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How to Make an Video Podcast | Video Podcasting 101

Jul 28, 2022

Today, it's rare to come across a company that hasn't dabbled in the realm of podcasting. Podcasts are a great option to get your readers involved and drive traffic to your website, however they often fizzle out of practice due to insufficient time or funds.

If everything you require to begin a podcast is laid out right in front of your eyes, however, producing your own podcast becomes much easier.

According to Edison Research, total podcast listeners grew 37.5 percent from 2017 until 2020, and they are expected to continually increase during the next 10 years. Listeners to podcasts aren't just the one thing growing. The sheer amount of episodes that are available on podcasts has grown exponentially over the last several years, reaching upwards of 43 million episodes available across all platforms as of the beginning of January in 2021. If you're thinking about starting their own podcast new podcast, the initial step must be finding out ways to make a mark in the number of other podcasts.

One easy way to achieve this is to use an audio-video podcast in conjunction with your audio-only podcast. There are less than one-third of podcasters choosing to create videos along with their audio content, making an interactive, visually appealing video podcast could be your fastest way to gain the attention of your following.

Let's take a dive!

What is a video podcast?

There are lots of variations of video podcasts are an ordinary podcast, with the medium being audio instead of video. Videos can be recorded live or recorded, and they can be as basic as an "fly in the air" video from the recording procedure or use more visual elements like animated stories or storyboards.

Podcasts with audio and video content Advantages and drawbacks

In comparing video vs audio podcasts, it's important to weigh a variety of factors that include your podcast's purpose and the platform you choose. Audio podcasts and video podcasts both have their distinctive advantages and disadvantages.

One of the biggest benefits of an audio podcast is the comfort it gives for listeners. Listeners can access audio podcasts at any time and even listen during different activities like taking on their daily commute, or exercising at the gym. Video podcasts demand that users fully engage with the content, limiting their popularity relative to audio. With that being said, sometimes the barrier to entry can work to your advantage because viewers are naturally much more engaged due to they are required to pay attention for them to fully absorb the information. That's why an audio podcast ensures that everyone's eyes will be on you!

We recognize that video production may be a little daunting to the novice, but once you have the right equipment for video podcasts and the right software The process can be quite simple.

Video podcast software

Video podcast equipment

It is feasible to create an entire video podcast using only your laptop There are additional pieces of video podcast equipment which can take your video content up to the next standard. Below we have compiled a brief video podcast equipment checklist to help to guide you through the process of creating your video.

Video podcast equipment checklist:

  • High definition camera several cameras-- Many podcasts utilize a multi-cam approach to their video podcasts typically to record multiple perspectives of an interview that takes place in the studio. Though it is by no way necessary to utilize multiple cameras, it can add an interesting visual experience to the viewers.
  • External microphoneat the conclusion of the day, arguably the most important aspect of any podcast is the sound. To capture the most clear, crystal-clear audio, the use of the external mic is strongly suggested. External microphones are relatively simple to set up and improve the enjoyment of your listeners.

Types of podcasts with video (and some great examples)

Interview with 'In-Studio'

In-studio video podcast interview takes place in one room with two or more participants. The studio that hosts the interview could be a studio for professional production or, commonly an 'DIY' house studio.

Below, we'll see how they used an in-studio video broadcast to engage the audience in their own production of content.

Talking heads

One of the most well-known kinds of video podcasts especially with the increasing reliance on electronic communication is the  remote interview. Remote interviewing involves a podcast host (or hosts) conducting interviews with guests using video conference software. The type of interview can be ideal when hosts and guests are located at different places, since it permits a conversation be conducted from the convenience at the privacy of one's own home. As the world has gone increasingly remote, these forms of podcasts have become more popular. Remote interview podcasts, often allowing hosts to reach out to people they might not otherwise converse with are a joy to witness grow over the last few years.

Static image

Videos that contain only a static image are most insignificant of the choices. They are typically a simple podcast recording that is played over a sole image, or a single animated image that often includes branding of the organization or podcast of the podcast or company in question. While video with static images can help you connect with new audiences (on Youtube, , and other video platforms) but they do not promote engagement and attention as well as the alternatives listed here. Regardless, they can be an excellent entry point into the realm of visual storytelling.

Footage + audio

The type of podcast that is video features spoken word that is overlayed on visual images whether live or animated. Most often, they feature the visuals of the discussion among the guests, ranging including stock footage and animations.

Above, we observe what the StoryCorps podcast effectively utilizes animation to show how a podcast host conducting an interview of his father.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts function similar to talk shows for a large corporate audience. Consider accounts management teams, sales teams, customer support teams, etc. As an example, Technical Proof is an ongoing podcast featuring the sales engineering team . It touches on product updates technological implementations, as well as tools to assist clients.

Internal video podcasts are a creative medium to connect with teams on a private and secure channel. If you're in search of innovative ways to communicate knowledge, engage remote team members, or build community and nurture your company culture - an internal podcast is a good option for your staff.

How to make the perfect video podcast: a step-by-step guide

The steps needed to make a video podcast are relatively simple after you've got your equipment for video-based podcasts as well as software and equipment in place. In this article, we will outline a five-step process to getting your new video podcast up and running:

1. Select the type of video podcast you want to create.

Choosing the format you want your video podcast to take boils down to what you want to accomplish and the audience you want to reach. However, it is reassuring, that whichever you choose you will be able change to a new format for your podcast at any time.

2. Film or create the video that you would like to add.

3. Edit the video to create a distinctive thumbnail.

4. Upload your video.

Uploading your video to a hosting platform is the final step to getting your video podcast up and running on the internet - but is only the tip of the iceberg when it comes to the sharing and promotion of your videos.

5. Promote and share your own video.

Successful video creators recognize that their path towards digital success doesn't finish at upload. To maximize the impact of your podcast, content creators must make use of social media to boost their reach on a variety of platforms. Allows users to effortlessly share their uploaded content across social media platforms as well as include a free video creation template to announce a new podcast! You can check it out here:

Are you ready to take your game to the next level? Take your video podcast live

Lights, camera, podcast!

If you've always dreamed of launching their own podcast, what's holding you back? If you have the right tools, knowledge and an idea you're interested in, creating an incredible video podcast is definitely in your grasp.