How to Help Your Online Store Stand Out and Sell More Products
7 Strategies to Stand Out from the Ocean of Competing Products
Online sales in the age of Amazon isn't easy for the sellers of basic products like candles, chocolates, and even coffee.
In the event that you devote some of your time, and consistent planning time for your advertising, customer base and your product range, you can learn how to help your store stand out and keep people coming to return.
For you to get started to get started, here are seven suggestions to boost your sales and not be overwhelmed by identical, mass-produced goods which are competing to attract the same consumers.
1. Create Niche Products
Anybody can offer sugar cubes. One major box retailer offers 1 lb, or 126 cubes, for $1.25. This is less than one cent for each cube.
If you try to go to the big retailers with something similar to that it's likely to fail.
And what is the horse sugar cube market? People love their horses. If they're looking to gift a horse a treat to show love, they're probably not going to the big-box store for sugar cubes.
It is possible to purchase sugar cubes made specifically for horses.
The flavor is infused with apples as well as berries. These drinks are available for sale at over twice the cost of a sugar cube from a large box retailer. It is likely that those who cherish their horses are willing to pay a premium.
If you're selling a service with a lot of competition the best way to stand out is to locate a targeted target market. Develop a message and brand that appeals to that audience, and devote your marketing budget to reaching them.
2. Raise Your Prices
Let's face it: You will not be able to compete on price with big retailers, so don't try. Take the opposite approach by turning your product into something that is unique and that consumers are willing to pay more for.
Recall the sugar cube as an example:
Big box retailers sell 126 run-of-the-mill sugar cubes at $1.25. Another retailer sells sugar cubes specially marketed to people who are horse lovers for sale in the form of a $9.99 bag. But it doesn't stop there. By making fairly standard products like sugar cubes "special" by making minor changes Some retailers offer packs of just 28 sugar cubes, for $11.95 or greater!
Yes, you read that right. There are more than two dozen cubes are sold for a higher price than a five-pound bag of sugar cubes. It's 42 times what the large box price. What's the difference?
They have special imagery created by hand on every cube. Does it cost 42 times the amount of money needed to make these cubes? Not even close. However, if a special six-year-old daughter wants to have an event themed around princesses to celebrate her birthday, will her parents pay $11.95 to host one? Yes, they will.
Increase your price by creating unique and innovative alternatives to standard merchandise that will differentiate your eCommerce store and products from the masses. It is often possible to do this through modifying your packaging.
For a different example, consider pens. There's nothing simpler than a pen? National office supply stores currently offer boxes of 60 pens costing $6.49 which is about 11 cents per pen.
A different seller offers 100 pens for $99, almost 10 times the cost of the package of 60. Who would buy the pens for that amount?
These are gel pens that have stylus attached to the ink dispenser. They are also able to be customized printed. Additionally, they appear really attractive. If a businessperson would like to make use of pen as part of their client engagement process, which pen would they purchase? The more expensive one wins each and every time.
If you begin to think about your product in a different way as well as what's possible, you'll be able to come up with ideas that are creative like this. The identical product; but you're selling a better version of it. This pairs strongly with the areas you decide to target. Niching and higher prices make an effective eCommerce marketing plan.
3. Raise Service Quality and Inject It into Your Marketing
The world of the Internet, standing out through quality customer service is simple because many online companies leave much to be wanted.
The companies don't return calls and don't reply to emails or packages that contain the wrong things, list items for sale that are not available and fail to meet deadlines for delivery, and create websites that don't work There's a plethora of list of customer-related issues you can think of if you felt the need to create one. That's possible - read on for some motives behind for why.
If you're looking to make your eCommerce business to stand out, make impeccable customer service a first priority. Get specific about what it is like, so that you can explain it in your advertising. Utilize service warranties to demonstrate how serious you are.
One of the advantages of a service guarantee is that it costs you nothing. If the eCommerce retailer were to provide every way they can guarantee excellent service, or that you can purchase for absolutely free, shoppers would take notice.
What you have to do is take time to record stories of bad customer support experiences on the internet Find out how you can stay clear of the mistakes and guarantee good service to your customers.
Simple: Don't require anyone to sign up for a membership to purchase from your store. This is not only an extra procedure a nuisance and time-consuming, it also forces people to go through a procedure they might not be prepared for. A first-time buyer - the kind you want to make into a frequent customer , might not be able to join your group just to purchase a single product. If they receive outstanding customer service throughout the purchase and delivery process However, they'll be more inclined to come back and even consider joining.
Another way of delivering an experience that is beyond people's expectation - include surprise items inside the package.
There are two scenarios that you might be able to use this technique:
- If a customer makes a purchase that is more than a certain amount in your online store.
- They buy more than a specific amount of goods.
In both cases it is possible to set the timer to be triggered by a free gift to be included with the delivery.
It's easy to put together, but you'll be sure to impress them. They'll be able to remember you and , more important, they'll probably tell their acquaintances about you.
4. Bundle Products into Creative or Effective Combinations
This extension allows you to create pre-packaged combinations of goods that you could offer at various prices. It is also possible to offer optional bundles which allow customers to select the items they want to mix.
The seller of horse sugar cubes we mentioned earlier could easily make a bundle of items in the form of sugar cubes. Some examples include other food items, tools like grooming supplies as well as a service-oriented item in the event that the firm offers a product that is related to horses.
Pen sellers could design a package that includes note pads, sticky notes as well as staplers and USB drives. Develop different bundles appealing to different sub-niches within your main ones.
One reason this works very well is that it's a form that provides customer support and you're helping them make their life easier. It's no longer necessary to purchase all of those items on their own - they can get the items all in one go. The public pays to have convenience.
Find ways to make money selling convenience on the internet through product bundles, so you'll be noticed and remembered.
5. Leverage Limited Availability
Not only can you design unique product bundles however, you could also add an item so unique you'll never sell it again as part of the bundle. When they're gone, they're gone. This can be done over and over again.
A few brick and mortar shops thrive because they offer numerous products that are constantly changing. Much of their popularity is due to the fact that there is a chance you will never see a particular product there again.
This is appealing to people who are looking for bargains and treasures in our society. It's a way of expressing limited availability.
Limited availability also enhances the effectiveness of your upsell offers.
In an eCommerce store using limited availability and deadlines for closing out You just have to make sure you have an ongoing supply of products that can be able to replace those that are expired.
6. Make a Story Out of Your products
The horse sugar cube example could take their niche market position much further.
Where did this product originate where and how did it get there? What is the reason horses choose it over regular sugar? Who came up with it? And why did that person do it?
You could create a narrative around numerous things by using your imagination and look for these items. Even pens.
This boosts the worth to the purchaser. It makes them feel something. It's special. By altering the packaging, you could make a significant contribution towards the goal.
7. Create customized versions of the same Product
If you're selling candles, it's one of the most commoditized products.
What happens if you altered the names for the scents? Use pop culture examples instead of traditional descriptions. Restaurants do this; sometimes you'll hear about a burger or beverage named in honor of an event in pop culture.
How can we stop candle makers from doing exactly the same thing?
Better yet, pick the name that isn't going to become trendy within two years. Don't be a victim of flash-in-the-pan events and f that nobody will ever be able to remember. What about the "George Washington Cherry" fragrance? Sounds exciting!
Candles are a popular item for sale on an eCommerce store may offer an entire line of items connected to historical figures. This is just one suggestion. There are numerous ways that to be creative making use of existing products.
Attention is attracted by creativity which in turn paying attention leads to sales..
In the eCommerce and online industry, specifically the focus is on getting the attention of customers. There are seven different strategies to get this.