Imagine the colors in 2023"Head of Table"

"Think about Color 2023" Conference has officially ended! We're grateful for the chance to share our line-up of outstanding women and BIPOC leaders and creators within the industry. We'd like to know that by the end of this event, you've been impressed by our speaker's experience and have gained insights into the best ways to build a strong virtual community, diversify your services, and grow your company in addition to other aspects.

The conference covered a variety of topics during the conference, we've done to bring points that are worthy of. Discover the main points that we learned from the various speakers.

Skip ahead:

•       Creating Cozy & Collaborative Virtual Communities
•       funds in the funnel: Increasing sales through a the funnel which is concentrates on the buyer.
•       increasing both B2B as well as B2C business to numerous Revenue sources
•       Crafting a Visible personal brand using video
•       Memberships The Good, The Bad and The Ugly
•       The Top of Table Panel Discussion

Creating Cozy & Collaborative Virtual Communities

Cicely Blain, an expert in anti-racism and founder Bakau Consulting. Bakau Consulting

The concept behind the session is that even though remote work was not something new prior to the COVID-19, it has forced organizations to transition to a digital world. Companies that wish to create a stronger connection with their clients have created online communities where people who are similar to them can profit and also help their fellow customers. It's a challenge to create it as tight-knit like a physical one.

In this talk, Cicely Blain shares their stories of creating their own online community called Living Room. They talked about the method they used to build an inviting and warm atmosphere within the world of digital technology making safe and inclusive communities that make use of the web to adapt to individuals' requirements.

      Principal Takeaways    

HTML0 Find out who your client is and what they're looking to find.

Before launching Living Room, Cicely had determine the target audience for whom they wanted to build an online platform for. Because their aim is fighting discrimination and oppression, Cicely knew that the community could become a target for people who have the same interests as DEI consultants, professionals, as well as HR professionals who do similar tasks.

Then, Cicely had to figure out what they were searching for.

"I thought about what they're looking for specifically during this tense time when many things change and are getting different messages?

     They are looking to find a sense of community and connection despite an overwhelming feeling of. They're also looking for sources and would like to know more."

You should be relatable to those you're trying to reach.

One of the most efficient methods for your members to be drawn into your online community is by providing them with something that they can relate to. For Cicely the item that could be used to compare was the living room they shared. They wished to reproduce the warmth and comfort the living space offered the residents.

     "I thought, "What is it that I'd like people feel upon entering the space? Then I thought: I'd prefer them to experience the way the way they do when they enter the physical area. The space should feel warm, cozy and inviting. The goal was for the children to be calm, happy and comfortable and supported. They must feel comfortable and accepted."

Cicely is a good example to the community through:

• Each virtual conference is to let participants reflect over a period of time, usually 10 minutes. The purpose of this is to provide a brief question that are displayed on the screen to help people reflect on themselves.
• A playlist inspired by the soft R&B that will allow users relax and ease into conversations.
• Engaging in each conversation with the same enthusiasm as if they were engaging in an engaging conversation with the people they love most. When they are filming the on-line classes, Cicely might be doing her makeup, or brewing the tea at the table.

Provide a range of ways for community members can get the data they need

Even though members of the virtual community are generally the same-minded, they could have different needs strength or weakness, as well as demands. For your company you'll need come up with different methods in how you will meet the needs of your community members, despite the differences.

Through Living Room, Cicely met their neighbors' needs with:

• Offering various forms of engagement (e.g. live chat, forums for discussion or online classes that are comprehensive and many more. );
• Sets common values and rules for all members of the community.
• Allowing people to be perceived in a way that is authentic
• Removal of stressors not necessary, for example deadlines, time limitations and agendas for meeting agendas
• Take note of accessibility issues (e.g. disabilities and neurodivergence) and any other accessibility issues.

Funds in the Funnel Maximizing Sales Using a successful funnel that is focused on the customer.

Ellie Diop, Content & Finance Coach at Ellievated Academy

Description of the session For a business to be successful it is essential that customers decide to buy your product or product or. Most companies make the error of making content they think that customers will be looking for instead of the things that customers truly need. In this talk, Ellie explains how you can increase your revenue and increase sales by creating an efficient funnel that draws your most desirable customers, and is able to cater to their preferences and needs.

