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How to repurpose video content in just 6 Easy Steps

Feb 9, 2024

If you've ever cut off your jeans and repurposed them into shorts while you were in high school or even last week - you'll know the way that repurposing an old item to create something new feels like a miracle.

Similar to your most loved pair of denim jorts, your video content can be made attractive, exciting and attention-grabbing.

From posts on social media to mini-courses, blog posts as well as more, there are many options to recycle video content into different formats for use on the various channels of your marketing and add value for your customers.

This is exactly how you can reuse video content, including some of the top ideas, tips and examples that you can implement right away.

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What exactly does repurposeing video content in actual terms?

Prior to launching into how we can repurpose video content, let us first define what 'repurpose video content' really mean?

In the event that you remix videos, you reuse your content that you have already created and then present the content in a different format, helping to make your information and ideas with a wider audience and increase the value of each video you create.

The content from one video in many various ways of sharing it across different marketing channels. For example, creating videos that are short enough to share on social media, using highlights to send out email content or expanding the theme via a blog.

Imagine it as the zero-waste concept, only for your own content.

Do away with 'single-use video content and reuse and recycle captivating content on several channels. This will make each video more effective and give more value to your audience.

  What's the difference between reposting, repurposing and cross-posting video content?  

Let's quickly do an overview of the differences between repurposing, reposting, and cross-posting videos.

Hint: they all require reusing the video's content in different ways.

  • Reposting video content Publishing the identical piece of content across the same social media platform, but at a different date - like re-sharing an article that went viral on LinkedIn which previously received many engagements.
  • Video content that is cross-posted: Sharing a part of your content on different channels, without altering the content format - such as posting your TikTok videos on YouTube as Instagram Reels and YouTube shorts.
  • Repurposing video content: Adapting a video to be shared on multiple platforms, but conserving the key aspects and highlights of the original content - for example, adapting a YouTube video into mini-clips to be used on Instagram.

The reason why you should repurpose content from video?

If you're considering how you can reuse your video content to promote your business, you can be sure that it's worth the extra effort. You could save both energy and money by repurposing your videos to be used for multiple channels.

The following are the top 5 reasons to reuse your video content - and why it should be a key component of your content strategy:

Reach a wider audience

If you reuse video content it is possible to connect with a wider public across all of your marketing channels. The power and reach of social media, website traffic emails, website traffic, and more ensures that every video you produce has the highest effect - as well as a higher ROI.

Enhance your search engine optimization

When you repurpose video content will give your SEO an extra boost. If you make numerous pieces of content on the same subject it will automatically focus on similar keywords and make topic clusters on your site. If you've got videos from the past, you have the chance of repurposing the content in order for newer and relevant keywords, while also strengthening the existing keywords as well as increasing the frequency with which you crawl your long-forgotten content.

Save time

If you can repurpose videos, you will can create your own content more efficiently. Reduce the amount of time for you to develop videos for your business through reusing and refreshing video content - while freeing your time to focus on other important marketing activities and revenue-generating opportunities.

Reduce your workload

While you save time, you'll also be able to reduce your workload and avoid using up all your creative energy to come up with innovative content ideas. Focus on quality over quantity with your video content in order to give more worth to your viewers - and only devote the time needed to create truly useful interesting, relevant, and engaging material for your business.

Showcase your brand

Repurposing content from video gives the opportunity to craft a cohesive message across all your marketing channels to showcase your company's image and values. In the event that you've created an online video that is performing particularly well on only one channel, provide the rest of your channels a boost and keep the good vibes - and good engagement - going for a longer period of time.

How do you reuse video content using just 6 easy steps

Want to know the steps for repurposing the content you've created for your videos? This is the professional-level process you need for success in the content plan you've developed.

Do your planning ahead

The secret to figuring out how you can reuse videos for the benefit of your business is to integrate the process into your entire content strategy.

If you think about the way you'll reuse the content you create in advance You can reduce the amount of amount of time needed to edit and alter your content for various channels.

As an example, by selecting the most important aspects of the video script, you can plan what clips you'll employ for your social media posts and what content you'll flesh out in a lengthy blog post and downloadable guides.

  Set your sights  

When you are planning your procedure, be sure to identify the goals that you'd like to accomplish.

Are you trying to get more followers on social media? Increase the amount of engagement? Increase your SEO?

It is important to know why you're repurposing the video content you've created and what are your objectives for your content strategy to make your efforts more focused and provide a measurable target for you to strive towards.

