Increase the number of customers who visit your site by running paid ads using Performance Max
Performance Max lets you connect with more shoppers across Google properties such as YouTube, Gmail, Search, and the Google Display Network. Your ads are automatically created using products that are synced with Your Google Merchant Center, so you do not need to make advertisements.
Google's machine-learning uses the feeds from your products to generate and show a variety of ads that are designed to target people who need them at the perfect moment. It is also possible to add customized messages, images, and URLs to your existing campaigns to create highly personalized experience for shoppers. Google will then test multiple combinations in order to identify which one is most effective to improve your business's performance and increase results.
When you use Performance Max, your best-performing ads will be shown more often. Its bidding tool automatically eliminates the need to guess your strategy for keywords and its integration with other online tools can to streamline your workflow.
Below, we've highlighted some features that are new to the market. Performance Max features you can take advantage of to drive greater sales.
Make more sales using these methods
1. Sync your product feed
Your shop is distinctive and so are your products. With Google Listings & Ads, you can connect the customized field (known as attributes on ) of your product listings directly to the Google Merchant Center.
In order to help customers find precisely the product they're searching for the best way to do this is to show the most relevant things about your items to provide customers with advertisements that are pertinent to their needs. In this case, instead of showing results for blue knits, it's better to give an element that identifies the kind of blue sweater. Are they heavy, soft, knit, button down or zippered? Be specific about the features you want to use can boost conversion rates, as customers will be able to find precisely what they want to buy.
It is the Google Merchant Center is the initial step towards displaying your products using Performance Max. Syncing your product feed helps you:
- Increase reach:Find new customers wherever they are searching or scrolling. Your ads will be displayed across all of Google's advertising inventory as well as formats.
- Learn about trends in the market: Gain actionable insights to enhance your campaign's performance and understand your audiences.
- Bring customers to your product: Convert more shoppers into customers with targeted ads as well as better insights.
Your next step
To define your product's unique attributes, click on "Attributes" in the navigational panel that is part within the Google Ads & Listings plugin. You can add, edit, and delete, and see every rule you make on this page.
2. Make more sales using your customized advertisements
Now that you have updated your listings for products It's the time to personalize your advertisements. With Performance Max assets, you can upload custom text, links, as well as images, along with the content that is available in your product catalog. You can then use those to make more interactive advertising options. Learn more about Performance Max assets in this article or by watching this video.
Uploading more text and image assets allows you to reach and connect with those customers who are most important for your company. It is essential to include several images linked to every item so that buyers can have a glimpse of how the product will be in reality. Additional images also help Google to create many variations that will catch the eye of different people.
Performance Max assets and custom advertisements can boost the sales of your business by:
- Greater visibility: Assets like sitelinks and images give your ad greater visibility and prominence on the result page of a search.
- More clicksAssets will also increase the total number of clicks by giving people additional, interactive ways to interact with your site and your merchandise.
- Better optimization: Google will automatically switch out assets based on the performance of one, meaning that if an assets isn't performing as well the new one will be assigned to the ad.
Your next steps
- Develop Asset groups for your Performance Max ad campaigns. Upload additional images and various headlines that will increase customers' engagement as well as increase sales. It is possible to start with asset groups by visiting this support page.
- Create a unique URL for your destination to each advertisement in your campaign , to give customers more information about your products.
More customization of your products assets provides Google's machine-learning tools more to work with and make the most effective ads - the ones that drive greater customer engagement and increase sales.
3. Make sure you promote your product
Promotions are powerful incentive that draw the attention of shoppers to showcase your goods which can increase sales. When you're selling on the internet, you're not only competing with other brands as well as any other media which diverts customers' attention away from your product. Promotions are a way to draw attention, in order to make sure that people remember the products you sell as they are ready to purchase.
When you add a deal to one of your products, you can sync that deal with ad campaigns that you create using Google Listings & Ads. Shoppers will see a special offer link displayed with it, making your ad immediately make an impression. Other benefits of promotions include getting noticed by users using different devices, increasing clickthrough rate and increasing conversion rate.
Once you have an active feed for your products in the Google Merchant Center, you are able to use Google Listings & Ads to create a variety of different types of incentives, like:
- Sale:The sale badge and annotated strikethrough prices automatically indicate when an item is being sold and that it fulfills the criteria set by Google.
- Discounts:You can specify a percent discount; cash back; buy one, get one free; or buy one, get a second one at a percentage off.
- shipping:Offer free or discounted shipping.
- Price drop: A prominent price-drop badge is designed to appear only when there is an increase in a relatively stable price of the product.
The next step
Create and launch your deals and promotions. If you add or modify coupons in your dashboard , under Marketing > Coupons and Coupons, you'll find an Channel Settings box for visibility on the left. Click "Show coupon in Google" to activate it.
4. Expand your reach
Multi-Country Advertisment is an automated feature, which puts all countries in reach, so you can expand your opportunities. The end result: you can sell more and grow faster.
- expand: Extend your reach with multiple countries in the same language in a single feed.
- Budget: You can manage it all with one campaign budget.
- Demonstration: Reach new markets across Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network as well as Discover.
- Track: Pay attention to your metrics and manage the campaigns right from your store.
- Optimize:Enhance your performance across the entire globe.