How to embed videos on Your Website (from Wordpress to Wix) |
We're all probably familiar with the potential of videos for marketing- especially when it comes to online stores. But what you may not be aware of what to do is to integrate video on your site in a way that extends average site duration increasing conversion rates in the process.
If that's the case for you then you're in the right place. This article has all the answers you'll need for learning how to embed video on your website. Let's dig in.
Why embed videos?
Google Analytics data shows that those who convert are more than 10 times the normal session duration. The longer visitors are visiting your site and the more chance you have of making an offer.
That means you should be trying to keep users on your site (and active) for as long as feasible. Video on your site is an excellent way to increase the duration of your sessions -- as well as boost your conversion rate by a significant amount. As an example, marketer Blake Aylott observed a 100 percentage increase in page time following the addition of a single video to a client's homepage.
In addition, people who see product videos are anywhere from 64 to 85% more likely buy. The inclusion of video on your website is a must when for boosting conversions.
Embedding videos vs hyperlinking or uploading videos
From a perspective of powerful video could be for your analytics and website, it's time to incorporate videos to your website. There are three choices:
- Directly upload the video onto your website
- Click here to go to the video
- embed the video
How do you decide which method to choose? Uploading the video directly can slow your site down. We've all heard about how slow your website speed can affect your bounce rate and you shouldn't choose to go this route.
In the event that you add videos to your website viewers must leave your website to view the video in a separate tab. The process diverts visitors from your site and defeats the goal of using videos to extend the duration of your site.
It's true that embedding is the best option for both. *cue Hannah Montana theme song* When you embed video, the player appears on your website as though it had been uploaded, but there's no need to worry about the speed of the speed of your website since it's hosted somewhere else (like on , for instance). This is the best method to attract users to your site -- and to keep them there.
There are many benefits to embed video. They don't end there, however. There are many other reasons to add video on your website:
- SEO. Embedding video provides you with the opportunity to optimize your title, description, and transcription.
- Bandwidth and storage limits. Because your video is hosted on another site, you don't have to fret about using up your site's bandwidth and storage.
- Video quality. When you host your videos using platforms such as, every video is optimized for an optimal viewing experience depending on the Internet connection.
How to embed videos
The process of learning about how you can embed videos is easy. The only thing you need to complete is to follow the directions in the following article and you'll be ready to embed the first video you've ever embedded. To make it easier take a look at the video tutorial below to familiarize yourself with the process.
Step by stepon how you can embed your videos
- Click embed or share
Hit embed on your video settings or hit the Share button (the tiny paper airplane) on the video player itself.
- Paste the embed code on your site
After that, press the embed code icon , and copy/paste the generate code onto your web page.
- Socially, embed your videos directly from
If you are directly embedding your video on any social media site, you can use the buttons for social media as a shortcut for embedding videos on your preferred platforms. Make sure to copy and paste the latest embed code in order for them to go into effect.
- Make your own video player
Prior to embedding your video ensure that you have customized your video player by hitting "Player" on the right-hand side of the video webpage. This allows you to determine the type of video your site's audience is viewing.
To get them, navigate to the "Embed" section of your video settings. There, you are able to customize the embedded player as well as make a preset to ease your life. Once you've done that, hit the "Embed code" button in the top right corner and then copy/paste to your desired destination.
How do I embed a YouTube video
When learning how to embed videos from YouTube begin by going to the video's YouTube play page, clicking the Share button, then clicking Embed. All you have be doing is to duplicate the embed code and then paste the code.
In order to personalize an embedded YouTube video, you can modify the player controls that display/cover the video or have your video start from a certain time code. To further customize, you can incorporate autoplay, color looping, language and additional parameters in the iframe embed.
How can I embed an Facebook video?
Embedding the content of a Facebook video is extremely easy. When you find a YouTube video you wish to share, all you have to do is click the three dots on the top right hand corner and click "Embed".
It is possible to incorporate the whole post by pressing on the checkbox. This allows you to include the video on your site, along with the appropriate caption.
How can you embed video content to a Shopify site
The first step to the process of adding videos to your Shopify website is to take the embed code from your video. It is done via the website the video comes from (like , YouTube, Facebook, etc. ).
After that, login to your Shopify admin dashboard and navigate to the webpage you wish for the video to play on.