     The main takeaways    

     Every element of content is important    

The process of creating a funnel focused on customers is described as creating an emotional relationship with your clients. One of the most efficient strategies to do this is by making content that is interesting pertinent, valuable and valuable to your potential customers. A customer-focused funnel consists of five steps:

• Awareness
• Discovery
• For more information, contact us.
• Conversion
• Retention, relationships and REPEAT

Regarding the significance of writing quality material, Ellie declares, "Every piece of content that you write is a component of the sales team. What you have posted over the past three months can help guide customers along this path... It's crucial to make sure that you post regularly with the same style creates an established tone for your clients to follow in order to guide them through the sales funnel."

Your brand should be crystal clear

If you're unsure of whom your goods or services are being marketed to, there's no way people will buy from or use your product or products or. Before you start building an online sales funnel it's essential to establish your business's goals and objectives, beginning with the ideal customer. Consider:

• Who do I serve?
• What can I do to help the team to solve their issues?
• What do I need to know?

The responses to these questions will be the basis for your decisions in business. Ellie offers a straightforward procedure for this: I help the target group to reach [YOUR goal] by making use of your product or serviceI help [your target audience] reach their goal by using [YOUR PRODUCT/SER

Drawing on her experience in growing the scope of her company Ellie states, "For me, it could be 'I help women build businesses that are successful through providing them with a strategy as well as financial knowledge '... Last time I attempted this, I put this down on a sticky note that was tucked away in a corner. Therefore, every time I set out to record a video I remembered who I had been talking to. "

     Make your presence social    

Social media is one of the most efficient methods used to create brand awareness as well as generating leads for your business. It's so effective that the majority of clients will go to your brand's Instagram account (or other pages on social media) before they visit your website.

Therefore, it is necessary to make a financial investment (and possibly even some money) into the content that you share on social networks to get it noticed. The most effective way to accomplish this is to:

• Educational, engaging and easily shared material (especially videos)
• The cost of advertising is paid
• Collaboration with influencers who are able to reach the same audience as you do.

     Make use of lead magnets in order to increase your number of email users    

When you're making content, you want to get the most popular people on social media to your list of email subscribers. When someone joins your list of email subscribers, you have the opportunity to interact directly with them that's more beneficial as opposed to if they stumble upon your content and videos on Instagram and X (formerly Twitter). Lead magnets, in this case, are beneficial.

When you use lead magnets, you're offering value-free to get people's contact details (usually their email and contact details). You can also ask for additional things as well. In the example above, at beginning of her company, Ellie offered free 1-on-1 sessions to clients to gather reviews. Ellie utilized these reviews to secure her first set of clients who paid.

     "You've to take into consideration the question "What's an area that I can provide top-quality gratis services that would make someone happy? Make it your main incentive. (In my own company) I made a recent shift that instead of asking customers to buy an item, we encourage clients to avail the free offer such as master classes for no cost. We then promote the item at the conclusion. We've had excellent results."

A method to make it easier for existing customers easier than locating new ones

Each new lead you receive should be followed up by the method to take your leads through the sales funnel. It is more difficult than converting an loyal customer to return to your company. So, it is important to focus on the retention of your customers on an equal or more than customer acquisition.

To retain your customers For to keep your customers loyal, here are some tips to be followed:

• Offer high-end customer care
• Ask your customers to complete surveys for their feedback
• Get testimonials from customers who are happy (offer incentives, if you are capable of)
• Create a second product to fill any gap on the market

In the second offer, Ellie shares, "I created my first business credit course at only 15 dollars. While I was creating it, I was getting responses from my customers about their expectations for what they'd like to see in the in the near future. Therefore I came up with Business Credit revamped. Then, I created an Business Credit masterclass, and then, the complete package. The result was that a majority of those who purchased one edition bought the following version to fill in the holes. They later bought the third edition because they had a better understanding, and wanted more."

