Increase the size of your store with an Omnichannel Storefront
Worldwide eCommerce sales are expected to surpass 5 trillion dollars in the very first year ever this year. With this growth rate you'll be tempted to put all of your attention to on online. But, you may be missing out. Why? because there's plenty of opportunity for growth in the omnichannel world of commerce.
Omnichannel commerce connects offline and online interactions, allowing customers to connect with your brand either in person, on your application or on your site, and on social media and enjoy a seamless experience on all channels. It is the gateway to ultimate convenience to your customers.
In a time full of instant gratification and an increasing array of competition to attract customers' attention This level of ease of use could make all the distinction. Let's take a look at how an omnichannel shopping experience could lead to increased brand loyalty and more purchases, along with how can make the entire process smooth.
What is omnichannel commerce ? And what is its significance?
Omnichannel commerce is the process of the creation of a seamless process for sales across multiple shopping methods that include your online store, retail location, social media platforms in addition to other. This means taking a step back and looking at the experience of shopping in all its entirety and not just the one particular site.
What can omnichannel commerce do for you?
- It provides a top-notch experience. If a consumer purchases something from the festival stand in person Then, they decide to purchase another a few weeks later. They may visit your site or one of your social platforms to locate your business. If you provide a consistent experience at the festival as well asonline They know what to expect and understand that they're in the right place. This encourages them to purchase repeatedly.
- This helps increase sales. In one study, omnichannel customers spent four to 10 times more than those who use a single channel.
- This leads to more loyal customers. Another study showed that customers return to an omnichannel store 23percent more often than other stores. It's no surprise. A majority of shoppers will choose the company that is most responsive to their requirements and offers an excellent shopping experience.
- It enables the customer to reach you when it is convenient for customers. Each individual client is unique. Some may prefer to browse your merchandise in person. Some may prefer to purchase a product after 11:00 pm while they're away. Some may find your item on the social media platforms and want to purchase it without having to go through an additional checkout process. Omnichannel commerce lets customers shop whenever and wherever is convenient to them.
Tips for omnichannel commerce
How can you get the most out of omnichannel shopping and ensure the most pleasant customer experience? We've made all the tools available to assist you in not just connect, but also unify different commerce channels.
1. Unify payments both online and off
Imagine that you have a bakery that accepts online cake orders for cakes that are birthday-themed. Being omnichannel for this scenario means the customer is able to submit their cake orders online a week ahead of the date, then call your bakery a few days later to add on a special cake topper then pay the final price on the spot when they go to collect it. You can also add birthday candles when they purchasing.
They've now interacted with your store in three distinct ways. On the other hand each of these transactions have been tied to their first online order and ideally monitored from one management dashboard. That means, in the future you will be able to make suggestions according to their habits, which allows you to offer a more customized experience to customers, encourage repeat purchases in addition to increasing their average order value.
No matter how your customers decide to pay for their purchases, the one dashboard will allow you to store the in-person transactions within, ensuring that all your transactions are tracked and viewable in one place. Your customers will also enjoy a a frictionless experience that lets them engage with your brand whenever and however it's convenient for them.
2. Ensure recurring revenue with subscriptions
The translation of an online experience into one in person is important, but it doesn't tell the whole of the story. Subscriptions provide continuity and flexibility for cross-channel interactions with customers.
Assume you have the flower shop, which has a brick and mortar presence. Visitors regularly stop by your store to place an order that is only for an celebration. It is then time to create an online shop so that you do not have depend solely on foot traffic. It expands the reach of your business However, you're experiencing your monthly income to be inconsistent and unpredictably.
3. Offer excellent customer service throughout all channels
No matter how people purchase from you, they will receive the same level of top-notch customer care. Naturally, it will look different for each business and scenario. Below are some instances:
- Responding to emails. Include contact information on your site, or add a Contact page with a form so people can reach out during the evening or day.
- Answering phone calls. Set up a company number for those who prefer to get assistance over the telephone.
Importantly, you provide all relevant information to each and every customer service agent. Provide them with product documentation and specs, return policies and shipping guidelines, coupon codes and sales data and more. so that they can properly respond to questions on every platform.
4. Make sure your brand is consistent
Omnichannel commerce is about creating an effortless and consistent shopping experience. Make sure to apply that concept to your brand as well!
Whatever platform your client is buying through, they need to know that they're in the right spot. Use the same logo, fonts, graphics, and colors. Stick with consistent language and message. Keep information like pricing, locations, phone numbers, and email addresses up-to-date and accurate.
5. Make it easy for customers to return goods
Also, ensure that the policies you have in place are consistent across all platforms, and equip your support teams with all relevant data.
Make the most of omnichannel commerce with payments
We can help you deliver the best customer experience possible with the flexibility and capacity of our payments system, and gain greater insight into your organization with unified customer data, streamlined reconciling, and seamless reports on all payments and inventory. Payments is designed by focusing on safety, stability, and compliance, so that you are able to be focused on creating great experience for your customers.