How to Increase Customer Lifetime Value Using Jetpack CRM

The saying goes that it is your job for the purpose of making a sale a buyer, rather than winning a customer to make an acquisition. The purchase of a single item doesn't have any significance in the overall scope of things. What matters is customer lifetime value (CLV). Utilizing Jetpack CRM, you can have various tools in your arsenal that can increase the value of CLV for your clients.

It's much easier to sell to your existing customers than acquiring new ones. People you've already built relationships with already are familiar with you. If they're satisfied with your previous experience, they'll be more open to any new offerings and likely to buy again when you're communication with them in a way that is friendly and meets their requirements.

A reliable CRM, and one that seamlessly integrates into your existing operations lets this be accomplished.

Discover: What is a CRM?

Jetpack CRM is a great option since it was designed specifically to work with WordPress and helps keep stores at the forefront. Actually, it's operated by the same company which is the owner of .

This article will assist you to make a simple plan to improve your customers' lifetime benefits through Jetpack CRM.

What is customer lifetime value and what's the importance of it?

What would you like to see your business achieve:

A $150 sale, and you'll never get a call from the client again and you could achieve a sales of $30 with ten additional transactions by the same client over the next two years that add until $30?

There is no doubt about it: Take the $330.

But, the majority of firms in the eCommerce industry spend the bulk of their time trying to find new customers while ignoring their current customers. They fail to gather and keep track of the details of their potential customers, leaving an opportunity to earn repeated business.

Understanding and identifying your customers' lifetime value is a chance to improve stability and boost the profits of your business. It also lets you determine how much you should be spending on marketing.

In the example above in the above example, if the life-time value of your clients is $600, it is possible to justify spending $100 to market your business in order to gain a new client.

However, if you're not familiar with your CLV, you'll in a position to determine how well you're using your budget wisely for marketing.

How can you determine the worth of your customers' life-time? Jetpack CRM can assist you in doing this by allowing you to keep track of the total amount of money a customer spends over their life in your online storeand displays all of your customers' data in one spot.

Respond to and understand customer behaviour

By using Jetpack CRM the software, you'll have the ability to keep track of all transactions with customers.

The log of activity feature maintains records of the most important details about every customer, like quotes, invoices, changes to their status, and more. Now, with its free integration with, you can track everything happening on your account dashboard.

If you know what your customers ' habits are and what they are doing, then you can develop smarter targeted, more personal, and more efficient marketing strategies. Additionally, you can engage customers to improve the degree of involvement.

Your customer service team may be able find unique ways to reimburse the customer who has a experience with you. Even though it might take more time and effort than normal repair of a previous relationship that has proven as a success could be worth it.

There are no limits to what you can do! The point is Jetpack CRM makes this type of information accessible, and puts it accessible to help you make better decisions in response to the customer's behavior. It will lead to higher revenue, as well as increased value over the customer's life.

You can create customer segments that you can target your marketing

There are many different segmentation options for customers that can be created by using Jetpack CRM. In particular, you can segment customers that have the minimum of one the following features:

• Purchased within the last three months
• Haven't purchased anything in the last six months
• I bought a certain product
• Converted to email
• is located within a zip code, or in the state
• More than $150 spent for at the very most one purchase
• Utilized a coupon

There's absolutely no limit for this. What can you do to increase your potential value to a client's time-to-value by creating an individualized segmentation of clients who've used at the very least one coupon? It is possible to send customers coupons-based discounts in addition to sending a distinct marketing message to all other customers, which may not be driven by price. This lets you reach people in a way that will be motivating only to them, instead of offering discounts to everybody.

What do you think you could do with the customers that haven't purchased during the last one year? Set up a reactivation program and give the customers additional incentive to make them return. Based on the results of your program then you'll get an concept of how in bringing new customers back and boost their value.

The company selling sporting goods could ensure that the number of emails sent out to customers is high, and unsubscribes low by mailing relevant emails. In this case rather than announcements about the purchase of brand new baseball equipment to everybody around the globe, they can let the announcement be made available to those who purchased baseball equipment before. That doesn't mean that the others who purchased the equipment are not affected since you can design an individual email to reflect the purchasing history of the people who bought from them, too!

This and more is possible using the most powerful CRM, such as Jetpack which is integrated with .

Revenue can be increased through the use of automation and marketing via email.

Another way to increase your customer's life-time value is to make the use of email. This has been discussed a little, but consider the following findings from email as well as figures:

• Customers are spending an average of 138% more when email marketing is integrated in the platforms companies use to communicate with customers.
• Return on investment for email was discovered to be 4 times more than direct mail.
• The rates of open for emails about cart abandonment are over 40%.
• Email personalization produces 6 times the amount of profits as emails that are generic.

It's not all-but this gives you a solid idea of just how efficient and successful marketing emails as well as automated emails can be.

Utilize these methods in conjunction with the information about your customers that you've collected through Jetpack CRM to improve your customer's life-time value. It is easier to engage with both your current and potential customers with:

• Cart email messages that were left unanswered
• Welcome emails
• Segmented email campaigns
• Automated re-engagement campaigns
• Personalized email messages
• Post-purchase automated emails including review requests
• Automated nurturing programs

As you can see, most email communications could be automated. It's a win-win for you as you can increase your client's endurance without having to keep working.

However, not everything needs to be completely automated. The segmented campaign, for example, will consider your personal information about clients. They could also base it on what's happening in the global community, or within the specific city, state or country, such as a new product launch and holidays, for example.

With Jetpack CRM, you'll be able to access the customer data you need for you to begin using email to the fullest extent. In addition, your life-time value will rise.

Enhance collaboration and lessen friction between marketing and sales

If you missed it earlier It's here! Jetpack CRM is now integrated directly into your dashboard for no charge. The integration is absolutely free!

So, people in charge of sales and marketing be able to access the same information. Therefore, whether you're creating strategies for marketing or the sales department is trying to reach out to clients, they all are able to view information about customers' transactions, as well as their information about contact numbers, communications prior to as well as other data.

It is possible to send invoices and quote, see every customer's account on social networks, label the accounts in relation to sales calls and more. See more features of Jetpack CRM.

It also assists your sales and marketing teams coordinate their efforts more effectively. If your sales team is responsible for communicating with a certain group of customers, for example, the marketing team is equipped with the necessary information for creating effective marketing messages as well as marketing materials for the sales team to use.

The integration will put everyone on the on the same page. Your internal systems will perform more efficiently, and your clients are provided with the most relevant, personalized proper marketing and communications.

The result is happier clients who stick around longer and spend more.

Install and set up Jetpack CRM at no cost Today! Get started by collecting data and using it to increase your lifetime customer worth.

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