Expanding both B2C as well as B2B Companies for Multiple Revenue Sources

Jessica Chen, Global Communication Expert and CEO of Soulcast Media

The session's description: Businesses, generally speaking, comprise three main revenue and sales elements: the services and offerings they offer, as well as the content they produce to promote their products and services provide as well as their platforms that distribute their information. In this presentation, Jessica discusses the power of LinkedIn for helping businesses connect with their customers (B2C) along with other businesses (B2B) and how you can create content to reach both audiences, as well as what you can do to increase your range of products and services that you offer for both audiences.

     LinkedIn is an effective platform for distributing content and grow your visibility    

Many business and professional owners are already on LinkedIn Yet, they're considering LinkedIn as an opportunity through which you will increase the visibility of your company and share material. Instead, they see LinkedIn as a way for updating resumes, finding opportunities, and build relationships with people who you already know.

In real life, LinkedIn is a social media platform that is like Instagram along with X (formerly Twitter), and should be viewed similar to. There is only one difference in the type of content you publish.

The attraction of LinkedIn, Jessica says, "The positives of LinkedIn is the fact that you're in contact with a particular section of people who is at a point in their professional growth and who are looking to expand. "

Jessica gives a detailed account of her path through sharing her career as a journalist during the year 2018, before she became an accredited Top Voice and a LinkedIn instructor in only five years. Jessica attributes this to posting frequently on LinkedIn and the ability to connect with an array of people who would benefit from her services to help others develop their communications skills.

Change your messages to meet the demands of B2C as well as B2B customers.

Many business owners think that they can get noticed when their material is designed for consumers who are merely persons. However, this isn't true.

The strength of LinkedIn is its capacity to let users modify their posts so that they is tailored for B2C and B2B audiences. Content itself doesn't require modification but altering the language used for describing your company's operations can increase the visibility of your business as well as draw attention from consumers and business.

"I discovered that when I'm trying to communicate with B2C audiences, I use the language of "you," "your" or perhaps you've been considering this? ...?'" says Jessica. "My language is direct so anyone who reads my material is able to feel as if they're receiving an intimate message.

     "[With the B2B marketrather than using the words "you" and "your" instead my message is conveyed using terms like as"the team," or "the business". This is more optimistic and less personal."

HTML0 Get a reputation as an authority on the subject to draw customers from the B2B.

As opposed to individuals who need a high-end product B2B customers must know they're getting the best. In order to attract the attention of B2B customers, it is essential to make yourself appear as an expert or thought-leader in your field regardless of whether or not your products are designed toward B2C clients.

In the case of an artist, you can create and sell an online photography class for your B2C clients. In order to draw in prospects who are B2B customers, you can provide them with blog posts that provoke thought about having a careers in the field of arts, or starting a company making use of your talents. Also, if you have one-on-one classes that teach people how to increase their efficiency. Customers from B2B can reach you by providing content about improving workplace productivity.

In this way you can change to selling B2C products like e-courses, 1-on-1 classes to offering opportunities for public speaking events and other occasions.

Making a personal brand by using videos

XayLi Barclay professional and Visual Content Coach using Start Shoot Develop

The description of the event in which you are the owner of your company You may seem as if you are not important, particularly if your sell in an area or market that's already saturated. You can however overcome this feeling by creating your personal branding through videos, no matter if it's shorter TikTok videos, Instagram Reels, or longer-form YouTube video. In this video, XayLi explains how you are able to use videos to promote your online courses as well as generate sales. establish your name to the buyers who purchase from your.

It's not a lot of knowledge to get started.

If you are you are making your first video or live stream, don't have to be a pro. Start with the footage you have. When you first start out, people are likely to accept of low-quality videos, and also the poor editing skills since they are aware that as time passes, you'll get better.

XayLi herself began her journey using a laptop, a simple white background, and a light ring that was made from the mill.

"This was when I got my first introduction to by them to become their expert" she explains. "I did not wait until I was able to set up the newsroom to start giving classes to others. I made use of the equipment I had since I realized that what I was looking to impart wasn't based on what the aesthetics of what your setting may be.