Choose the videos you'll repurpose

Let's be honest - there are some videos in your content vault has to be reused.

To help you evaluate which video clips to reuse Keep these considerations in focus:

  • Does this subject speak to our target market's desires?
  • Does this subject remain appropriate or current?
  • Does it offer something unique or unexpected?
  • Does it reflect our brand's values?

A tip for you: Older videos might be suitable to be reused into various types of content, after a brief refresh. A good example is that an older video can be a great basis for a fresh blog post with new data, expert quotations or additional context that brings it up to date.

Pick out the key points

Every video has a key message as well as high points. To repurpose your video content it is necessary to select those parts that are the most significant of the video.

The easiest way to do this is in the planning stage - as you outline your video's content, identify the points that can be reused in other videos down the line.

For example, look out for:

  • Concepts or concepts that are key to understanding
  • Significant statistics and information
  • Case studies and examples
  • Experts or thought leaders quotes

Reduce your video into bite-sized chunks - each of those chunks can be a separate social post, a subheading for a blog, or a section in your guide that you can download.

If you're planning to reuse video footage, you'll have review your completed video and pick out the most relevant and valuable aspects in the first place. Your aim is to pull only the top bits of facts, the most interesting quotations, and the essential outline to reuse in different ways. It's helpful to have the video transcript in hand in order to make it easier for you to find the most important sections.

Top tip: Utilize AI to complete this task for you, and cut down on your work load. Artificial Intelligence-powered tools such as ChatGPT can identify some of the important elements from your video transcript in hours. Then all you have to do is look it over by using your human eyes.

Transform your video content

Once you have identified the specific content you want to pull from your videos You can transform these gems into new information that you can use on different channels.

Here are some instances of how you can repurpose your videos for various advertising channels:

  • Audio content: Isolate the audio content from your video content to give the viewers a different way to hear your message. Make use of a software like Podcastle or RiversideFM for help.
  • Blog posts: Write up your more detailed videos to turn into blog posts. You can pull out the key details and top quotes for your experience to be made available in text-form - and boost SEO on your website also.
  • Video content for landing pages: Cut your video content, and then post highlights of your landing page, creating an engaging user experience for your visitors.

Find more examples of how to repurpose video material in the following examples the video below.

Make edits and complete your web page

A part of learning how to repurpose video content is also learning how to edit it - and be ruthless when it comes to what content to publish and what not to.

In the process of completing the content you repurposed before you hit publish, go through this checklist:

  • Does this material provide educative or fun?
  • Does the tone of voice work for my brand?
  • Do I have the right design for me?
  • Is it too long or is it too short?
  • Does it include appropriate keywords or hashtags?
  • Is the spelling and grammar right?

This is particularly important especially if you're using AI powered tools for helping you reuse videos (more on that below). Double check that any clips or written material you've created are appropriate for the audience you're targeting and in keeping with your brand It shouldn't be robotic.

Create a repurposed video content

Once you're pleased with the new content you've created, it's time to publish it across your different channels.

The most effective method to post is to use your recycled content to help highlight your main product.

How to repurpose video content using AI

Thanks to a full range of brand new AI tools on the market, it's now easier than ever to repurpose video content - with minimal knowledge of technology.

These are 3 AI-driven applications you could use to convert your video into new formats that are fresh:

Opus Clip

Opus Clip is an AI-driven tool for video that's created to assist you in transforming videos into shorter clips in just a few steps.

Powered by ChatGPT The tool is able to take long-form video and then automatically chooses the top highlights to turn into social media-ready videos by removing words that are filler, adding caption animations, as well as translating captions.

Repurpose.io

With Repurpose.io The name of the site says everything. Repurpose.io was designed to assist in repurposing video content quick and simple. This AI-powered platform allows you to make and share social media content across multiple platforms automatically by repurposing video content into snippets of.

The reason this app stands apart is through its other options, including the ability to automatically transfer hashtags across channels as well as instant watermark elimination, meaning it is possible to share your TikTok videos on other platforms without the tell-tale watermark that could be used to identify you.

Piktochart

AI-powered informationgraphic creator Piktochart allows marketers and creators to produce infographics in a matter of seconds. You just need to input your concept or keywords into the AI-generator and get a ready-made infographic in return - ideal for repurposing the key ideas from your videos into easily shareable graphic.

Pick a template from the Piktochart library, and then customize your infographic's design according to the brand you want to represent, so that it feels and looks like the person you are. Piktochart offers a built-in tool to help you repurpose video content, and also a custom report generator and presentations tools.

