How to design, create, sell and make money through an online course

Jul 4, 2024

This book will teach you all you'll need to know about creating, launching, and selling your course this year.

Whoever you are there is something you can be able to teach others.

Perhaps it's been a lifelong passion of yours, something that you've always enjoyed teaching and address questions on perhaps that you've thought of creating material for in your most far-flung dreams.

Whatever way you look at it, if you could just find a way to bottle up that spark and deliver it to all the world and clients, then you'd be invincible.

Luckily, today it's easier than ever to transform your experience into profit-generating online courses that can change people's lives. clients.

It doesn't matter the subject or topic you want to instruct on, what know-how you've gained in the creation of lessons and videos, or whether you've ever put together a marketing campaign at some point in your career, putting together an online course is completed in just a couple of and easy steps.

Sound good? So let's begin.

Who is the best person to make an online class and what are the benefits?

The rewards of creating an online class - earning more money, earning passive income, reaching many more students, and making bigger impact - can appear appealing.

To get there, you have to work. The only way to stay motivated to do the job (and even take pleasure in it) is to know that you're doing what you're supposed to do.

Here are two questions to assist you in deciding if taking an online class is best for you:

    "Do I have a lesson to impart?"    

It's likely that for the people in your circle that you're an expert in certain things. You might be a master with managing finances or computers, or cooking, or searching for deals on travel, or home decorating. Maybe you're super-organized and can make spreadsheets work wonders.

It is possible that you already know the talent or gift people turn to you. Perhaps you don't (though it's likely that the other people you surround yourself with do! ) In which case we'll assist you in figuring it out.

If you've got something you can teach others which will aid them in their life or work by creating an online class can be a fantastic method to put it out to the world.

    "Do you wish to start an online business?"    

You've probably seen the images on Instagram. An inspirational guru posting an image of his "daily life" through a cocktail on the beach on Tuesday.

"Start an online company," they tell you, "you'll make money in your sleep. You just need to purchase my coaching course and I'll teach you how."

In the real world, creating an online company is nothing similar to that photo on Instagram. It can be hard work, and also in the background. It's also incredibly rewarding work also. If a person who finishes the course says that they have changed their lives, that will be among the most gratifying things you'll ever receive.

Ask yourself, do you really want to start an online business and put in the work required to get the results you want?

    "There are a myriad of options to earn a living online - how do I know if courses are appropriate for me?"    

Today, it is possible to start a business by selling digital products, coaching blogs, YouTubing, getting brand sponsorships and millions of other options. So how do you know whether courses are the best option for you? Try making a small, simple course and check out how it goes. You'll...

Overcome any mental barriers prior to putting a lot of effort into a big project. A small-scale course and putting it in front of a crowd will demonstrate that these concerns can't hold you back from success.

Get valuable student feedback without spending a lot of time. The most effective courses aren't first versions; they're courses which have been refined with time and incorporate students' feedback throughout the process. The primary part of this procedure is just to begin.

Discover a great deal along the way! Things that might seem difficult for you right now, such as creating content and making a sales webpage, is going to become much, simpler after doing it for the first time.

How to come up with ideas for your online courses?

To come up with the idea of your next online course, begin by thinking about the ideal target audience, or, the kind of people you think would buy your course at some point.

If you already have a blog, an email list, or social media following, look at your following. If you do not already have a following just look at your surroundings: your friends and co-workers.

Ask the people who are able to contact about these five questions via emails, in 1:1 phone calls or via a questionnaire, in your social media comments or through any other method you're in a position to use today.

"Tell me your stories about what you have experienced with the [topic]."

"What's your biggest challenge with [topic?"

"How do you deal with those challenges?"

"What could overcoming these problems let you achieve?"

"What blogs do you read regularly? What are the communities you're involved in online?"

Note down your most frequent trends that you encounter. If multiple people are experiencing similar issues and pressure areas, it could be an opportunity for you to provide a solution.

Another way to do this is to head to public channels and forums like YouTube or Reddit to search for answers about your idea for a course. Be aware that any issue worth being solved in a course is likely to have been covered in a book. In the event that it's a serious problem for people, they're probably seeking solutions online. So head to the comments section to see what you can find.

Do you notice any patterns or ideas that are recurring?

