How to Sell 100+ Places in Your Online Course to one corporate customer

In the coming year, more than $8 billion has been authorized for the purchase of classes, coaching, and other services for small- to medium-sized associations, nonprofits, and corporations.

  56% the training is delivered by facilitators or instructors who are not from the outside (experts exactly like yourself).  

What's more fascinating: over 50% of the training that's being offered is being delivered online.

  What I Learned Being the decision maker for the 7-figure training budget  

In my former life, I was the Chief Learning Officer of a large organization. My budget of annual expenditure was in excess of 7 figures.

I have purchased all kinds of training that ranged from NLP to our sales staff to alkaline diets for our executive retreat to the drumming circle for our company event, plus every other thing you'd expect to find like leadership production, sales and so on.

The lesson I have learned was this: If you can link what you do to a result a company would like, they will want to deal with your company.

  Why Selling Your Online Courses to Corporate Customers is a Good Idea  

Since I launched my own business instructing experts and business on how to design courses and courses, I've racked up millions of dollars in coaching, online courses and consulting sales from both entrepreneurs and larger corporate clients. Here are a few ways you can do similar things:

1. It is possible to sell several "seats" within your class to a single customer. I have had corporate clients purchase 10, 20 50, 100, and 250 seats in my courses for prices that range from $179 to $1997.

2. It is possible to combine your online training course by offering up-sells such as online group coaching on the web or a custom or virtual implementation session.

3. It is easy to modify the existing online course to suit an enterprise customer. It is possible to add additional access for your customers by having an exclusive implementation call to all students from the host company. Or, you can create an application project that is related to plans for the future based on what you are teaching in your course. There are endless possibilities.

4. Corporate clients may help you get even additional individual customers. Sharing that you work with corporate clients will give you instant credibility when you are marketing your offers to individual clients.

  Pre-Selling an Online Course to a Corporate Customer Prior to you Create It  

What if you don't have an online course created for sale? Pre-selling a corporate client an online course before you create it can be a powerful approach to clarify what you should include in your course, and to help fund your developing time.

It's much easier than it sounds. When I meet with corporate clients, I systematically guide them through a research procedure and ask them to say the things they'd like to have on an online course.

You can then turn around and promote the material to your other corporate clients or launch it to individual customers.

  What Do You Know About HTML0? Corporate Clients Purchase What You Offer  

Two questions should ask to find out whether corporate customers will purchase the offers you make.

  Question 1. Is your course topic something corporations would like to learn more about?  

Here are a handful examples of the types of training corporations put into year after year:

• Accounting and Finance
• Administration Training
• Customer Service
• Health and Wellness
• Human Resources
• Specific Training for the Industry Specific training
• Information Technology
• Leadership and Management
• Marketing
• Personal development
• Productivity and Organization
• Sales Training
• Software
• Strategies, Creativity and Innovation
• Team Development
• Facilitation and Training

  Question 2. What does the topic I chose for my class relate to the outcome an investment by a business?  

An easy method to persuade corporate clients to see the value in your course is to connect the benefits your course generates to profit.

It's not difficult to discern how profitable it is to take advantage of subjects like the art of selling or marketing via social media, doesn't it?

However, what happens if you are teaching a topic which has no obvious relationship for example, sleeping therapy?

You can ask these 2 questions:

What is the result my proposal will bring?

How does this result connect to profitability?

Here are a few topics that my clients have provided to the corporate client market:

If you are an expert advisor, coach as a freelancer, public speaker, author or small business, there is a big opportunity for you in serving small and large businesses as well as non-profits and associations.

The upcoming webinar is free for members of the community I'll walk you through the ways to get corporate clients including:

• Who purchases who, what are they purchasing as well as what they pay for and what they spend, and how do you know whether they will purchase from what you provide
• One thing that you must never say in a meeting with a potential corporate client (this will send you into the black hole of "We'll return to you later" ..." which is almost never a sales)
• How to move from selling your online courses or programs, as well as other offerings only one enrollment at a go to selling packages of 50, 100, or more, to one company
• It is the most important thing to accomplish before picking up the phone or email to have clients see that there is value to what you provide and to invest in your services (most professionals do not realize this and never get to first base)
• An effective 4-Part Conversation Frame to facilitate a dialogue with a client to get close to a sale

  Are you wondering if medium, small or even large companies will pay for your expertise? Here is the link to download "How to Tell if Corporate Clients Will Pay for Your Expertise 100 Topics for Training that Corporations Will Buy This Year" Guide.

Jeanine Blackwell is creator of Create 6-Figure Courses(r) as well as The Launch Lab. She has assisted thousands of experts develop and launch lucrative online courses. She also designed worldwide learning and online courses for major brands such as Estee Lauder, Aveda, 3M, Disney, Samsung, Princess Cruises, Boeing, Sotheby's, and Smithsonian Institute. Jeanine speaks on online learning strategy and digital marketing. She has been on stage with a variety of influential influencers, including Marianne Williamson, Daniel Pink, Marcus Buckingham, and Deepak Chopra.