How to Create Winning Product Pages for Fast Growth

In the majority of online stores and eCommerce sites Your product pages are also your sales pages. They are the pages that transform your visitors from prospective clients to actual customers.

Excellent product pages ensure that your items look as, sound and look like something that buyers would love to buy. It is easier to make a decision on whether to place an purchase.

In this article, you'll see some great designs, discover how to create the best product pages and learn the ways that a few changes can increase your sales and revenue.

The goal of pages for products

Your product pages need to offer everything needed to convince customers to make an order from you and move to another site.

Good product pages accomplish four things. They:

• Inform: Customers who shop online require information that answers their questions and demonstrates whether your product can meet their needs or solve the problems they face.
• Delight:Customers want to be delighted with the promises that your product makes.
• Reassure: Shoppers want to be assured that they're purchasing items of the highest quality from a company that is going to be able to treat them with respect.
• justifies:Shoppers need to be capable of proving the purchase within their mind, or for someone else in their life who may have an view.

We'll explore how to design products pages, and what are the most important components to provide a superior online shopping experience that result in 5-star reviews and new customers.

Twelve essential elements for an effective product page design

1. Quality product photos of the products

In a brick-and-mortar store where customers are able to pick an item, go through the instructions or ingredients, study the label, and compare it to nearby merchandise. When you have an online store, you need to provide at least as closely as you can to the in-store buying process.

This starts with quality photos of your items.

For clothing, it's best to display the wearer in different sizes, if feasible and pertinent. For other products, take numerous product pictures at different perspectives, and let the shopper to click on different angles.

Marey.com is an online shop selling various types of water heaters as well as related technology and other equipment. Their pages on products allow the potential customer to see each item from different angles, see it up close, and examine specifications, features and additional product information.

Taking great images requires time and commitment. It requires good lighting, an appropriate setting, a plan for how you will shoot each product, and a good camera.

2. Write compelling product descriptions

The most effective product descriptions do not just talk about details and characteristics about the product. It's not just a matter of repeating whatever's on the label.

The most successful description is the one that allow the buyer to be able to feel and experience the advantages from owning or eating the product. What will they feel? What will it do to make their lives easier or more simple? As the saying goes, you don't buy an instrument because you need a drill. The reason you buy a drill is because you want the hole.

Be focused on the benefits not the features alone

So it's about benefits, not attributes. Benefits focus on the outcomes. What are the outcomes for someone who purchases a specific item? That is why your descriptions should focus on the value you offer.

For instance, wrinkle-free clothing is a feature. Why should we be concerned?

As wrinkle-free clothing is more attractive and makes an impression when you go when you meet someone for a date, the job interview, events, social gatherings or even at school. Also, it eliminates the necessity to iron clothes, which saves time and hassle, freeing you up to do things you like. The simple act of stating "wrinkle-free" as a feature, but saying nothing more about it, won't be a big hit with most customers.

Please be specific

The product descriptions will also eliminate the doubts. Keep in mind that the descriptions must be able to support the purchase and reassure the buyer. Doubts come from objections.

What is it that makes potential buyers not want to purchase something, other than the price? The descriptions you provide must be able to address any concerns.

Be succinct

What does all this mean? you must write long product descriptions?

Not necessarily. If you are able to do it correctly it is easy to rewrite your features as benefits as well as fit lots of convincing information within the same bullet points.

Its Roadie 2 is one of the top product page examples. The page is packed with details on one page, but the primary advantage is that it's short and simple, and right near the top, "Makes Tuning Easier & More Speedy."

Later on the page the page lists features that are technical however, each feature is followed with more information that explains what the advantages of this technology are. As an example, a feature is "OLED Screen with Built-In User Interface."

Below that line? "For simple selection of tunes and instruments. Invisible when off, illuminates beautifully when you turn Roadie on."

This page does a fantastic task of listing all the important details and quickly explaining the reason why they are important without wasting space or irrelevant details.

3. Make use of product videos to make items more real

At their peak, informationmercials frequently resulted into millions of dollars in sales because of the effectiveness of product demos. The amazing blade that cut through tomatoes right after you watched it saw through a steak made of T-bone - with the bone in it to the bone - was enough to convince you that you needed to own the knife.

If your products can be used to be used for demonstrations, you can go above images and include video clips of your products on your website. It's not as difficult than you'd think and the payoff is worthwhile.

4. Incorporate product information that consumers want to have

Every product page needs some actual information that goes with it. What size is the best fit? Can the piece be integrated with other parts I already have? What are the measurements? What are the components?

No matter what product you choose, make sure you provide the details people will need to be sure they're buying the correct item. In the end, this can lead to fewer questions to sales reps, a lower return rate as well as happier clients.

For example, DVO Suspension sells a variety of bicycle shocks and related equipment. This page contains detailed specifications bikers would need to know to be sure this product can be used with their bikes. If not it, then the site also suggests other shocks that shoppers can explore.

5. Show product pricing and inventory levels

One of the worst aspects of shopping online is when you must search for the price - and that's the easiest detail to add to a product page. With all the other information that visitors will encounter, it's important to design the site so that the cost is hard to overlook.