At this point, you'll have the list of subjects for online courses that you could tackle depending on the things you're proficient at, and what you've learned through your studies and so we can focus on the top subjects.

We'll evaluate all these ideas on the basis of two factors:

Inspiring: How enthusiastic you are to tackle this? If you aren't happy the process of working on something, its profits don't really need to be a factor, as you're more likely to give up before getting there!

Potential for profit: Is this something that people will be willing to pay for the solution the benefit of others? An excellent way to think about this is "do individuals already invest money for solving this issue? as in applications, books and so on? ...?".

You can plot the ideas you have gathered you have on the Passion/Profit Matrix.

We're seeking concepts that are in the top right quadrant, the ones you're excited to work on and which you'll have the ability to promote.

When you've got the idea picked, it's now time to begin to build your course.

How do you plan and design the course's content

At the beginning of creating an outline for a course, you might be tempted to take a seat and dump everything you can come up with into a spreadsheet, and then use that as your course outline. However, this could cause information to become overwhelming for both you and your students So we've got a better method you could try.

Begin with the final product.

You don't need to teach your students everything you've learned about the subject. Just teach your students exactly what they have to be aware of to get what you have promised.

On Amazon, they prepare a press release that announces an upcoming product launch prior to when they begin working to develop the item. The release isn't published in the first place, but they do publish it. But the internal process of creating the press release helps them concentrate on what's crucial: the aspects of the product that will be interesting and valuable to their clients.

Amazon begins with the final product and works backwards from there. That's the way we're going to go about your journey also.

What are the final results you would like your students to get?

Once you have started to construct your sketch, you'll find the answer to the above question is in the middle.

Then, your first module or course section will get students excited about why they're enrolled in the course.

Then, break the end result into the numerous steps that must be taken to achieve it.

Keep in mind that the goal of your teaching isn't to impart the entirety of what you've learned. You must teach all the information your student requires to get the desired result.

After you've had the end result broken down into components, and dropped in an outline you're now ready to design your course's content.

Online courses typically have the following components. It is possible to mix and match these types of media according to what is appropriate for each lesson, so take your time and don't get caught up in this.

Use the tools you already have (like a smartphone, your headsets, computer webcam as well as any other equipment you have in your arsenal. There's no need for extravagant equipment to present what you know. Getting caught up in the logistics of "perfect" content will only slow things down. Plus you can always return later and revise content as you grow your business.


Pro A multi-sensory approach that is engaging and builds the strongest bond between the child and the teacher.

Cons: It can be time-consuming to create.


Pros: Students are able to take the content "on the go" and listen wherever they go.

Cons: It is easier to become distracted when listening, can be harder for non-native speakers to understand.


Pros Advantage: PDF documents are more easy to refer back to as a use as a reference, compared to audio or video. worksheets in PDF can guide learners through tasks.

Con: Typically lower level of engagement compared to audio/video.


Pros: This one is "easiest" to write for writers who are confident with writing. Does not require additional equipment or expertise.

Con: Writing effectively can be difficult (but everyone can improve!)


Pros: You could utilize quizzes to for you to determine if students understand the content of the class.

Con: Not every topic is suited to a quiz therefore it may not work for your program.

Note on accessibility: When publishing video and audio material, take into consideration that you might have students who are hearing-impaired or who don't natively communicate in your native languages. Be sure everyone gets a good learning experience by including transcripts of any video/audio files.

In terms of the process of creating online courses, this video tutorial will show you exactly how to create your course in in about 10 minutes.

Are you still looking for an online learning platform? You can create unlimited online courses and digital products as well as your website blogs, landing pages as well as email marketing and affiliates with 's Mover plan. ( The Mover plan costs $39/month paid monthly or $33/month paid annual. )

The pitch: pricing and the packaging of your online course

Well done! Now, the content is complete and the course is now complete and ready for delivery.

There are just two critical actions left to complete: naming your course and pricing your course.

    The title will be the very first name those who come across the course will notice.    

If you get it right It will spark their interest, draw the attention of your audience, and will get them interested in learning more.

If you make a mistake If you're wrong, people will move on and do not follow your instructions.

Great course names are targeted. The title explains who this course is for. "Knife Skills 101: Learn to cut confidently" is better over "Knife Skills", because it tells the prospective student what level of skill this course is designed for.

