer's life."
"Traffic Traffic," traffic - that's the thing software companies concentrate on. They stop their testing following the purchase or sign-up for a trial. In the end, they aren't able to tell, are they churning over the course of a month, or do they really stay?
"You could increase revenues by about similar amounts, and with the same traffic simply by working in retaining employees for longer. There are many who miss this chance in companies that make software. ."
Here's the entire recording:
