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How to Write the Course Description to Sell (with an example) --

Oct 28, 2022

 Last updated: October 28, 2022

The description of your course is among the most important aspects that you must be able to master in the beginning of your online course. This is what your learners will be looking at prior to making a decision on the purchase of your online course.

It's an introduction to you as well as your online course so you want to put your best foot forward. In this post we'll provide an overview of the importance of the course description and how you can successfully write one to promote your course.

Here's a quick overview of the topics we will be covering:

What Is A Course Description?

A course description can be described as an outline of your course's subject matter, contents, and learning goals. Participants will be able to read the outline of the course, and then determine whether or not yours is the appropriate course for they. A course description should run not more than one hundred and fifty words and be clearly written and specific written language.

What is the reason you should Write a Good Course Description?

Think of a course description as a small advertisement for the product you offer. A well-written description of your course means the potential students will be moved to purchase the course. What does "good" course description refer to?

An excellent course description can be informative.

Like an effective advertisement or commercial, a good explanation of the course will catch the attention of the reader. Be sure to avoid boring or monotonous language. If a potential learner is frustrated while reading the details of your course, they'll think that your content is going to appear boring.

An excellent course description will be accurate.

Your summary should give potential students a clear understanding of the expectations during their time in your class. You will need to balance the interesting/inspiring aspects of your course description with a realistic communication of what the learning objectives are.

A great course outline uses proper spelling and grammar.

This one is critical. If there are spelling or grammatical errors in your course description, potential pupils aren't likely to trust your expertise. Have someone else read your course description to check for any errors or mistakes. You can also run the description through a free online editing review.

A good course description uses the present tense, active voice

This is an easy method of drawing the reader in with a simple method of removing unnecessary words and information. (If you find this tip confusing, don't worry as the illustrations below will clarify.)

Four Questions You Should Consider Before You Write a Course Description

Before writing your course description it is important to take time to organize and gather your ideas about the contents. The description is meant to encourage potential students to purchase your course. Below are some of the questions that you might ask yourself prior to you begin writing the description of your course (jot down your responses in bullet points):

Why am I interested in this particular topic?

Maybe gaining this information has proved to be useful for your daily life. It could be a tranquil pastime that's healthy for your mind. Try to remember why you got involved in this topic to begin with, since that will help you understand how to sell it.

Why would other people be attracted to this subject?

Imagine you are talking to a friend about this topic and telling them why you found it useful/interesting/healthy/helpful. What do you tell them? How would you inspire them to take an interest? How would you debate them just a to convince them that the topic is worth the time of their attention?

What would you like your students to know/understand/have before the end of your class?

What do you plan to impart your knowledge to them?

This is specific. What modes of teaching are you planning to use? What content will be delivered in a lecture format? Do your assignments have to be hands-on and interactive? Are there any final projects?

If you've had time to spend some time contemplating these issues You're now ready to move on to the step-by step guide.

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How do you write a course Description (Step-by-Step instructions)

1. Choose a course's title

The course's title is essential. It must be concise as well as entices readers to go into the complete course description content. Make sure you are particular. Think about the tone you want to convey. Is your course academic and focussed on research? Is it meant to appeal to students who are looking for an interest? (If you're offering a series of courses Include a class number if it is applicable.)

Here are a few examples:

  • The Essentials of Bookkeeping
  • Making the Quilt the Basics of Quiltmaking
  • The Writing of Essays to The Next Level
  • Ultimate Graphic Design Training Beginning to Expert

It is evident that the title of the course above provides clues to a particular skill as well as the prospective students' skill level.

2. Explain your reasons for whystudents need to take your class

Your goal is to start your essay with one or two sentences that appeal to your readers' needs, passions or curiosities. What's the primary reason someone is seeking out the course you offer? What are the issues you are looking to address in their lives? What types of changes will they be able attain after taking the course? Once you figure that out, you can connect to them at that point.

Sometimes , it is helpful to begin by asking questions. For example, if you're teaching a class about framing the image, you may start by asking "What makes a photograph intriguing?" or "Why does the framing of a photograph affect our emotions?"

Sometimes, it may be more effective to begin with a statement that piques the interest of readers. There may be a significant historical aspect to discuss about your topic, or perhaps a consensus among people of interest to think about. For example, if you're teaching a course entitled LOOK UP: BIRDWATCHING FOR BEGINNERS, you could begin by saying, "Whether it's their colorful plumage, distinct voices, or their witty behavior bird watching has always been fascinating to us."

It's also an opportunity for you to get in touch with your reader on the very thing that led them to study a course on your topic.

3. Inform the class of the things you intend to teach and what you'll present it.

Next, you offer two or three sentences on how you intend to conduct the course, what methods will be used, and the outcomes that students should walk to leave with. Will you primarily teach through classes? Will there be articles and research study? Are there hands-on, practical parts? That's when you need to use present tense and active voice. It can be difficult for those who write using a non-verbal voice. Below are a few poor examples with corrections:

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POOR EXAMPLE:"Well-known photos will be examined and discussed to discover more about the composition."

CORRECTION: "Lectures examine and discuss the composition of well-known photos."

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A POOR EXAMPLE: "In this course basic birdwatching concepts are taught through lectures, group discussions, and homework assignments."

CORRECTION:Students study the fundamentals of bird watching through lectures and group discussions. The assignments are synchronous and encourage practical experience.

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Tips: provides multiple lesson types including videos, text-based lessons and quizzes. Surveys assignment, embeds and much more. This lets you create an enjoyable learning experience that appeals to a variety of learning styles.

4. Fine-tune with specifics

  • Avoid using cliches like "In this class, we'll ..."
  • Do not say "Students will be learning" since you can't guarantee that they'll master everything that you want to impart. Instead, use words like examine, investigate, discuss, interrogate.
  • Consider carefully naming particular texts, media, or even software since this part of your curriculum could evolve in time.
  • Beware of jargon and terms which your prospective student may be unable to comprehend, particularly if it's a course for students who are new to the subject. Except for advanced students (and the requirements are clear), you want the course description to be friendly to any level and experience.
  • Keep in mind your target audience. For example, a instruction should be written from the students' viewpoint.
  • Use gender-neutral language. In addressing your prospective clients, it is best to make use of general terms, so that nobody feels excluded simply because of the language you choose. Take into consideration the following categories: students, participants, artists, group members.

Examples of Course Descriptions

THE LIFE OF THE SHORT THE STORY

What makes short stories appealing? What makes short-story fiction unique poised to explore the human condition? The lectures explore both classic and modern examples of short stories by examining the most important craft elements pertaining to plot, voice, and character growth. Students write their own writing assignments for feedback and critique, to create an outline of the story that is complete and a an enunciated initial paragraph.

INCLUSIVE LEADERSHIP: BEYOND THE BIZZWORDS

Is inclusivity simply a box to check off? Does inclusive leadership really have the potential to make a difference? By conducting a statistical and case study analysis, students explore the ways that inclusive leadership impacts company culture, morale, as well as productivity. Participants investigate best practices and problem solving through role-playing actual scenarios. Special emphasis given to the building of confidence and the resolution of conflicts.

The Past: GENEALOGY ADVICE FOR BEGINNERS

Understanding who we are involves knowing where we come from. How do we begin? The growing genealogy industry implies we have never had more tools that we can use. The lectures explore strategies for research and the benefit of different genealogy databases available online. Students determine their own, personal learning objectives and goals to be the focus of their final assignment. One-on-one coaching sessions are optional.

Sell online courses using

There are several options about how to format your description of course. This is all about your personal taste. When you first begin editing, your course's page will appear like this:

We recommend you use the space below "Course Title" to begin your paragraph; it is the one that will attract your reader's interest and curiosity. In the section under "Example Text," can be reserved for the rest of your content. Test different options until it looks right. Here's an example of what you can structure your description for your course. (And of course you'll want to use an image that makes sense for the content.)

It's true that there's no single way to design your course description on your page for the course. You can play around with it until it looks right to you.

Benefits of marketing your course

  • Free forever pricing. The cost is not charged until you start selling your course. Then, there's just a 5% transaction fee. If your company grows, you can move to a zero transaction fee program.
  • Diverse Learning It integrates the video and text lesson with homework, quizzes, embedded videos as well as surveys. This makes for a more exciting learning experience.
  • Drip Content: You can decide to make available certain course content in the future.
  • Sell your Courses with Different Product Types Customers can sell coaching and subscriptions and physical items (among many others) this allows for an easier learning experience as well as greater revenue possibilities!
  • Fully Customizable Sales or Landing Page:Sellers are able to customize their landing webpage using the store builders. The look and feel of the page can better reflect your brand and your product. Additionally, you can implement certain website sections that will improve conversion rates from customers to paying customers.
  • Different pricing options It is possible to offer different course prices, including one-time payments, subscriptions, or payment plans

Final Reflections

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