How to Price Your Ebook in 2022 [Free Ebook Pricing Calculator]
Last updated: 13th October, 2022
While knowing how to price your ebook is no easy task, it's not an impossible one either. There are a myriad of questions that can help guide your ebook pricing strategy. Pricing your ebook can boil down to a few key methods.
Whether you choose to host the ebook on your own website (earn more earnings) or even on Amazon in the form of KDP Select as a Kindle ebook can play a role on your list price. If your new to self-publishing, do not worry and we'll provide the free eBook pricing calculator within this post to help you price your book for the highest royalty rate.
In this article, we'll share how to cost your book in 2022.
10 Questions You Need to Answer Prior to pricing your Ebook
The ideal list price for your individual ebook depends on several factors, and considering these ten questions first will help put you in the right track.emaining at or above the 70% royalty rate."
1. What is your goal?
"My pricing method is based on two elements however, in general I view it from the lens of 'What is my goal? '" said USA Today the best-selling book author Elle Cross. "Do I wish to grow my revenues or do I wish to grow my readership?"
In the context of your goals then you'll be able to price your ebook accordingly. For instance, if your goal is to grow your readers or get people hooked on your series then you'll want to keep the cost of your book at a lower price like $0.99 in order to get people to buy.
2. What is the price similar books are selling for?
Check out how similar books are priced, and try to be as exact as possible.
First, consider genre. The most thorough research-based nonfiction works typically cost more than children's books like. And certain types of genres, like romance, are additionally much more likely to become self-published, that means they're subject to a lot of competition as well as a established price range.
"For self-published romances, there is a variation of $2.99 to $6.99," said romance author Sarah Bale. "I typically settle somewhere in between $3.99 up to $4.99, based on the length of the novel. Novellas are my favorite. $2.99 as well as $0.99 for magnets to readers (works that you offer for no cost in exchange for who sign up to your newsletter such as)."
But don't look at genre alone -- consider other books' length and layout, as well as what kind of author the writer is. For instance, a complete novel typically costs more than a novella, a heavily illustrated book could be more expensive than one with just text, and an author with several titles under their belt could be more expensive as compared to a first-time author.
Take into consideration how the book was released, and also. A self-published novel isn't going sell for the same amount in comparison to one that's edited, edited, and then marketed published by Penguin Random House, for example.
"I examine what the other books cost to determine a starting point," said author Debbie Burns. " Then I recommend paying close attention to the numbers. What is the maximum you can go before the increased cost doesn't compensate for the decrease in the number of buyers?"
Ask yourself what you'd like to pay for such a book, and then answer it with honesty.
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3. What is the best place to sell your book?
Look at the way other authors' books for the system you're using.
Be sure to research any subscription plans or programs that you may opt in to, such as Amazon's Kindle Unlimited, as this will impact the price of your eBook.
"I write for specific romantic subgenres, which are successful by being part of KDP Select or Kindle Unlimited," Cross said. "Comparable books in my genre typically cost $3.99-4.99. There are a few that cost $2.99, but those are usually the first book of a set. $2.99 is the cheapest price I am able to set the price of my book while remaining in the 70% royalty range."
4. What is the size of your target audience?
Consider your reader and also your own personal readership.
If you're publishing an original thriller that is competing with many other self-published thrillers for a massive audience, you'll want to set your price affordable. If your book was written to appeal to specific audiences -- say, a detailed how-to guide on launching a specific kind of company -- there may be fewer people who will read it, but they're more likely to pay an extra amount to receive exactly what they want.
Consider your personal readership also. Have you got an email database of people who are eagerly waiting for the next novel you could market your book to? If you do, your eBook will likely fetch a higher cost. But if you're a debut author whose only guaranteed reader is your spouse or mother you should opt for a cheaper priceto bring in new customers.
And lastly, do you have an author's website? Your platform is essentially your ability to sell your work purely based on who you are or the people you are able to reach.
Are you well-known within your industry? Do you have thousands of people following you on social media? If you're a social media website, then you've got an audience that you can market to. Therefore, you are able to price your book more since your readers are more likely to spend money to purchase your ebook.
5. Are you looking for flexibility in pricing?
If you're planning to sell your book or offer it as part of any promotions, you must not to price it at a price that is too low. As an example, if you put the price at $0.99 but then later offer it at 50% off doesn't make the price much more attractive.
One of the benefits of ebook pricing is that it's subject to change. It's easy to experiment and determine what price is most effectively for your needs. Consider setting a more cost that allows you to reduce the price of your book.
6. What percentage of royalties are there?
The books available on Amazon have different royalty rates and depend on the price. It is possible to choose a 35% royalty for books under $2.99 and over $9.99. But, those priced between $2.99 and $9.99 generally receive 70% of the royalties, except if the book falls into the public domain. In that in which case they'll receive 35% of the royalty.
However, if you find those percentages too high, you may sell your book to . In this case, you'll just have to pay a five percentage transaction fee for each book sold. But, you are able to sell supplementary digital products, such as online courses and cheat sheets, downloads, and more when selling your book. Thus, you could promote more than just your ebook, when selling the ebooks on platforms such as while earning more per sales.
7. How big is your niche size?
When determining the prices for your ebooks that you would like to establish, think about how big your niche is. As an example, if, for example, you are a romance author and have read a number of popular KDP Select titles on the subject, you may think that you can afford a less expensive cost for your ebook to receive an increase in total downloads.