Presently, I'm using an integrated studio in my home. However, it's the place where I began some time ago. "

Get More resources as you move forward

If you get more interest by your video and earn money off it, you can start to expand your set and enhance your video gear. For instance, you could buy more powerful cameras or webcam as well as a tripod stand (worth between $500 and $1,000) and also an eCammLive Green screen with teleprompter application and an Adobe Premiere subscription for editing.

Concerning the upgrade of equipment or set the XayLi explains "[At at this moment there are many camera angles. The list continues. It is possible to invest in these areas because there's a lot of money to be earned. The general belief is that it's important to appear well before making profits. No. It is necessary to go to the market, and then the cash will begin flowing in."

If you are able to earn enough money, you can begin outsourcing your video recording production edits and distribution contractors or an internal group.

Pay attention to only one aspect at any given time

There is a common misconception that you should take every step in order to increase your company's reach posting on every social media platform and take advantage of every recent trend, as well as talk about various topics. This isn't the truth. You should focus solely on one area at a time as you create your personal branding. This will not only stop the energy you put into your resources, but make sure that your followers know exactly what they should expect from when you post the video.

In accordance with XayLi's "Rule of 5 Ones", here are the five factors to consider in the process of creating your digital strategy

• A single product or service
• One possible market
• One Lead Conversion Tool
• The main source of traffic
• A key goal for businesses

Memberships & Memberships The Good, The Bad as well as The Ugly

Teri Ijeoma the founder of Trade & Travel

Summary of session: If done correctly, memberships are an excellent way for companies to strengthen their relationships with their customers, and also generate additional income. Teri Ijeoma is the creator of an online platform that allows members to help Trade & Travel and she has been successful in registering over 35,000 customers who are enrolled in her programs and has added 185,000 members to her mailing list. In this short video, Teri shares the benefits of establishing a system to manage member registration as well as discusses how businesses are able to create and manage membership efficiently.

     Learn when to switch from a group that is free to a model of membership that costs money    

If you're not an established firm, you'll need to create your own member-based scheme which offers benefits without cost. Teri started her membership program by creating a Facebook group for free. If you're looking to increase the size of your network, you'll need to know the right time to shift away from a free community to the subscription model.

Below are a few indicators you must be watching at before you perform the pivot

• The company you work with is growing but your clients only pay once for the deal -- in contrast to paying for any extra benefits that your company offers, e.g. year-long customer support, etc.
• Group members start groups on their own, creating a challenge to manage the organisation for the entire group.
• The group is hiring moderators as well as coaches to offer consulting services to the members of the group. However, you're not earning any extra revenue from fellow members.

HTML0 Membership programs are a product that's an item that is an item

Some companies offering online courses also have subscription programs that can be added to their courses. While membership programs are an excellent way to make your online course more worthwhile, you should consider it a product and not an added-on.

In discussing the benefits of the benefits of her Trade & Travel membership, Teri recognizes "In my initial days, I thought this membership would be an additional benefit to my education. However, this is not the case. It's an item that is completely on its own. It needs its own staff, promotions and marketing plan... The best approach is to think about your membership in terms of a "product."

Make sure you are aware of the price when pricing

If you're converting from a non-profit organisation to the model of membership, you should consider the goals for revenue which you're looking to reach and then price your products according to those. In this point, it's easy to decide on the lowest price that will get more people interested. If you're sure that your program's chockfull of quality, you shouldn't hesitate to raise the price of your software.

If, for instance, your goal is to make at least $10,000 per month, you'll need to find 500 people willing to shell out $200 per month instead of 1000 people who make $100 per month. Actually, the more costly prices you have to pay, the fewer people would enroll. But, it means that you'll achieve your goal of earning sooner, and find it easier to manage the program.

Head of Table Panel Discussion

Diandra Marizet, (Host) Co-founder and Executive Director of Intersectional Environmentalist

Description of the event The panel discussion will include the members Cicely, Ellie, Jessica Cicely and Jessica XayLi. They will discuss their perspectives about the importance of inclusion and diversity in business, as well as concerns that women and BIPOC entrepreneurs face as they begin to enter the world of creators. They will also discuss ways they are able to evaluate their work ethically within the capitalist system.

Below is a list of poignant questions as well as ways to resolve this issue:

     Women of color who run businesses are financially secure at first. What new challenges and possibilities do they face in the near future?

Ellie Diop: Just like the trauma caused by being poor, so is the trauma of riches. If you're the sole person that be the proprietor of an enterprise that is six- or seven-figures, there's no precedent to be followed. There's a stigma that still is prevalent in the discussion of the financial situation, particularly with regard to those from a different race making greater than what most people can imagine over the course of a time.

As in the previous example after I had earned my first million dollars, I was afraid to step out of my mom's home. I was not ready to invest the money because I didn't know what I do if I lost the money. Additionally, it was somewhat nerve-wracking to tell the news with my dear ones since I was afraid they'd think differently of me.

What I'd love to see more of is places of collaboration like this, which take away the stigma of being victimized and inform people "Hey there's something happening? If you're struggling to make an income or know what you can make the most of the money you earn Don't be shy to talk about it". This stigma is one reason for why people earn lots of money and then return to their former position.

     In many workplace settings, it is necessary to mix, code-switch to be silent, or even leave certain parts of us out. It's sometimes difficult to imagine that we conform to the idea of professionalism. What lessons have these experiences imparted to your about how to serve your community? How can you use this knowledge in your work as an DEI professional?

Cicely Blain: On the media systems we have learned to accept that we have a particular sort of person to be seen on the television screen, media and also social media. Likewise, those creators who are featured on the internet are gaining traction while other creators get pushed out of the shadows and it's easy to believe you have to conform to certain ways of speaking and being.

If you discover a location where you're perceived as who is actually you by others around you and by your leaders (even in the event that they're going through the same issues as you) it's a great sensation. But, despite the impression of having more representations and opportunities more easily accessible, there's two standards for how people should portray themselves. It is not uncommon for us to internalize these two standards (even when they might not be accurate) which can hinder us from achieving our goals.

On TikTok there's an abundance of users who don't appear well-dressed and polished constantly. Although it's an uplifting feeling I think this is only a select few that have more high standards of themselves as well as how they present their appearance.

If you're confronted with the dilemma of deciding that the current direction you're on isn't in line with the direction you're able to take and what your ideal dream might be, you take the choice to go after entrepreneurialism for a full time job?

Jessica Chen: All of those who are during our lives where we realize that what we were hoping to achieve is now over and we're now ready to set off on a new adventure. Personally, I've had a great career path that was satisfying but after ten years at a job, I found myself dissatisfied that there wasn't more available. I've always been one of the people who is able to create my own style. Then I began to think about ways I could teach the skills I've acquired.

My initial career was as journalist. This is what you might appear to be as the sole "proper" profession which does not allow you to express your thoughts, and is not able to have the freedom to speak for yourself while writing about the experiences of the other. It was an upsetting change for me to find my own voice and show my personality. This was definitely a path that I am still learning.

     What is the best way to set prices for your products or services so that they can attract customers who share your beliefs, eager to learn from you, and recognize the value of your product or service that you provide?

XayLi Barclay says: A majority of the times we sell at a low price, however we could make investors feel overwhelmed and cause harm to investors. It's easy to see that you'll attract a lot of buyers if you market at a low price. You'll likely be working with people who are slightly overwhelmed and eager to move.

A business coach was employed for my company to determine the possible profits I could make as well as to determine the price I would charge based on amount. There are many authors who sell a seven-dollar course that promises that can earn you six figures with that product however they aren't successful in selling their product to the extent that they would like. If you're a less experienced creator, it's essential to be aware of what you want to accomplish in your business, so you're able to set the right price.

If I can offer five online courses for a fee of $1,000 each class, I'll make five thousand dollars. This is in contrast to selling 500 courses at 10 dollars per course. Consider it this way. This is the procedure I had to go through.

It is possible to watch happenings on Think in Color 2023 on-demand

Let's get to the key insights of this three-hour workshop designed to help budding as well as experienced entrepreneurs operating in the field of creating. We encourage you to dive deeper into the subjects which caught your attention.

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