Creative news collection

How to increase sales at restaurants Through WordPress

Apr 22, 2023

Contents

     Reader Disclosure

You're incredible. The restaurant's sales have remained robust after the pandemic. You've proved your worth and have demonstrated a shrewd and resourceful approach in business. That's probably the reason why you're in this position!
   
    Costs are rising and a economic slowdown could cause some entrepreneurs look at their feet in the sand, but your business is different. You're aware of the need to remain proactive and forward-thinking so that you can increase the profits at your restaurant and continue to grow your business.

This video tutorial will demonstrate how you can set up your WordPress website to accept orders using no third-party platform. It will allow you to control your the online ordering process.

We'll also help you unlock the potential your online presence as well as the online community could bring to your business.

Learn how to get the most benefit out of your WordPress site, and capitalize on the trend of joining that is putting the food industry on the run.

The tools you'll need

If your website is just your place to display your menu, and provide contact info for reservations, you've got some task to finish. It's okay.

Just a couple of plugins and connections can turn your WordPress website into a powerful sales tool and compete against giant chains.

It's also very simple by using a bit of inside knowledge. The process doesn't need a great deal of expertise in this area to get this accomplished.

WordPress and other platforms have made it easier for those who don't have technical skills to manage their online business. Does not need to code.

The tools you require:

  1. WordPress: The most popular Content Management System (CMS) with a user base of 810 million.
  2. Easy Affiliate Easy Affiliate: The "all-in-one" Affiliate program plug-in designed for WordPress

How to increase sales at restaurants by utilizing WordPress

Step 1: Select the WordPress Host and the Theme.

If you haven't already got your own WordPress site (sorry but well-known developers like Wix and SquareSpace don't offer all the features that you want) you'll have to choose a web host.

Once registration of your domain, you'll be required to choose the WordPress theme for your restaurant.

Step 2. Install the plugin

It's one of the most well-known WordPress membership and monetization plug-in with a good reason. The growing library of integrations and plugins makes it highly customizable. This means it's possible to design the perfect subscription plan for your clients.

Learn to install WordPress WordPress.

You can do:

  • tap into profit gain from a rising trend in the industry of restaurants of subscription-based service with recurring fee either annually or every month.
  • Increase sales at restaurants by providing rewards for loyal customers or discounts available only for customers who are members membersfor regular customers,
  • and build a community with valued and valued customers.

There are many chain restaurants of every size making usage of subscriptions. This article will provide more information at the ways restaurants of large and small are taking advantage of their websites to develop distinct membership plans.

Step 3. Install WooCommerce and WPCafe Plugins

You've worked hard to develop your menu to perfection, give outstanding service and increase your base of customers. Why should Third-party platforms be charging unimaginably high costs and commission rates?

DoorDash is priced at 30% to use their full marketing plan. However, even if you leave their marketing strategy and pay an additional 15%delivery cost, you will find that your company is being promoted alongside the competitors.

Additionally, you can send your customers to apps from third parties. However, who's to claim that you won't lose customers to competitors spending money on marketing that is prioritized?

Furthermore, you're subject to changes in their terms and conditions.

With WPCafe it's simple to create your menu, determine the hours you will be open as well as the availability of reservations the cancellation guidelines and more.

Utilizing WPCafe and WooCommerce you can remain totally independent and maintain complete controlover your operations at just less than the costs of host platforms.

Step 4. Upload Your Menu

It's now time to add the menu items.

Within WooCommerce under Categories Upload Descriptions add tags and categories like, starting primary, main, soft drink, cocktail, gluten-free vegetarian, etc.

Additionally, you have the ability to upload pictures of your dishes so people can see what meals they're enjoying.

Step 5: Build the customer's trust by setting up a Membership Program

With everything you require to manage your business online with no need for a third-party system, it's now the perfect time to think out of the box to come up with ways to increase trust with your clients.

This is a great number: a 5% increase in loyalty to customers results in more than 25% growth in revenue.

It's crucial to ensure that the current patrons coming back.

     Yet, loyalty to customers is at a low point.    

Costs are rising and impacting how people feel about the brands they are loyal to.

Below are some less-than-pleasant statistics About a quarter (30 percentage) of people say price hikes affect their confidence in brands they trust. Moreover, 22% think their loyalties are declining.

The corporate world must figure out ways to add value (or in the case of perceived value) to their customers. Membership programs might provide the answer.

Through a membership program you can give back customers a discount on deals and content on the internet. It is also possible to use your new platform to upsell or cross-sell items and drinks.

Keep an eye out for further ideas and examples of successful membership programs.

This configuration can result in steady and predictable income which just makes forecasting and budgeting simpler.

Additionally, if you provide different tiers of membership, customers can upgrade their memberships by becoming more active in your business.

All of this is possible and it is easy to do with.

Step 6: Create the Snowball Effect using Easy Affiliate

Restaurants are a major industry, and the increase in customer loyalty could be a positive factor that boosts overall revenues by attracting new customers to the restaurant!

Social dining can be fun. It's why restaurants are different from, for instance, stores. The majority of people seek for the best restaurant to take pleasure in the dining experience with families, friends or a partner.

