How to Set-Up Google Analytics on Your Membership Site

If you're looking to enhance your website's member experience, you need a way to assess how the site is operating. In the end, if you don't know about the present situation, how can you be able to tell if the efforts are having an effect either positive or negative?

One of the easiest and most well-known methods to gain an understanding of the various aspects of your site is to connect it to Google Analytics. This is an absolutely Google Analytics service. It is free. Google Analytics service.

This allows you to quickly see at a glance, the amount of visitors to your website, what websites are the most popular and also where your target customers are.

Google Analytics can do a much more than this however. Therefore, whatever part of your website's membership that you would like to monitor or enhance, this no-cost service is sure to provide all the necessary data.

In this guide, you'll find out how you can easily install Google Analytics on your membership website so that you get a clearer view into who's accessing your website as well as what they're doing when they're there, and how effective your site can be in achieving your objectives.

How to Set Up Google Analytics on Your WordPress Membership Site

Although any type of website is able to be integrated with Google Analytics, WordPress users are particularly well-equipped in connecting to this free service.

While there are a number of plugins that simplify the process of linking an WordPress website to Google Analytics, arguably the most widely used is Google Analytics Dashboard Plugin to WordPress from MonsterInsights.

With over 2 million active installations and a score of 4.4 out of 5 with both free and paid versions available, this plugin can be integrated into the various types of WordPress websites with Google Analytics.

Sign up for a Google Account

If you're not already signed up for any Google services such as Gmail or Google Drive, or you'd want to create a new account for Google Analytics, the first process to setup Google Analytics for your WordPress site is to create the Google account.

In case you want to create an account, you are able to register for one by visiting Google Analytics. Google Analytics webpage.

Create a new Google Analytics Website Profile

After registering for an account with your Google Analytics account and logging in, it's an excellent idea to create a new profile on the site you'd like to make use of this service on.

In the same way that a single Google Analytics account can be used to track and analyze different websites, you are able to make multiple profiles in order to ensure that the information is kept separated.

If you are you're logged into Google Analytics, click to open the Admin link in the lower left-hand corner.

In the window that appears following, press the Create Property button.

On the Create Property screen, choose the website type and add the name and address of the membership site. When the following screen which includes the tracking ID is displayed, the new website property will have been successfully made.

Install an WordPress Google Analytics plugin

Once you have your Google account ready and have been logged into Google Analytics, it's time to add a Google Analytics plugin to your WordPress website in order to speed up the link of this service to your website.

To install this, or a different plugin, login to your WordPress dashboard. Then, navigate to the Add Plugins page. Click at the Add New item in the Plugins menu.

From the Add Plugins page, enter MonsterInsights in the search field and then click on the Install Now button to select to select the Google Analytics option from the returned results.

When you press the Activate button when you click the Download Now button it will be a sign that the plugin has been activated and added to your site.

It's likely that you'll be taken to the page for getting started of the plugin. There, you'll be able to see a brief video description of the Google Analytics Dashboard Plugin for WordPress by MonsterInsights.

The time has come to connect your WordPress site to Google Analytics. Google Analytics account.

Integrating Google Analytics with Your WordPress Member Site

Another reason Google Analytics Dashboard Plugin for WordPress from MonsterInsights is our recommended option is the wizard-based setup feature that simplifies the process of applying this plugin to your site. If you are able to find an Launch Setup Wizard button in the dashboard of your WordPress dashboard, click on it to begin.

If the button for launch isn't visible, you can click the Settings option within the menu of Insights in the WordPress sidebar on your dashboard. After that, you'll be prompted to run the wizard. By answering a few simple questions and then clicking some buttons, you will be able to created Google Analytics on your membership site in no time at all.

Make sure to choose that Google Analytics profile you want to utilize (probably that you set up prior to this tutorial) on this website at the appropriate step.

After you've gone through all the steps, you will have connected Google Analytics to your membership site.

Viewing Your Google Analytics Data

Another reason why Google Analytics Dashboard Plugin for WordPress by MonsterInsights is one of the most popular choices is that you can view the analytics information from your WordPress dashboard instead of only accessible on the Google Analytics website.

Additional data and statistics are accessible on the Google Analytics website, but to save time, it's best to be able to get an instant overview of your most important metrics right from the WordPress dashboard.

Final Reflections

Once you've got Google Analytics set up on your WordPress membership site You can begin to gain a deeper knowledge of your target audience and how they interact with your content, and the effectiveness of your website converts visitors to members.

If you'd like to know how to use Google Analytics, we've published an article on how you can use the service to optimize your site's membership. There's also an instructional course that is free on the Google Analytics website for users who are looking to maximize the benefits the service.

 Are you having any concerns about using Google Analytics for your membership site? If so please, leave your comment here.