Introducing Apple Pay's Expanded Apple Pay Features -

Jun 20, 2024

We're thrilled to announce the upgrade to our Apple Pay capabilities, available for your customers to use to purchase on your site or online shop using Safari, Chrome for iOS as well as Mac. Custom-designed for companies selling items in-game or as an in-app purchase or subscription on the Apple market, the update allows you to provide a seamless, fast and safe payment option to your clients improving their overall shopping experience and driving more sales through reduced friction during purchase and increased revenue channels.

 Unlock Other Revenue Channels

One of the main advantages of the integration of Apple Pay into your checkout is the capability to create new revenue streams. At present, Apple Pay is enabled for 78 percent of iPhones and has witnessed an increase of 100% between 2020 and 2022. By enabling Apple Pay, sellers can draw on a huge number of potential buyers in the Apple ecosystem that is more likely to finish purchases once this payment option becomes offered.

  • Large user base Apple Pay caters to an ever-growing user base that likes to use their phones to purchase, particularly those operating on iOS.
  • global expansion Apple Pay is supported anywhere the service is provided and increases your share of the market.
  • Increased Sales: With more than 60 percent of mobile wallet transactions using Apple Pay, adding it to your shopping cart can increase the rate of conversion, and less abandoned carts.

Reduce the Friction of Purchase

A further benefit that's significant is the reduction of transaction friction. Apple Pay provides a faster transaction experience by removing the requirement for users to input their personal payment information manually in exchange for two taps. The convenience of Apple Pay is appealing to those who are mobile, leading to a smoother transaction process.

  • Accelerated Checkout Customers can pay swiftly with biometrics or passcodes making the process swift and painless.
  • Less abandoned carts The user-friendly interface means less steps in the checkout procedure. This aids in reducing the amount of abandoned carts.
  • Secure Transactions Apple Pay employs specific numbers for each device and a an unique transaction code that ensures security and privacy of each purchase.

What is it? Apple Pay Works

It is enabled by default in every store for purchases made as one-time subscriptions. Apple Pay will be presented to customers who purchase on Safari, Mac, or Chrome for iOS can select Apple Pay at the time of checkout. After selecting it, the the Apple Pay widget appears. Apple Pay widget appears, that allows users to log through their devices for a speedier as well as more secure purchases.

An animated gif of someone making a purchase in 's checkout with Apple Pay.

Get Started with Apple Pay today

There is no requirement for implementation the process is straightforward. You can use Apple Pay with and start selling apps, games subscriptions, games and other. To learn more about leveraging Apple Pay to boost your income, check out our article.

Braden Steel

Braden Steel Braden is the senior Product Marketing Manager for . When he'sn't bringing brand new products on the marketplace, Braden is writing fantasy novels.

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