Repurpose existing video content using ChatGPT

If you're in search of guidance on how to reuse video content, ChatGPT can be an ideal tool to generate thoughts, develop outlines that dramatically cut down the time required to prepare your video for publishing.

The  ChatGPT to assist you in repurposing your material in a number of different ways, including:

  • Summarizing your video transcripts
  • Blogs that outline
  • Social media postings

Understanding the best way to reuse videos using ChatGPT is a matter of knowing what prompts to use and testing to find what works as well as customizing the results to look like your company's image.

Here's a five-part ChatGPT formula to help you get started:

  1. AI persona
  2. Type of Audience
  3. Task
  4. More info, resources, or a the context
  5. Formatting details

Here's a good illustration of the formula in the action:

You're an expert at [ Social media Marketing social media marketing

Your audience is [target audience]

The task for today is to develop 20 captions for social media based on the following video transcription What you need to do is

[ paste video transcript you want to reuse [ paste video transcript you want to reuse

Here's how I'd like to format it [ opening  3 to 5 suggested hashtagsThen, 3-5 hashtags suggested

20+ ways to repurpose video content - suggestions, tricks and guidelines

If you're seeking ideas for how you can reuse videos for your business Here are 20 suggestions, along with tricks and tips to help you get started.

Podcasts and audio content

One of the fastest and easiest ways to repurpose video content is to make an audio file, or podcast out of the video. The audio content offers your viewers another way to interact in your material that's great for people who are on the move and still providing all the essential details from the video, and demonstrating the expertise you have acquired.

Make use of editing or video software to separate the audio from your videos and then republish the audio file by adding a new title description, and cover image. It is also possible to improve the quality of your audio files with a dedicated introduction or summary to let your audience know what to anticipate from your download.

TikTok videos

If you're looking to increase your reach on TikTok, repurposing your existing videos is a good way to begin.

The vibe of TikTok differs from other social media platforms such as Instagram and LinkedIn. TikTok is all about authenticity and therefore can be more casual as well as less polished and more enjoyable.

A key part of understanding how you can adapt video content to TikTok is knowing who your target audience is using the platform. As TikTok is an app that has a huge following specifically for Gen Z users, you could find that your target viewers are younger than those on your other channels.

Check that your videos are punchy, fast-paced, and attention-grabbing. If your original content isn't appropriate, you could consider filming your content in a TikTok-friendly format that highlights the key points and crux of the video, but is more immediate and off-the-cuff feel as opposed to the original video. You'll need the mobile device you'll need for starting.

Do not be scared to get on viral trends too. Give your old video content an opportunity to breathe new life into it by using a trending audio or format to get more views.

Instagram Reels

Instagram Reels are a popular channel to share your video content that has been repurposed, as well as reaching out to a larger market with your concepts and knowledge.

Because Instagram Reels are limited to being 90 seconds in length it is necessary to chop the content you originally created into shorter pieces. That means one high-quality long-form video can generate 10+ Reels. Just remember to add text overlays or captions so users can draw benefits from your video even if they're watching at a silent.

YouTube shorts

Alongside posting to Instagram as well as TikTok the repurposed content can be posted as YouTube shorts as well. Contrary to other social media websites, YouTube makes it super simple to transform the existing YouTube videos into shorts and it is possible to do all editing within the mobile app.

How can you repurpose video content into Shorts

  1. Log in to YouTube via the mobile app
  2. Choose the uploaded video that you wish to transform into a Short
  3. Click the "Remix" button, which is under the video title
  4. Select 'Edit into a Short'
  5. On the Shorts Creation page, edit your video's contents to select which section you want to use as your short - maximum 60 seconds.
  6. Add extra features like filters and text to your video on the Preview page.
  7. Select Next, add a Title to your Short. Write your caption
  8. Tap on the blue upload Short Button to post your Short directly to YouTube.

When you're repurposing the video to make Shorts concentrate on the highlights of your video or the most memorable quotations. Think about your viewers who watch your video on YouTube and tailor the clips to their needs.

YouTube video

If you've uploaded your video on your web site or another channel, it's really simple to reuse your video to be used on YouTube.

