Introducing Woo Express: A New Method to Launch an Online Store

Jul 1, 2023

What exactly is Woo Express?

What is Woo Express? We're glad you asked! This blog post will give the details of our most recent offering and hopefully answer any queries you might have.

A screenshot of the Woo Express onboarding guide asking the user to describe where they are in their commerce journey.

The quickest way to start the store using

Two Woo Express choices based on the requirements you have

We'll dig into the details in the next paragraph, but the primary point to be aware of is that Woo Express is a subscription option for that allows you to start working on your store immediately, includes a collection of essential extensions, and is powered by WordPress.com.

The best of both SaaS and Open Source

Woo launched this offering due to the fact that it provides the ideal combination of an A or B choice: software as a service (SaaS) or an open source, standalone application. SaaS alternatives are the subscription websites, like Shopify or Wix. Open-source options, like WordPress with , are free to download and use, as well as yours to own.

Woo Express is fundamentally open source. However, it is able to be managed as if it was an SaaS solution. This means that you can manage your website through a subscription. by .

Open-source software has many benefits.

Also, businesses are able to create portable backups and then use the backup to move their site to a different hosting company, if they decide they're not interested in WordPress.com hosting services anymore. The site itself stays exactly the same and reduces the disruption that migration can result in.

Open-source software also tends to be more secure, because it is released in the public domain in order that other users can access, review, enhance and adapt it. Because there are many eyes watching the software, problems are identified and rectified faster than other types of software. We are also held to a higher standard of coding, because vulnerabilities can be found faster with code that is readily accessible by anyone in the world.

What's the difference between Woo Express

Woo Express is a version of WordPress that includes the most important and useful features pre-configured and it runs on the cloud infrastructure of WordPress.com and doesn't need to buy a third-party hosting package like you would with or WordPress.org. Woo Express is hosted on WordPress.com, and is bundled with registration for domain names as well.

A screenshot of the Woo Express onboarding guide that asks users to input key details about their business.

What is the reason Woo Express a subscription when it's free?

Woo Express is still the identical technology, only hosting is also included. If you want to install the plugin to a standard website, you would need to purchase hosting from an outside provider such as Bluehost. With Woo Express, that hosting is supplied by us and is the foundation for the price for the membership.

However, Woo Express is still the sole property of yours You can also utilize your backup of your website for switching to another hosting service at any time this is difficult to achieve on SaaS alternatives like Shopify as well as Wix.

The benefits of WordPress hosting

We are extremely happy with all our hosting providers as they allow us to make up 43% of the internet! However, for people not as tech-savvy, switching between hosting providers' websites and your WordPress admin can be confusing and overwhelming. By using Woo Express, that back-and-forth can be eliminated. Everything is controlled through your WordPress administrator account. If you're a developer interested in further technical details, check out this blog post by our developer.

Woo Express with WordPress hosting provides the best security features due to the inclusion of Jetpack scan. Jetpack is a sister business to Woo as well as WordPress, and runs on WordPress.com also. This means that software updates for security are automatically made and made as fast as is possible.

The Woo Express trial is free

Find out whether Woo Express is for you

Woo Express is best for people who wish to start selling as soon as possible. Woo Express is extremely flexible and is supported by the entire WordPress ecosystem. It includes the majority of websites on earth.

A screenshot of the store creation loading screen in Woo Express.

Perfect for small and medium sized firms.

Woo Express is great for new businesses, as well for small and medium-sized companies seeking to switch to a more flexible platform.

Grow your business by using Woo Express

Woo Express is a great alternative for expanding to a large-scale store since everything is customizable, from features and functionality to hosting, security, and customer support. As you grow you will find a wealth of learning and development resources: community forums, WordPress-focused blog sites, Woo Experts and Woo help. The third-party plugins and extensions we offer provide support for their respective products, too.

Great for test driving Woo with clients

If you develop WordPress and sites, the 14-day free trial period for Woo Express can be used to provide your customers with an experience without needing to commit time to initial development. You can quickly spin up an online store -- fully equipped with essential ecommerce features -at no cost, and allow your customers to get to know WordPress and themselves.

Should your clients choose Woo, you'll benefit from the cost savings from bundled extensions, explained below.

What's included with Woo Express

Woo Express comes with a curated set of extensions that have been developed by and a few of our key partners. Each of the extensions has been built to work together and are regularly up-to-date. With Woo Express, updates are automatic, so you don't have to worry about maintaining and manually updating your plugins and extensions.

Priority Support

Priority support is reserved for Woo Express users, and Woo customers who have bought an extension. Any issues or questions you have are addressed first in our support queue, and you can work directly with a person in real time via chat or email when you require assistance.

Premium Block Themes

The Site Editor feature within WordPress lets you make a stunning shop without having to alter any code. The new site editor is available in Woo Express on WordPress.com, new stores come using the Tsubaki theme -- the latest block theme created for . There are four other block themes to choose from that come in a wide range of designs to discover the one that best suits your needs.

Woo Express features and functionality

Woo Express offers a large range of features right out of the box that will help you set up your items, shipping, taxes and analytics, emails and employee accounts among others. Through Woo Express, you are able to:

  • Customize your site's look and feel without coding.
  • Make unlimited items and services.
  • We offer a flat rate for local pickups, shipping for free, and live-rate shipping options.
  • Automate messages to your customers about abandoned carts or birthdays, and more.
  • You can customize your cart's check-out experience.
  • Sell on the most popular social media platforms

Extensions that are part of a Woo Express subscription

One of the main difference between Woo Express is the bundle of extension features offered with the Woo Express subscription. Extensions are additional functionality that are purchased separately and are added to your website. The extensions that come together with Woo Express include:

Adding more functionality to your Woo Express store

Paying subscribers are able to access all extensions within the Woo Marketplace and also install additional extensions compatible with Woo or WordPress plugins outside of the Marketplace.

What is the location of Woo Express available?

Woo Express is available everywhere WordPress.com is provided.

Start your Woo Express store today

Yes -- it's that fast. Sign up to your Woo Express account now and start building your store immediately.

 Have additional questions? We've got a range of resources to assist you: