Improvements to the checkout process: New payment methods including global tax assistance and more
We've added Apple Pay, Google Pay as well as global tax support as well as other improvements in the checkout process to provide a more enjoyable experience for your customers - as well as increase sales for you.
We've revised the checkout process in order to improve the user experience for customers as well as more opportunities to sell for your business. Here's what's new.
When you sell digital products, the checkout experience is an important time to establish trust with your customers. This could mean the difference between a successful purchase or a cart that is abandoned. It should be simple and clear for customers to purchase your items - and simple for you to establish.
In the spirit of achieving that aim We've implemented a number of exciting improvements to checkouts on sites and embedded checkouts.
Updates include:
New payment methods: Apple Pay, Google Pay and iDEAL
An easy, one-page checkout experience
More robust and customizable upsell options at checkout
Additional global tax help
Let's get into the specifics!
Customers can now make purchases using Apple Pay, Google Pay as well as iDEAL
We've added support to three different payment methods. If you have Stripe linked to your account, you can pay now using Apple Pay, Google Pay, and IDEAL. ( Learn how to join Stripe with your bank account .)
Apple Pay allows users to store data for payment when they make payments using Touch ID. (Apple Pay is available to creators using an specific domain but will only be available for users that use Safari as their browser. Stay tuned as we work to expand this option!)
Google Pay permits customers to pay with any credit or debit card saved in their Google Account. (It will only show for customers who use Google Chrome as their browser.)
IDEAL is one of the Dutch-based payment system that allows clients to pay online by using their Dutch bank account.
An easy, one-page checkout experience
We've redesigned the checkout procedure to create a more user-friendly experience. Customers are able to view additional information about their purchase, simply enter coupons and much more on one page.
More details about the product: Now it's crystal clear what a customer is planning to purchase -- whether it's the number of lessons in an instructional course or the time of an upcoming webinar.
Customers also have the option of choosing from plans(community subscription tiers, pay plans, monthly vs. annual pricing) at the time of checkout. They also don't have to search for a place to enter the discount coupon.
Address collection with structure: If you're collecting addresses from customers (for tax reporting and other uses ) Now, there's less typing required for the customers, and they get standardized information.
Account details upfront:Your customers can create or log in to their account at the beginning of their checkout. This will ensure that they will not forget to make a password and can always access your content, community, and purchases. If you use embedded checkouts on another site, your embeds are updated with the current checkout flow inside the modal embedded.
Learn more about the checkout experience for customers by reading this document on help .
More robust, customizable upsells during checkout
It is an effective option to boost sales. Give your customers an extra discount by adding more products in their order.
For example, let's say you offer an online course in design. At checkout, you could give your customers the option of registering for an upcoming live webinar with a discount. Customers are already purchasing something from you - what is it to offer the additional item at a discounted price!
Provide more information on the product you're displaying and customize the content for each offer. You can:
Include a subtitle and a title to the upsell page.
Create a unique title and description for every product.
The dynamically displayed merchandise at check out. (If buyers have already purchased the product, they will not consider it an upsell offering. You are able to add as many products as you like to the potential upsell list.)
Find out how to add upsells your product in this doc .
Added global tax support
And last but not last, we've widened tax support across the globe. It is now possible to collect taxes in 230 tax jurisdictions including the states of the U.S. and provinces in Canada, across all payment methods. (Here is an comprehensive listing of jurisdictions supported .)
Set up your tax collection details within your dashboard settings in the Payments section. Find out more information about how to collect taxes by reading this document on how to collect taxes. .
Below are some more helpful information on global tax registration and tax filing EU VAT, and much more:
Tax guides for digital devices