Great course names are results-oriented. They convey the results which the participant can get when they take the course. "Knife Skills 101: Master To Cut With Confidence" is a more appropriate title as opposed to "Knife Skills" because it tells the prospect what outcome they'll be able to see after the course.

The best course names are clear and unambiguous. The name doesn't use fluffy language or jargon that confuses people and forces them to think hard about the subject matter of the course. about. "Knife Skills 101: Learn to Cut with Confidence" leaves no question about what the class will cover.

    Pricing can be a huge and complex subject, but there's no need to turn it into one.    

We recommend a simple model of goal-based pricing. What do you'd like from your course?

Are you looking to connect with the most individuals? If you're looking to make your course available to as many as you can (for example, in the case of using the course as a lead generator tool) you can offer the course without cost. If there's no hurdle to enrolling, you're likely to receive more enrollments.

Do you want to make the most sales? Then price your course low enough to make it a "no-brainer" for as many people as possible that is less than $30 depending on your niche (look at competing courses for an example of benchmarks).

Are you looking to make the highest amount of income? This is where you get to take on the biggest bucks. It's for most authors, it's a lot easier to earn the $1,000 by selling a $1,000 course to one person than by selling a $20 course to fifty people. Make sure you are competitive with the price, and test to see what people will pay for.

Your pricing isn't set in stone. You can -- and should! Always test various pricing options as you expand your online business.

Making an online selling page that can be converted

It's important to have a good selling page in order to showcase your product off to the world and make it easy for people who are interested to buy. This is the page your emails and social posts will be linked to and it's a great spot to present all specifics about your course.

Making a good sales page is as writing excellent marketing emails. If you've put in the effort to know your target audience and the language that they use and the most difficult part is already finished.

There are many copywriting formulas out there however the one we recommend is the simple and straightforward PAS Formula by legendary copywriter Dan Kennedy .

PAS means:




For the formula PAS, write your sales page in the following order:

    1. Problem What's the challenge that your course will solve to your client?    

State it at the very highest. That's your headline.

Be sure to not worry about "wordsmithing" anything...just make use of the words that you've seen the audience use to describe their challenges!

    Section 2. Agitate - What is the problem having this problem causes for your customer?    

List them here for both an alert and reminder of what the cost of not addressing the issue can be.

    3. Solution - The big reveal!    

Share your solution to the reader's issue, as well as what they need to do about it immediately.

There it is!

Once you have the basic structure of your sales webpage in place You can then add more elements like testimonials, FAQs, and promo videos, as well as any other information that will help your target audience make a decision.

How to create your landing page step-bystep.

Under the "Products" tab, click "Edit" on the name of your course

Just click on the three dots on the upper right hand corner, and then select "Edit sales page"

Creates a sales page as a default for every product you create and looks fantastic out of the box, however you are able to modify the design however you like.

Click the plus sign anywhere on the page to include additional sections like texts, images, CTAs, FAQs, grids, testimonials, links or any other content you want to add.

Launching your program

You've researched, drafted your course, constructed and packed your course, and now it's time to launch it to the world.

The moment creator Em Connors launched her first online course, she had an open launch in which people were able to purchase the course for a brief period. Before the course was ready it took her months to build an email list as well as followers on Instagram as well as in the days leading up to the launch she informed them of the course coming very soon.

While live launching can be enjoyable, it's also a long and tiring short period of time. One alternative is setting the course as an evergreen one and make it accessible for purchase. With an evergreen or self-paced course, anyone who is interested in your program is able to purchase it at any time this is a good option as you begin your journey expanding your reach.

Whichever method you take, be sure to keep these tips in you to help keep sales coming for a long time to come:

Promote your course via your social media platforms as well as in the YouTube videos you upload.

Links to your course are included in your blog posts, so those who are interested in your work are able to enroll and take a look at more of your work.

Establish an affiliate program to allow your students are able to sell your courses with a commission.

Collaborate with small-business entrepreneurs in your field. You can cross-promote each other's services so that everyone has a bigger market.

Building an online course can appear like a huge undertaking However, you already have all the tools you require to get started! You can build your web-based course, sales pages as well as affiliate programs and the email list within , so grab your account today to start building .

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