How video pros are leveraging AI to create video

Jan 18, 2024

My AI chatbot that was trained on Bob Dylan lyrics says, "The times are changing'."
And while AI-Bob might not only be speaking about how artificial Intelligence has fundamentally changed the way in which professional filmmakers and video editors think, shoot, and even edit their videos, I can't guarantee there wasn't just a tiny piece of his machine-learning brain.

After all, these ideas of artificial intelligence dated to the earliest days of sci-fi literature. And in many ways we've known this future has been in the making for quite a while.

However, despite some prior knowledge, nobody thought of AI to enter the market so quickly. The latest AI tools are continuously making videos more efficient as well as new AI capabilities make workflows more efficient and more automatized.

If you'd like to learn the ways to leverage AI for your videos, and -- you know you need to be up-to-date with these changing times the best way to do it is using the suggestions and techniques listed below.

The story of AI in film and video production

From the very first screen portrayal of AI in the movie "Metropolis" (1927) through the famous HAL 9000 AI in "2001: A Space Odyssey," AI has a long history in film itself. But, as a tool for video production, AI is rather new to the game.

Adobe released its artificial intelligence and machine-learning technologies Sensei back in 2017, along with a variety of other film and video tech brands have been experimenting with techniques that artificial intelligence might be employed to improve editing and production processes over the last decade.

But, for the vast part, AI was not a major part of the production process prior to the last few years. Even then, the majority of uses are limited to preparation as well as transcriptions and planning and is one of the most effective methods to streamline your production processes using AI.

AI in production pre-production

If we're talking about AI and its use in the present (as opposed to the possibilities it presents for the future) The majority of the most recent innovations have dealt with text and writing. With ChatGPT changing the game with its large feature chatbots that use language models, we've seen that AI can be great at understanding and generating text as well as speech.

Due to this, the majority of the methods by which AI is incorporated into various creative projects particularly with video -- is through automation of different text-based tasks like transcriptions as well as subtitles.

Since Rev AI from Rev AI to Otter to Otter, there's numerous tools coming out that can be capable of taking lengthy clips of audio or video, and employing AI to speedily and precisely translate them into text that editors to edit.

And, even more importantly, with the introduction of new editing tools based on text to video editing applications such as Premiere Pro and DaVinci Resolve Video editors are now able to take the transcriptions, and then make adjustments via text. The changes can then be changed into the video.

These are all great instruments for preparing your production as well as you could make use of AI chatbots such as ChatGPT to assist with any kind of scripting, shot list as well as production schedules and even coming up with imaginative titles and descriptions for your videos as well.

Here are our top three prior to production AI software tools:

AI-generated image of a blonde woman wearing sunglasses and an orange jacket

AI for production

Moving into the exciting stuff. Although AI has mostly been limited to post-production and pre-production thus far, there are numerous ways the way that AI -specifically generative AI could be used to help with film production.

Looking at an generative AI particularly, AI apps like Runway and Pika are already breaking into video generation based on texts, images or video instructions. While these of course might seem a bit unprofessional and animated in the present, with appropriate prompts and styles, they can produce photorealistic generationin a shorter time than you'd think.

For the available tools today, your best bets for using AI on your current projects could be using AI as a tool to bring depth and dynamism to your videos, as well as better streamline your production process while on set.

Additionally, thanks to AI and the number of generative possibilities that will be accessible to you during the edit later the photographer can shoot faster and more loosely knowing that you will always have the option of using AI to remove unnecessary background effects crew members, additional cameras or equipment.

Below are some useful AI-powered production tools that you can look into:

The effects on the impact of AI on stock photos and B-roll videos

Before we get into post-production we should also mention that out of all the video-related industries, AI is going to change stock images as well as B-roll to the greatest extent. By incorporating AI editing software, video editors will eventually be able and create all kinds of niche and specific needs for stock photo or video.

As we're learning about AI as well as its uses and legal rights, there are lots of questions concerning where AI applications are getting their videos, images, and data from for their machine learning needs.

In this case, for instance an example, for instance, a class-action suit was recently brought in the case of Stability AI, DeviantArt, as well as Midjourney due to their use of Stable Diffusion on behalf of several artists who argue that this AI technology uses thousands -- or even billions -- of images with copyright rights.

The world is entering a new era where stock photo and video will become much more customizable however, they will also be more essential to find authentic AI generations that are licensed and not unverified (and possibly illegal) images or videos that are using other artists (or companies') work.

AI for post-production

Moving on to post-production and post-production, we're seeing the power of AI as well as what a game changer it can impact the entire industry. Like we mentioned earlier, generative AI in particular will be the defining technology of the next decade for editing video.

It's the end of the days of re-shoots and having to enter and do frame-byframe editing to the shot in order to eliminate characters or alter a logo. The new generative fill tools available in Premiere Pro and similar AI-powered features are coming to all of the most popular video editing apps and tools.

Even text-based editing, where editors are able to use AI to fully transcribe their videos, then make adjustments to the text, as a way to smooth out interview footage (no anymore "ums" and "ahs") or even entirely create new images or even scenes for the future.

With AI tools being developed for every types of post-production services like color correcting and editing, 3D modeling, and even the power of generative AI to design alternative camera angles, AI has already begun to shape video editing into an entirely new creative art.

Top 3 AI production Tools:

AI-generated image of guy in a pink jacket working at a laptop with swirling, cloudy background

Strategies and techniques to use AI in video today

At the same time, we're exploring new methods to integrate AI in our production in order to better streamline content creation and make workflows more efficient.

"As a video producer I'm constantly thinking about the process of constantly updating our content in the near future. We often shoot in rental places and not at our studio, so when something happens that we'd like to modify or enhance certain sound bites in a video, we'd have the ability to recreate. But it's really cool to consider the ways AI might be able to take our existing recordings and make new sound bites which sound the exact identical acoustically. This could prove very beneficial in the productions we make."   Elise London, Senior content production manager at


In closing Let's look at some of the tricks, tips and techniques and even a few more AI instruments to help learn more about an AI-powered video production workflow.

The true power of utilizing AI in your existing initiatives will concentrate on streamlining and optimizing your processes throughout. These suggestions are designed to helping you make your life simpler. (Read this: you aren't entirely replacing you or your crew with AI bots... yet.)

  • feed your video production will require an automated chatbot (like ChatGPT) to come up with the basic plan of production and timetable. Does it match up with what you'd expect? If so great, if there's a difference, check if your AI plan might save you any time or resources.
  • If you're looking for a creative script, try giving AI an opportunity to change the script or improve it. You could also give your prompt to AI before starting, but should you just want to test how AI might help, give it a chance to refine (or even provide feedback) on your script.
  • for storyboarding and concepting Try using an creative AI application (like Midjourney or DALL-E) to develop concepts. You can feed these AI apps with either pictures or text as prompts, and you can even see how well they could do with diagramming your shot configurations as well as camera designs.
  • Before hitting the setting, consider if AI software can be used to further simplify your production schedule. It never hurts to investigate whether AI can save you cash and time by making the production time short and efficient.
  • When on set, bring the concept artwork and revise it on the fly. If you're receiving feedback from cast and crew on possible modifications You can easily feed this information into the AI-powered generative AI tools and tweak your design elements and production designs as you are still in the scene.
  • When you have finished your production, use the AI software such as Rev AI or Otter to transcribe your footage. It could be extremely helpful when it comes to editing your footage since it lets you look over transcripts rather than reviewing the entirety of the footage (and transcriptions your self).
  • Edit and make immediate modifications to your video based on any of these transcripts. Software like Adobe's text-based editing tools can assist you in making these changes when you upload your videos onto your NLEs.
  • Create small or substantial changes to your videos by making use of generative AI tools. AI apps like Runway and Stable Diffusion can help you add to your videos new elements of graphics, or even footage that is based on images or text instructions.
  • After you've exported the videos you'll need to utilize AI text chat software to generate new and different titles and descriptions of your videos prior to making them available for upload. Test different suggestions to determine which fresh and imaginative titles and descriptions may be suitable for you.

Be aware that these are just a few suggestions and prompts for adding AI into your workflows for video in the present. New AI tools and features come out nearly every day, so stay tuned for any new innovations or innovations that could streamline your productions even more.