If you're writing books on how to create landing pages to promote SaaS enterprises, there's probably less demand for that type of publication, which is why it's possible to price your ebook in the upper end of the spectrum since it's hard to find articles on this topic. You might sell fewer copies, yet you'll be earning higher per sales.
8. How many followers or email subscribers do you have?
It is important to factor in the cost of book promotion into your price. Certain authors advertise their book through book tours, advertising, or influencer marketing, which can quickly add up in terms of costs. You might decide to try free book promotion strategies.
You can also create a personal brand. The more followers or email subscribers you can make a short post or email to about your new print ebook or publication as well, the lower your book promotion costs will be, allowing you to earn more profits from royalties.
9. What is unique about the content?
The less the Kindle book price is, generally it's more likely that your subject will be basic. If your aim is to sell your book on the higher end it is essential to offer an actual experience, innovative strategies, and resolve a problem that is burning. The possibility of earning more through ensuring that the content of the book is unique to the other books that have been published previously.
If you're planning to market ebooks, you'll have to think about, "What is my unique worth?" If you're telling an original story, you should think of various twists and turns you can share in order to keep your audience on feet. For authors who are sharing their knowledge and expertise, you might consider giving personal tales of how you learned that particular skill that no other ebook talks about. Publishers love unique stories. The good news is that everyone has one. So share yours!
10. What is the bundle you are offering in the ebook?
Although pricing your ebook anywhere between 2.99 to 9.99 could seem too low, you should consider incorporating an additional upsell within your book in order to generate general sales, which will go far beyond your cost of the ebook. In the example above, in your ebook you might do calls-outs to cheat sheets, or templates that you offer on your site.
When you've finished your book, you may even recommend your own online course where you dive into topics in depth. Keep in mind you'll want to provide compelling content in order to ensure that people are excited to buy your course, using additional strategies.
Ebook Pricing Methods to Consider
It's clear that there's plenty to take into consideration when seeking an answer to, "How much should I sell my ebook for?" But here are three top choices for ebook writers.
Free
There are some instances when the ideal price to make for an ebook is zero dollars.
- You're creating a readership.
- This is the very first book of an ongoing series which you can use to entice the attention of readers.
- The giveaway is in return for reviews.
$0.99
The price of selling your book for less than a dollar is an affordable price that'll still bring in some income. This approach to pricing ebooks is especially effective when it comes to the following circumstances.
- The book is being offered for 99 cents for a brief period of time in order to put it on a bestseller list.
Pay for What You Want
The seller can set either a minimum or an average cost, or they can permit potential buyers to pay whatever they want for the book -- including getting it for free.
Giving away your hard work potentially for free is understandably intimidating, but it could be profitable. In fact the results of a study discovered that over 43% of buyers are willing to pay more than the minimum amount that is set by the vendor.
What are people paying over to purchase ebooks with the pay-what-you-want model? According to the data, the median price of ebooks that were sold using this method was $3.26 in the year 2019 and $4.43 by 2020.
Ebook Pricing Calculator
Another ebook pricing method is to locate an ebook pricing calculator which helps you identify the various variables that go into determining an appropriate price. Fortunately, we've created one that you can use below to help you determine the most appropriate price for your book according to how much you'd like to get along with other aspects.
The goal for income from the book $
Estimated Cost of Ebook Creation $
The size of your audience
Expected Conversion Rate ( percent)
Suggested Ebook Pricing
$ 0.00
FAQ
Does The Ebook Pricing Strategy Modify Value Perceived?
Publishing companies are very concerned about deciding on the best price strategy for your publication. Publishers can earn a lot of money from selling books at a reasonable price. Remember that often they have committed staff at their publishers who are aware of the aspects of financials when setting the right price, like genre, the platforms they sell on, their author clout, and other factors.
If you are pricing your eBooks, consider everything that could influence its worth. For example, the longer the book , the greater its perceived value. People buy books mostly based on the cover or the title of the book. Hence, hiring a book cover designer can increase its perception of value rather than designing your own. If you've got a huge follower count or big following, then your authority will also have a perceived value as well.
If your book's price is set at $60 , its perceived value is much greater than that of a $2.99 book. Also, you should consider the various aspects that can have a positive impact on perceived worth, and then determine the price of your book according to its worth.
Can You Change Your Ebook Pricing Method if It's Not Selling Effectively?
Pricing pages is able to be changed at any time. You don't need to set a firm price for anything. If you find that your publications are priced at a high price and aren't selling well You could decrease your price to attract more readers. Changing your price can reduce the 70% royalty rate to a lower 35 percent on Amazon this would result in less money overall.
Do Ebooks Include Delivery Charges?
As opposed to printed books, ebooks typically don't have delivery costs. Most of the time, ebooks are automatically downloaded onto your Kindle device, your email address or app account.
It is possible that, based upon the size of your ebook and your price, there may be fees on platforms such as Amazon. Amazon charges $0.15 for every megabyte provided you set the price of your KDP ebook between $2.99 to $9.99.
For avoiding the cost of delivery costs, you can use a platform like , where you'll only pay one fee per transaction, which generally is less than Amazon's royalties costs.
Try out Ebook Pricing
It's clear that there's not a single correct answer to the question "How much should I sell my ebook for?"
But what's great selling ebooks is the ability to easily change your price. That's why it's so important to experiment with your pricing for ebooks and experiment with different prices to find what works best for you.
When you're testing different prices, you should keep your goals in mind. If you're looking to increase the profits of your book, you'll need to determine what you can charge for your novel without experiencing a dip in the sales. If you're trying to build an audience, your final sales figure isn't as crucial than the subscribers list you're creating.