How To Launch an Online Course in 2022 -
To ensure phenomenal success for your online course, starting your course in the right way is essential. In this guide, we'll provide the most important online course launch checklist so you're able to launch your course correctly the first time.
How Do You Plan A Course Launch?
You've got a decision to take: launch your venture on your own, or combine forces with someone else to launch your venture in joint venture. Joint ventures will require contacts in the industry and important relationships, so if you would like to begin your journey quickly, consider the option of a solo venture.
For planning your course's launch, split your efforts into two distinct phases: pre-launch (we'll refer to this as phase one) and launch (phase 2.).
Phase 1: Pre-launch
This phase can be a few weeks or a couple of months, based on the magnitude of your course will be. This is where you establish the audience for your course and figure the most you can learn about your audience.
Establish your target audience
For determining your course's targeted people, you should join social media groups to engage with those you intend to market your course. Becoming a trusted community member is an excellent way to forge connections and create a loyal band of people who will support your course content. Also, try out social media ads to build awareness for your brand as well as your course. If you enjoy podcasts, reach out to creators to participate in podcasts to increase your followership.
You can meet people through social media forums as well as industry forums are excellent candidates for beta testing your course. Create a course schedule and offer them an extremely low price for the course to get in-depth feedback from the course. This will help you learn about the course's usage patterns and modify your content prior to the launch.
In this stage, the most important tasks are:
- Determine how much your intended audience already knows about the subject of your class.
- Determine the knowledge gaps your course's material will help fill.
- Find out your target audience's pain points and decide the best way to present your program as the solution for their issues.
- Learn what type of content that your viewers are looking for on social media platforms.
- Conduct competitor research and find out the current state of the marketplace and to determine the best way to position your plan.
Reach out to your target audience
Reaching out to your audience involves doing whatever you can on the internet to increase your course's awareness and generate enthusiasm for the course. So, when your course launches, you'll have a warm audience ready to register.
Write plenty of blogs about your online course so that your students have the idea of what to be expecting. The advantage of blogging is that you'll quickly increase the visibility of your search engine on the internet and hopefully drive more users to your course's sales page. In that regard...
Create a course sales page
You need somewhere for your followers to sign up for your course--a sales page can be that page.
The sales page for your course should be clear about the audience your class is intended for, as well as be clear about why your course is the solution to their problems. Explain the specific benefits and outcomes your attendees can expect to achieve. Incorporate your course's outline and any previous testimonials or social proof to demonstrate your authority and industry trustworthiness.
Phase 2: Start
In this article, we'll look at an event lasting five days However, the duration of your campaign could be shorter or more.
Day 1
There's plenty to do on day one of the course's beginning.
- Write a blog post announcing your launch Keep it brief and concise to focus on the benefits of your course and its the main aspects, along with social proof and reviews If you've got them.
- Make a welcome email to your mailing list for marketing - send your email list directions to your course sales page with an attention-grabbing headline and a clear message to take for action.
- Launch your course via social media - create visuals to announce your course's launch to various social media platforms (you'll be ahead of the curve with this as part of your research phase involved finding out what kind of content is popular with your target audience).
- Use social media to host a live launch event Use Facebook Live or Instagram (or both!) to run a live virtual event. The time is now to present your course's to the world and talk about why your audience to sign up now.
Day 2
Make your own Email marketing campaign Day 2, and now it's time to roll out your marketing email sequence. It's a drip feed method that will send targeted messages to your list of email subscribers through the remainder of your launch. The right email sequence will increase the anticipation, confidence, and a sense of urgency for people to subscribe for your program.
The primary focus of this email is on why you created your course, who needs it, and also includes an outline.
Create a course-inspired webcast
Webinars are an excellent opportunity to attract attention to your online course , and also aid your customers in understanding the way it functions. As with the marketing emails you send out, make use of the webinar as a way to tell your experience and emphasize the course benefits. Real-time reviews are incredibly valuable--for example, if there are students that attended your previous class, include them on your webinar to talk about how this course helped them and what they have learned from your.
Day 3
The third day is about increasing the status of your course's social proof to encourage course sign-ups.
Social media, social proof
Join social media sites and share previous course quotes of satisfied students. You can also direct your audience to case studies. This will convince people to sign up for your course if they're unsure. When you're at it be sure to share a link to your webinar from yesterday's webinar via social media.
Send a second launch email
The second email should be sent within your marketing email sequence. It should contain the most examples of happy previous course students and their testimonials. Add a webinar link to invite those on your email list to watch the webinar replay.
Day 4
Create a 3rd course announcement email
The third email in your email marketing sequence happens this day. This email must work to tackle your target audience's conscious as well as subconscious objections. Make this email as a FAQ to address any doubts your audience may have about the course they are signing up for.
Answer the questions with answers such as:
- What is the time frame for students to purchase the course?
- How long will students have access to the course?
- Are there payment plan options?
- Do you have a guarantee of money back?
- The course material will be accessible upon signing-up?
- Who do these courses are suitable for?
- What is the time duration? program take to finish?
Run a live Q&A
It's time to go live! Be out in front of your target audience and get them involved to begin your online course. Live Q&As will be in an identical format to your FAQs emails So, take your time to assure your customers that signing up for an online course would be correct choice.
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Day 5
Your course launch is now drawing to a close It's the right time to announce the final announcement.
Create a course launch email
The email serves as the last opportunity for your customers to sign up. Make sure to include an overview of the course with a few reviews, any last-minute discount on the launch, as well as an easy call-to-action.
The final social media marketing
Reinforce your marketing email by doing one last promotion on your social media sites. It should contain final discount offers and show that this is your last chance for customers to avail your exclusive registration offer for your course.
Post-course Introduction
Once you've launched your course, it's not the time to take your time and relax. This helps you to give your students excellent customer support during their learning process.
Online Course Checklist for Launch
There is now a tested strategy to successfully begin your online class. To wrap up this, below is the online course launch checklist with a summary of the following:
- Decide if you'll launch your venture on your own or in an entity with a partner.
- Find out who your ideal audience is as well as their issues.
- Conduct a thorough market analysis of competitors.
- Establish a rapport with your intended public by joining various the social media networks of your choice.
- Build and expand your email marketing list.
- Create blog posts about the upcoming class.
- Create a sales page for your course.
- Create a series of targeted emails to market your online course.
- Begin day one activities for launch such as email, blogging postings on social media, live launch event.
- Begin your course by launching your email marketing sequence.
- Create a course webcast ( enterprise video conferencing allows this to be done easily).
- You can send the second course's launch email.
- Send social proof, webinars and reminders on social media.
- Send your third course launch email.
- Run a live Q&A.
- Send your final course launch email.
- Final social media campaign.