How To Use Link Building to Increase Traffic to your Website
In this blog I'll be going to provide a guideline on how you can utilize a well-known SEO strategy for increasing the search engine ranking of your website for courses. It's known as linking to the right keywords, and when done right, it helps to create a wave of new customers for the online courses you provide.
The significance of link building in SEO
So you've done some and you're aware of the key words that you'd like your site to rank well for. Perhaps you've even written an article on the top keywords but you're having trouble getting your website to be ranked on search engines. Why is it not ranking?
This could refer to links
Links make up one of the main ranking elements which are taken into consideration by search engines. It is not just the quantity of links as well as the quality of those hyperlinks, and whether they are "followed" (the website tells Google to take the link into consideration when it is determining the ranking).
However, Google does not specify the value of a hyperlink to any site and how many hyperlinks your site is able to get. What are the best ways to benefit from this ranking factor if Google tells you so little about it or what does it mean for every site? There are numerous websites that can help you out. One of my favorite tools is Moz which blends a range of different SEO tools in one.
When it comes to linking and constructing links as well as the unknowns that we have discussed, one of the best techniques Moz could use is to scan the web for sites which have hyperlinks to your site (or websites belonging to rivals). It then uses this information along with some machine learning, and different variables for assigning an Domain Authority value of 100 points for each website (this is a Moz-specific metric that isn't a genuine Google one).
If you examine the website's Domain Authority, you can begin to create a visual of the importance your site is in terms of its quality as well as the number of your links. Because we aren't certain about exactly how Google algorithm works so we don't know what the exact proportions of numbers given by Moz match the reality. However, Moz is still a useful guide nonetheless.
The main reason to give away part of your software at no cost
Linking is crucial to the ranking of your site. How do you get other sites to connect to your site?
The people will also hyperlink to your site if they believe your site's worth checking out. If you provide a useful information for free, you increase the likelihood that visitors find your website interesting, which increases the chance that other websites will link to your website.
If you're a school services provider, you're in a unique situation. There is plenty of valuable information that people want to get the opportunity to get their hands on. Therefore, I encourage you to make available some of your material for free. It is possible to create an introductory course. You could also offer some courses in your main class for a no-cost trial. This could be something such as. If you make content open to everyone, you're more likely to bring people to your site.
Pick a keyword which isn't branded and focuses on
Prior to publishing your web-based content, or even requesting sites to hyperlink to your website first, you'll have to choose the key word you want to rank on. The keyword should not be an established brand name, such as "cooking course" because these types of keywords are the ones that will bring new customers to your website.
When you've chosen the best non-branded keywords for your organization, you're ready to implement your link building strategy. For this blog's illustration I'll continue using the 'cooking course' keyword as an example.
- URL: jackscooking.com/cookery-course
- Title Tag Title Tag
It is then your responsibility to decide which information will be included in the content of your page. If you put the free lesson on your website, you provide incentives for other sites to connect to your page. Make sure the instructional video is at the most prominent (if it's not the top) to make sure that users who are interested can view your valuable information immediately.
One thing you should keep in your mind is that Google places a higher priority for pages that have more content, since they think that more content on a page is more valuable to the users. While we've added the video above the page, Google is unable to examine the content of that video which is why it is necessary to add additional content to the page in order to convince Google that the site is worth its time.
Based on my own personal experience, it's helpful to add between 1000 and 2000 pages of text page. One easy way to do this is by adding an audio transcript to the bottom on the website. In the event that you're in need of additional phrases, you could also write more about the benefits of following the program, for example being healthier and spending an enjoyable cooking experience.
Find links on websites with the best Domain Authority
The first thing you should do is start by making a list of web sites with a good Domain Authority that might be willing to link to you.
Create a Google search for "cookbook blogs" and then make your list of websites with a Domain Authority above 30. Additionally, do a search on 'cookery course compare' and other search words associated with cooking lessons. Make an inventory of all the sites you discover.
Below is a photo of some of the websites which will appear in Google results for searches that contain "cookery blogs" as well as the Domain Authory (DA), because of Moz:
It is also possible to utilize Moz to search for all websites which link to any other website. Another method you could employ is to compile an inventory of your cooking courses' competitors, and then see which sites are linking to these courses. If a website links to a particular cookery class, the likely scenario is that they will look into the possibility of linking to other cookery courses, particularly in the event that you can sweeten the deal with a complimentary cookery lesson. If you'd like to do this take advantage of this, join Moz to get a no-cost 30-day trial. Then, download the entire site's link profile you need to in this time.
When you've made your list of sites which may be interested in linking to you, perform some study on the website, and look for the email address for the site owner or blog manager. Hunter is an excellent instrument for this.
To increase your chance of receiving a response and increase the chances of getting a response, you should send an individual email to each website owner or blog manager. It's crucial to convince the website owner or blog manager to link your blog, but by presenting a method which is understandable for them and makes them feel valued by their customers.
Here is an example of an email that you can make:
HTML1 Hi [name Hi [name
I've been keeping track of your blog for a while and have found it to be full of some great content! I'm really enjoying your article [insert link here] ].
I've recently created a no-cost online cooking class that I think you will find helpful. Do you have a desire to check it out, or perhaps reviewing the lesson in your own blog (if you think that your followers might like it too)? )?
Contact me If this topic interest you. I'd like to give to you the lessons.
Thanks so much, Keep your good work going!
Jack Saville
It is essential not to make a request or mention of the immediate availability of a link, and also to keep the students' interest to your class. When they reference the program on their website They will most likely provide them with the hyperlink without having to ask. It is possible to offer a discount or an incentive to their readers.
Utilize your keyword within the anchor text that hyperlinks your site
One last aspect you must to keep in mind when creating a link is the anchor text on websites you are provided with. If you get to the point of seeking another link (or soliciting them to modify an existing link that they've provided you with) it's essential to verify that the link leads to the website you're hoping to rank for the keyword you've selected Also, ensure that the anchor text of the link is referring to the exact keyword you're trying to rank for.
So in our cookery course example, we would ask for a link to jackscooking.com/cookery-course from the anchor text 'cookery course'.
In linking to the top ranking page and with anchor text that is specifically targeted, this website has approved this page specifically for particular terms like 'cooking class'.
A quality link builder could increase traffic to your website and also your sales
The addition of other websites on your site, specifically ones with a good Domain Authority, will help to rank better in search engines for the chosen search term. That means that those looking for that term are more likely to find your website and online education courses.
It is a long time before you can successfully implement this technique and start ranking in search engines for your keyword However, the final result is constantly flowing new students into your class. This is a decent price in my opinion!
Jack Saville is an SEO Specialist at Bynder An online business that manages assets.
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