If you've arrived on the right page, click on an editor that is rich in text, then choose the icon for video in the toolbar. A window should appear with a place to insert your embed code. Once you've pasted the code, just select "Insert video" and then click "Done!"
Add video directly into Shopify using
Shopify has a relationship with Shopify that makes it easier to embed a video on your site. When you're creating pages on your Shopify site, you can take the URL for the video you wish to include and then paste it into the page builder. Simply pasting the link will automatically embed the video onto the page.
How to embed a video How do I embed a video WordPress
If you are interested in embedding videos in WordPress, you have three choices: you can use an embed-code, copy and paste the URL, or install an add-on for a particular video platform
Option 1: Use the embed code
Utilize the embed code if you want to customize the display of your video or your video is hosted on a platform that WordPress's automatic embed tool doesn't support.
In order to embed the code on your WordPress website, visit the Text editor and alter the HTML of the page.
Find the spot within your HTML that you wish the video to be placed and leave your cursor there. Next, copy your embed code, and then paste it onto that spot. Press Publish to save your work and check the preview of your site to ensure that your video is live and is in the proper place on your page.
Option 2. Copy/Paste
When you're on a web-based video hosting service like YouTube it, then you do not need to use the complete embed code. What you need to copy the embedding URL and paste it into your Visual editor for WordPress- no coding necessary!
Option 3: Video platform plug-in
WordPress allows users to download plugins into the platform which make embedding video easier. A few of these options are YouTube, and Dailymotion.
How do you add a video to Wix website
Learning how to embed videos on a Wix website is a process similar to that of WordPress. If your platform for video is supported by Wix and you have the option to embed your video's URL. Otherwise, you'll have to make use of the embed code for your video.
Option 1: Apply the Embed Code
Begin by copying the embed code for your video. Next, open up your Wix Editor and click "More" to locate the HTML frame. Input your embed code into the frame, then click "Save" then your video should now be live.
Option 2: Copy/Paste
For the Copy/Paste method start the editor in Wix, then press the "+" icon and then select "Video." After that, select the platform you want to host your video on, under "Single Videos Player." After that, you can click "Change Video" and paste your URL for your video. You can alter the control and playback options through the adjustment of toggles. You can also include your video's description in the "What's inside the video?" field.
Wix makes it easy to modify the position and the size of your video. All you have just drag and drop. Be sure to hit "Save" when you exit the Editor.
How do I embed a video in Squarespace
Adding a video to Squarespace is pretty similar to the platforms above. There is still the possibility to embed a code or URL.
Get started by opening the web builder and then adding a block which can handle video. Then, copy and paste the URL, or use the embed icon to paste your embed code.
Customization options for customization on Squarespace are not as extensive. You can edit the title and description of the video and add your own thumbnail by not checking the "Use Thumbnail" circle. As long as you're using embed codes it is possible to take advantage of the display options provided by your video host and set autoplay to on.
Types of videos to include on your site
A variety of videos embedded on your website as well as social networks can help you holistically maximize customer engagement. Here are some examples of video content you could create that you intend to integrate on your website's presence.
Videos about our company and the 'about us' videos
Product explainer videos
Making product-related explainer films that walk the consumer through the instructions for or specifications for the item, is a vital part of every digital marketing plan. Short and concise, video explanations of products allow customers to absorb the information about the product or service in a snap.
FAQ videos
FAQ videos anticipate questions that customers might ask about your service or product and provide instant solutions. Creating a FAQ video is a unique way to engage with your customers and build confidence in your brand.
Testimonials and case studies
Creating a video that highlights customer quotes as well as their experiences with your company can be another great method of marketing to attract customers. You can try this strategy now with one of our amazing testimonial templates.
Event trailer videos
Are you hosting an interesting webinar that you'd like to advertise? Speaking at a conference you want your clients or colleagues to learn about? Create an event trailer video that will draw attention of your intended audience about the event.
It's time to begin the process of
The process of embedding videos on your website is pretty simple when you are aware of the proper steps to follow that are specific to the platform that you're working with. Making the effort to add some videos on your site will draw customers to your website and increase chances of them making a purchase.
Now that you understand how to embed video on your site (and the nuts and bolts of embedding videos to other platforms that are popular), it's about time to start creating professional videos!