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How to Upsell by Creating an Ad-Free Membership on Your Website

Apr 28, 2023

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Recall the last time you browsed through a newspaper article, or worse, a favourite recipe on a site. These ads are often over the top.

In some sectors, however authors and publishers need advertisements to help monetize their work - regardless of whether viewers are a fan or not.

And most readers don't. This is why almost all recipe websites have an Jump to Recipe link. You can bet that these are the most frequently clicked hyperlinks on the web!

There's also the silver lining of potential against the gloom of disdain that is hovering over your advertisements. And that silver lining is selling up.

If you've got a WordPress website built around an ad-based monetization strategy there's an amazing opportunity to upsell free readers into paying members.

You can accomplish this quickly, no matter how or where you show your ads.

Low Hanging Fruits for WordPress Websites

You can provide an unadvertised experience that your customers will appreciate (and be willing to pay) for.

You can easily hide your ads from the view of members who pay. Because it is so flexible that you are able to design a unique ad experience according to membership levels.

For example, a recipe blog might publish all the content on its website for free with ads everywhere. Some options for ad locations include:

  1. Sidebar Widgets
  2. Header Widgets
  3. Footer Widgets
  4. In-line Blocks
  5. Popups

To increase the value of paying members, the site owner may block certain or all of the ad spaces from premium members.

Change Free Visitors into Paid Members easily

You can, for instance, hide pop-up ads and in-line ads for basic members.

Therefore, the members who are basic will still be able to see the sidebar or others that are outside of the content area. In addition, you could give them a pro upgrade in order to block ads.

The structure might look like this:

  • Free - Free visitors see all ads in headers, footers, sidebars, in-line with content, as well as pop-ups
  • Basic - Visitors only see ads in headers, footers, and in the sidebar
  • Pro - Visitors see no ads

Strategies for Serving Ads on WordPress

We'll first look at the two most popular methods of serving ads on the WordPress site - static introduction and dynamic insert.

Static Insertion

This technique is ideal for those with just one picture or link that you wish to publish as an ad. You can do it by uploading your photo and then adding a link to it by using Block Editor.

 Dynamic Insertion

It is the most common method and inserts relevant ads in predefined locations. A plugin or theme often controls where ads will show up. Most often, a third party advertising network, like Google Adsense, will determine what ads will appear.

No matter if you're using dynamic or static ad insertion, the methods to block your ads to paid users will be the same.

How to hide advertisements for Paid Members or Subscribers on WordPress

If you're seeking the most effective method to provide your visitors a superior free of ads, you'll need to start by installing .

It's the most reliable option for regulating the visibility of content for content on WordPress. This is the way I'm referring to.

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How do you configure the system to provide the best possible experience with no ads

Installing is as easy like installing any other plugin. Once installed the program guides you through the main tasks of setting up with ease.

There's been a great deal of writing on this subject, and we've got this video tutorial that will start you off in a short time.

Watch >> Setup OVERVIEW

The best Ad Management plugin for WordPress

If you don't already use a theme or plugin that provide ad management it is recommended to download an ad management plugin. A number of premium and free plugins provide dynamic ads insertion. My favorite, and the one we use with a is AdSanity.

For the example of this blog post, I'm using my second favorite ad management plugin, Advanced Ads.

Utilizing Rules to remove ads for Members

Now that you've got the software installed and set up the system, you can establish your ad-free rules. From the admin panel go to -> Rules and add the rule. Use the Partial rule type for this.

In my sandbox I've got two membership levels named Premium and Executive. And I've configured my rule to control content for those who are Executive. I'm planning to block adverts from members who have joined the Executive membership.

In the screenshot above there are examples of shortcodes that show or block content according to this rule. We'll start with.

Utilizing a shortcode to hide advertisements using a Shortcode to hide ads WordPress

All the popular Ad Management plugins allow you to deliver ads with the use of a shortcode. For this instance I'm employing the Free Advanced Ads plugin.

However, this process can be accomplished using our suggested software, AdSanity, and virtually every other ad-management plugin.

Put your advertising shortcode in the place you would like to display advertisements. It is then wrapped with the Hide shortcode. The following is what it will look like with an ad inline within my fictional blog.

This technique hides the ad content from view of my Executive members. Anybody who's not an Executive member will view the ad. As an example, in my case, Premium members still get the advertisement.

Notice the ad on the sidebar, too? That's a widget area, I'll show you how to deal with ads in widget areas next. However, first, I'll show what my Executive Members experience after reading the same article.

Using Protected Blocks to Hide advertisements by hiding ads WordPress

After installing  it, you'll be able to see a newly created block item that is called Protected. This is a protected block. gives you granular control of almost any element of content in WordPress.

You may add a secure block within a blog post, page, course and/or lesson or a widget. The AdSanity plugin lets you insert an ad or set of ads inside the widget.

So, to hide ads inside a widget, put a protection block in the widget. That's how you can use Divi.

Within the WordPress admin menu go to Divi > Theme Customizer. Then select Widgets, and then Sidebar.

Once you have added the secured block, simply configure it to reference your preferred rule. Make sure you select the option to Hide information from the members that are within the rule.

The following step is to insert your ad or ad group into the protected block. Make sure you save your configuration, and then test it!

Wrapping UP

It's clear that makes content control a breeze. If you're using advertising for monetizing your blog, you'll need . Imagine earning consistent, steady revenue from paid customers or members.

This is a simple way to increase the number of your loyal readers. It doesn't take much effort. One of the most challenging aspects could be deliberating on the amount you'll charge for a membership...

How much should you charge to get an Ad-Free Membership

And it doesn't take many paid subscribers to make this all worth the effort. Set a goal for how many returning visitors you'd like to paid memberships. Do you think you could convert just 10% of regular customers to sign up?

If you want to see an excellent instance of this method that is being used check out my personal favourite recipe blog 40Aprons. And of course they're one of our favorite customers as well.

WATCH NOW >>40 Aprons STORY OF A CUSTOMER

Do you have any concerns about the best way to increase sales by creating ads-free versions? Post them in the comments section!