  • Write an attention-grabbing headline: Draft a title for your YouTube channel that incorporates the keywords you want to use so that your video shows up in the search results.
  • Create thumbnails: Design the thumbnail of your video to draw viewers to click it
  • Make a powerful description of your video: Add a description for your video with your keywords and sounds natural - and add the keywords you want to include in your video's description as well.
  • Video tags can be added: Tag your video using keywords pertinent to the topic you are discussing to increase your rank

If you have already created videos, it's easy to repurpose it for YouTube and upload it to the site to make your video content noticed to more users. All it takes is a few tweaks.

Instagram Stories

If you're looking for inspiration for what to post to Instagram Stories, you're in the right place. Instagram Stories - start using the video content you have!

Choose the most memorable moments from your recent video content and share them on your Stories with a link to the full-length video or another CTA. It's a simple way to add value to your Stories content and encourage users to click and find out more.

Pinterest Pins

Pinterest is an extremely under-used channel for sharing video content and reaching a wider audience in the process. For posting your video content on Pinterest, simply upload your video as Pins and make them optimized to be found in searches.

Here are a few tips to make it easier for you to reuse your videos for Pinterest:

  • Create a hook Include a strong hook within the first couple of seconds of your video to make viewers can stop scrolling and stay looking.
  • Include captions in your videos: Include captions or text overlays in order to enhance the accessibility of your video and assist viewers who are watching your video with the mute.
  • Pick a powerful cover image: Choose a stunning cover photo that can stand out in a ocean of images. The image will tell your audience what the video is about.
  • Make your descriptions more efficient: Use your description, title and tags to boost your search results by including the keywords you want to rank for and pertinent information regarding your video.

Remember: Pinterest is a highly visual website, so be sure your content on video is captivating and original to gain more viewers.

Infographics

Infographics are ideal for giving your viewers the most important information about your video in a glance. They can also display data, statistics, and concepts with a fresh and attractive style which are custom-designed to get the Likes flowing into.

Blog posts

Chances are, your video content contains tons of useful information, data, and quotes that are too good to waste. Instead of limiting your viewers only to your followers on YouTube or viewers, repurpose your content from videos to blogs in order to be more accessible to a wider audience.

The art of repurposing video content into blogs is essential to boost your SEO and getting your website noticed by your target audience. When you create multiple types of content targeting similar keywords, you can increase your credibility and be more prominent in search results.

The best part? It's really easy to do. Make use of your video transcript as the foundation of your blog post. You can pull out the key elements to transform into headings and subheadings. Fill in the remainder of your content, and then add extra value with graphics and templates, tables, and much more.

Written guides

As well as repurposing videos into blog posts and other blogs, you could also take it one step further by creating written guides. Guides that you can download provide your audience with a more detailed and in-depth look at a particular subject or idea discussed in the video as well as promoting paid products or services.

Webinars

If you've got video content that's packed with valuable information Consider turning it into a live webinar to your viewers.

The process of repurposing footage into live and recorded webinars is quite easy. Chop up the best parts of your video and incorporate them into the form of a pitch deck or presentation, then customize with images, write a script, prepare your presentation then you're all set to present.

Pre-record your content for webinars and publish the presentation online, or present your presentation as a live webinar event to connect to your viewers on the ground.

Top tip: Give value to your audience by adding additional tools in your webcast, for example templates that are exclusive to download, or a Workbook.

SlideShares

Another method to make use of presentation is to turn your videos into SlideShares. SlideShare. SlideShares are shareable extra content which are typically bite-sized, visually appealing, and full of details.

As SlideShare is a reputable site, you have more chance of having your content rank better and gaining against competitors, making it more likely your content will be noticed by the people you want to reach as well as generating prospects for your business.

Transcripts

The simplest way to repurpose the video content you have is to make a transcript and post this to your website or blog.

The video transcripts provide your viewers with another way of engaging in your videos, making it easier to search for specific details or read the subject. The transcripts can also make your video easier to search, bringing more of your target keywords to your content and helping to boost your SEO in the process.

If you're putting your content on YouTube, try adding a link to your transcript in your video description for more visitors to your website.

FAQs

If you have information-heavy videos, you can convert your video content into a list of FAQs to post on your website as part of an article on your blog or Your Knowledge Base.

FAQs are a quick and easy means for users to get the answers they're searching for without having to watch the entire length of a video. And they're a great way to improve the SEO of your website too!

Customer reviews

Be on the lookout for videos you can use to provide customer reviews too. when you've got videos featuring customers, you can reuse them as testimonials from your customers on social media, website, and email marketing.