It's the reason the importance of customer loyalty is so importantin the realm of dining. Make sure that your customers return and you'll find them bringing additional guests with them. Be sure to ensure that your customers come back, and they'll take additional guests along with them.

Take a look at the so-called "snowball effect"!

Membership-based programs can boost this snowball effect. Offer rewards to those inviting family members or friends to your restaurants and also encourage them to join into the program, too.

In this way, you're just making sure that your clients return but also you're also attracting new customers to your door.

Affili-what?

An affiliate program is in which individuals are paid to market your offerings to people around the globe. Each "affiliate" gets an exclusive link to your web site. When someone buys or joins a club by using their link, you are in a position to offer them rewards!

With Easy Affiliate, you can reward your members for being successful in inviting acquaintances and relatives to become members. What is the best way to do this.

  1. Add Easy Affiliate's plug-in to your WordPress dashboard
  2. In the WordPress dashboard, go to Easy Affiliate > Settings.
  3. Choose the Affiliates tab.
  4. After that, it's written "Registration Typeat at the very top. it says "Registration Type" at the top,select Private.
  5. Switch off the automatic addition of affiliates to ensure that new affiliates get an affiliate link to your website.
  6. Click on the Advanced tab.
  7. Make changes to the Welcome Emailto make clear how the system works to your customers.
  8. You can also choose and modify to edit the Create Affiliate Sale Emailto instantly send an email that contains such an incentive coupon each time a person registers using their coupon code.

It is important to note that Easy Affiliate is designed to reward affiliates with an amount of money per sale they make through their affiliate link. If you'd like to give vouchers they can use in the restaurant, make sure that you change the settings and the terms and conditions to reflect that.

Strategies to reward members as well as improve sales in restaurants

Rewards for frequent patrons by giving them special deals

Be aware that when you can keep your loyal customers satisfied and loyal, you'll be able to save money at the end of the day.

High-margin menu items at a discounted price

If you're concerned about squeezeing the profits of your company already stretched, consider offering discount on items from the menu that have significant markups, such as beverages and food items.

Set minimum orders

It is possible to placing a minimum order amount (e.g. complimentary drinks when you spend $X on the main) to make sure you're getting maximum value from this offer.

Have a happy hour for members only

As an example, you could provide exclusive members-only happy hour promotions for sales to increase during slow time frames. Anything that is beneficial for your business, while improving the value you offer your customers.

Comedy Central Season 6 Episode 9 GIF by Workaholics - Find & Share on GIPHY
Make sure the house always is the winner!

Make a Plan to Increase the Size of Your Order

Participating in a membership-based restaurant program can provide you with a variety of possibilities to increase revenue as well as cross-sell your items.

The time is now to think clever.

Look at ways to make promotions more effective within your membership program in order to encourage members to increase their expenditure.

An easy option is to make use of combo or package bargains. For someone who usually consumes a main dish or soft drink at $20 may get enticed by a combo package that offers dessert and wine that costs $28.

You could utilize data from your prior purchases by customers to create targeted offers according to what they've purchased before.

If, for instance, the customer has a habit of having the same meal every time you are there, offer them a discount on a wine that pairs well with the dish. You can also offer an item at a greater cost, but with similar flavor characteristics.

It's possible that you'll get a brand new purchase, with a higher price tag that they'll keep coming back to.

Create an exclusive online hub

The benefits of membership programs don't just revolve around promotions and savings. They can also provide the place where clients can feel valued and a part of an exclusive community.

The installation process is simple and speedy, and bbPress provides you with access to an admin section where you are able to easily control and moderate forums.

The more your customers get through their memberships, the longer they'll stay in your establishment. It's a win-win for both the restaurant and its patrons.

Five Examples of Membership Programs to increase sales in restaurants

1. Drinking Clubs

With their high markup as well as their low price as well as their high perceived value beverages can make them an ideal choice for taking advantage of membership offers as well as discounts.

Give them discounts on drinks and tell them where they'll choose to eat out? at your establishment obviously.

Here are three instances of companies who have designed their membership programs around drinks:

Cooper's Hawk Wine Club

Cooper's Hawk restaurant offers monthly membership to the wine club.

Members can bring home 3 bottles of the restaurant's "wine every month" as well as the tasting notes and recipe.

Clubs can be selected among red, white, sweet, or variety wine clubs depending on the person's preferences. You can choose to enjoy the wine in the privacy at home with meals or even have them delivered.

Members can also avail many additional discounts, such as a $15 birthday bonus, 10% off carryout or catering as well as discount on wine tasting events.

Cooper's Hawk also offers gift membership! This is a fantastic option for wine lovers and corporate gift options. It's a great avenue for establishments to increase the number of customers they serve and expose potential clients to the company.

     Boris and Horton Coffee Club

East Village's sole dog-friendly café is offering a monthly subscription for coffee for a month.

Members get 8 beverages a month (which typically costs up to 40 dollars) at a cost of $25.

The membership program is great for independent small firms that are able to build a community. As an example, B&H's pet loving customers.

Panera Sip Club

Panera introduced its $8.99/month unlimited coffee service in February 2020. It was a massive satisfaction. In July of that time period, the number of loyalty members was forty million..

Three years later, Panera has extended its selection to include a wide selection of cold and hot drinks.

In an interview in an interview on Fast Casual, Panera's chief branding and marketing officer, Eduardo Luz, explains the benefits of its no-cost drink concept:

"Subscription services could be viewed as tables stakes in a variety of other fields including coffee, which was one of the items we could see as fitting into that framework for the purpose of providing a more practical and cost-effective alternative [...] as well as providing the opportunity to earn recurring income."

2. Frequent Diner Member

The model is a member model, where diners buy carte blanche privileges to deal and specials. The more people who dine at your establishment, the more they save, and more money they earn to you - everyone wins!

Oprah Winfrey Car GIF - Find & Share on GIPHY
Everyone wins!

Blood & Sand

The St. Louis restaurant Blood & Sand, members have to pay just $15 for a variety of deals, such as:

  • The discount is 20% on their bills
  • 30% off wine on the go
  • Sparkling wine, complimentary appetizer, and champagne
  • Welcome bonus for new members
  • Preferential table assignment
  • Midweek reservations are guaranteed.
  • Free cocktails are served at every visit for 10 visits.

3. An Exclusive VIP Experience

This type of arrangement the members are charged an amount to make them feel unique. This isn't about creating the perfect experience for your customers more about providing them with an extravagant, luxurious, high-end service.

M Den

Inside London, Gaucho steakhouse and M restaurants have joined forces develop M Den, a private member's club with exclusive discounts and invitations.

A year-long membership at all venues costs PS1000 (about approximately $1240) and includes perks for VIP members including:

  • Invitation to The "M means Monaco" Formula 1 Grand Prix weekend event.
  • One bottle of premium spirit of their preference.
  • Access to exclusive Members Lounge access to events only once each year.
  • Restaurant reservations that are guaranteed along with a VIP telephone line.
  • Access to the Lounge of Members is unrestricted for 5 guests or more.
  • Four tickets to VIP events with sports celebrities.
  • Monthly networking events for all ages.
  • Full concierge service for accommodation, travel as well as events.

Members can also access The Portal - an online portal that provides information about forthcoming events as well as other benefits.

4. Community-Supported Restaurant Memberships (CSR)

It is an excellent option for restaurants looking for funding from the beginning. It is based on the similar lines to GoFundMe or Kickstarter however, it's for owners of restaurants.

A lump sum is paid by customers in exchange for the opportunity to use this amount (or even) to purchase food or other services at a later date.

Benefit from immediate injection of capital, which can help finance things such as expansions or refurbishments. In addition, your patrons receive higher returns.

Lenoir

Austin's Lenoir restaurant gives patrons the possibility to become part the Lenoir's CSR.

There are 3 levels to the investment

  • A sum of $1000 will get you $1200 for their house account.
  • A $2000 amount will get you a credit of $2500 on the house account.
  • A $5,000 payment will give the homeowner a house account of $3,000; a private, 5-course all-inclusive meal for eight people in your home or in their dining room ($3,000 value) Two sharpening of knives for free, first access to certain occasions and reservations prior to.

5. Content Hub Membership

If your restaurant is well-established with a solid brand and real roots to the food, then you've got the ideal recipe to create attractive websites that provide members with content.

Produce behind-the-scenes videos tutorials that share recipes, cooking methods, stories about food and pairings.

      L'Oca d'Oro

The restaurant also has a location in Austin The restaurant, L'Oca D'Oro is one of the restaurants that has received awards. A significant brand and strong relationship on the Italian culinary tradition.

There are two subscription options available through their website. For those who love food, they can choose Fiore's Regional Pasta Club, priced at $90/month. If you want to become Sommeliers can join their Wine Share Club at $65/month.

Every month, members of the Pasta Club not only receive the essential ingredients and the essential pantry supplies as well, they get to experience Italian traditions.

The group joins chefs Fiore Tedesco and Fiore through various cities and regions that influenced his cooking, exchanging stories and cooking tips while he travels.

L'Oca d'Oro combines subscription deals with online content to provide an exclusive and unique experience for their clients.

We hope these examples can inspire you to develop your own membership programs that reward loyalty, bring you regular revenue and eventually boosts revenue.

Conclusion

This is how we've shown our readers the procedure, you're now the next to master!

Make sure you set up your website for delivery orders so you're not at the fate of third-party hosting platforms. Get your independence back with WPCafe.

Now is the time to get inventive! Take a look at the different types of membership programs works well for your restaurant and then start getting that income pumping!

Here's a brief overview of the steps you need to take in order to increase sales in your restaurant on your site

  1. Select a WordPress site and host.
  2. Download the plugin.
  3.       Add WPCafe along with WooCommerce extensions.
  4. Create your personal menu.
  5.  Increase customer loyalty the help of a programme for joining.
  6. Drive the snowball effect by using the Simple Affiliate.

Have you come across some interesting restaurants' membership programs? Do you have any suggestions on how to boost revenue at restaurants by using WordPress? Please share them in the comments below.

cta character

Begin Right Now!

Revenues for your restaurant can be increased through your self-hosted member program.

This post was first seen on here