In the case of an unhappy customer has shared a photo of them in a review about the product you sell, you may repurpose that video content to be used across other social media platforms. Be sure to obtain the author's permission prior to doing so.

Emails

To add another added feather to your marketing content bow, use videos in your marketing strategies for email to help you come up with new ideas for content and provide more worth to your customers.

If you are interested in email marketing, there are numerous ways to utilize your repurposed video content. Here are some ideas:

  • Embed your video as clips: Add shortened clips of your original video into an email you wish to forward to your customers.
  • Create a GIF: Turn a video highlight into a GIF to add to your email. Add a link to the full-length video to drive more traffic to your content.
  • Convert to text: Transform your video content into informative and engaging email content. perfect for explaining videos as well as current or trending themes.

A full page of text may seem overwhelming to many email recipients - try mixing it up with different types of content to improve the number of people who open your emails.

Videos on the landing page

Want to add some punch to your landing pages? Make use of your videos on the pages you use to share your message with minimal effort for visitors. Instead of asking prospective clients to read the content just add a video that explains everything they require to know in a simple format.

Videos are a great way to boost the user experience on your site, by offering visitors additional content - and an easier scrolling experience.

There are a wide range of video types that are suitable on landing pages. Some of them include:

  • Product demos
  • Customer testimonials
  • How-to instructions
  • Thought-leadership content

In order to reuse your videos, cut and edit the content so that it only includes essential and pertinent points. You can also add different text overlays, a new CTA, and extra footage or information to adapt your content to your website's landing page.

Mini courses

If you own a collection of educational material, think about repurposing your video content into mini courses, by breaking down lengthy videos into chunks of bite-sized pieces. Microlearning is a wildly frequent method to gain knowledge - and creating your own mini courses could help build your name as a professional in your field.

Repackage your longer video content into a mini-course that you can snack on to offer as an extra digital product, or distribute to your audience via email, social media or other channels.

Online video courses

If you're already creating videos for your business Why not turn your existing content into an online course that you can sell? Make a course with video that your customers pay to gain access to, adding additional content, resources that can be downloaded, quizzes and assessments as well as other features.

Video advertisements

Make use of your video's content build powerful video advertisements to save your staff time and cash! Choose the best portions of your video and trim it to create a punchy advertisement that is tailored to the brand you want to promote. Add an intro, audio and any additional graphics necessary to get the message across in just a tiny less time than the original video without having to redo the video.

3 tips to reuse of video content

Below are three additional tips to help you learn how to repurpose videos efficiently and stress-free method feasible!

Try not to duplicate video content for every channel

One of the most common mistakes creators make is thinking they must have an account on every channel. If you're planning to reuse your video content, be strategic regarding which channels you'd like to reuse your content for and what channels you should avoid.

If the people you want to reach aren't on LinkedIn then there's little need to reinvent your video content into LinkedIn postings. Make sure to focus your time and efforts on focusing your attention on sites where you are aware that your target audience spent the most time online and where you already have an established following.

There is no need to be posting on every possible channel. Use your time wisely to give your content maximum impact and reach the people who are actually interested in your content.

Make a program to reuse HTML0

To help you repurpose video content more efficiently, make it a element of your routine. This means putting your time aside to complete the tasks necessary to produce the content, so they don't be a shock at the end of your week.

A brief description of how to create the process of repurposing the video content you have:

  • Design the kinds of content you want to create
  • Make a checklist of the tasks you have to complete for each content type
  • Tasks can be assigned to team members or schedule them into your calendar
  • Examine the task lists frequently

Batch-create your web content

When you're trying to reuse content from video is really beneficial to produce fresh content at a large scale. Combine all types of content and schedule the time needed to create each. This can be particularly helpful with posting on social media platforms that require making posts regularly and at the right time, every single day.

Here are five examples of how to create content for social media in large quantities:

  • Draft all the content you will post on social media for the month ahead
  • Make all informationgraphics and images used in the source image
  • Generate all carousels
  • Edit all the videos
  • Calendar all social media posts by using a content calendar

Create your content in order to make it more efficient and productive and also make the process of creating content effortless.

Prepare to reuse the video content you have now!

It's easy to repurpose the content of your videos in order to let each video get more mileage - and also reach more people with the best content you can create.

If you're interested in repurposing your content into video courses, guides, and digital products The software has everything you'll need to set up your business and start in less than one day. Utilize the drag-and-drop tool for course builders to create your own video courses as well as digital items and begin making money from your knowledge.

Get it at no cost today.