Big text, various colours, various fonts as well as repetition are a few options you could use to be sure no one gets confused about cost.

And if your inventory is low or you're out of a product, you need to include this information on your website so that people don't buy something, then find out they have to wait for months or weeks to receive it to replenish.

As an example, Offerman Woodshop creates custom wooden furniture, in addition to other things. This page contains two tables, and the prices are all there for you to overlook. At the time of this posting, one of the tables had the "sold out" image in the image of the table, telling prospective buyers interested in the table that they'll have to wait to buy it.

6. Utilize a product configurator in the event that it is applicable

As an example, Cocktail Crate lets shoppers pick any three mixers that they wish to purchase for a set price. Their page on products guides the buyer through each option until they've finished the three-pack.

7. Include social proof

Testimonials and reviews are still very efficient in achieving the final goal of the product's page: reassure the buyer that they're receiving a great deal and are working with a trusted company. Social testimonials are so efficient and crucial.

When it comes to a page for a product testimonials from clients and social proof could come in many types. Videos are particularly effective as they dispel doubts whether the reviews were created by a bot or an AI tool.

It is also possible to include star reviews on your websites, as well as other user-generated content from social media, such as images of rave reviews, or pictures of people using or using your products.

Woof & Wiggle is a fantastic tool for showing real reviews of customers with five-star icons andfurther confirmation from reviews in prominent media outlets. It's an incredibly strong, ominous creation of proof.

What can you do to beat it?

8. Special incentives for closing the sale

Keep in mind that the purpose of a great product page is to market the product. Descriptions and product details matter, but so does price. Sometimes, customers need an extra push to step over the threshold and place an order.

If you are planning to make use of discounts for sales, such as bundles, free shipping, coupons, discounts for first-time customers, discounted prices for bulk purchases, buy-one-get-one deals, or any other special offers, be sure to feature them prominently on the webpage for your product.

This product page offering bracelets since April Soderstrom comes with a message at the bottom that informs customers they are entitled to a 15% discount on orders over $200 along with a coupon code.

9. Make sure to include product suggestions

Premier Guitar, for example, presents an assortment of similar products on their pages of products.

A common use for product recommendations can be to assist shoppers in finding the right product if the product they're currently considering isn't a good fit for the requirements of their customers.

Another use is to supplement what someone has already purchased by purchasing related or additional items that might go well together, for example a hat with a shirt, or an added flavor to the food item.

10. Include product accessories, for example gift wrapping

Sometimes, it's those tiny extras, personalization and touches which make the purchase for your customers, especially in the case of a gift. Giving them the option to personalize their message and gift wrapping as well as other special features when they purchase your product makes the likelihood higher that they'll purchase from your store online.

You can also enable customers by allowing them to choose the colors they want using a selection of photos from the product, and you can modify the cost based on their selection.

Here's an example of an online product page that comes from Rosery Flower Shop offering add-ons in their gift sets. Notice how each add-on item includes a price so you don't have any confusion or unexpected costs.

11. Provide customer assistance, such as live chat

Some customers may have simple inquiries that require to be answered right now. Live chat is a fast and simple solution for customers. If your online store's visitor amount is sufficient to justify the use of this service live chat, it's an ideal addition to a product page and will help you close more sales.

You can also include phone and email support, and this too could be presented right on the pages of your products.

It's crucial to include the information in place in addition to the checkout page, because if people need a question addressed prior to adding items to their shopping cart, they won't reach the checkout page initially with.

12. Include FAQs for more complicated product

If the customer support team receives the same questions over the product, it could be a good idea to respond directly on the website for the product.

The FAQ pages aren't always the ideal solution since some individuals don't even think of looking for one, and it's unlikely that questions concerning specific products could be answered there.

If it is an item is appropriate and if it will help your customers, answer common questions about a specific product right there on the page.

How do you create product pages using

Once you've decided the information you need to include on your product pages is it time to make them with .

1. Incorporate product information into your WordPress dashboard

To create a new product, log into your website then go to Products - Add New. Then, you will be able to open the product's page in a blank format, where you can fill in the details of that product. Let's look at the possibilities each one at a.

Incorporate your product's title as well as a long description.

At the top at the top of your page there's a blank field for the title of your product. As much as possible, try to keep it simple and concise.

Under the title is an enormous, unfilled text box in which you could include a variety of information as well as information. It will appear below the more pertinent details about the product, and you'll need to put all "extras" in this section for those looking to know more. You can also try breaking into smaller pieces of text with bullet points in order to make it simpler to comprehend.

Choose your product type and determine your price

In the bottom of the description is below the description, you'll see Product Data box. At the top of this box, there's an option to select the type of product.

By default, you can pick between

• Simple product (an item without choices)
• Grouped products (a item that's part an assortment)
• External/affiliate products (an item that's listed on your site but sold elsewhere)
• Variable product (an product that can be customized such as color or size)

It is also possible to check boxes to see if you can download or virtual items. Virtual products don't ship to customers, but comprise items such as services. Products that can be downloaded aren't delivered, but they are made available via downloads for customers. This includes images and PDFs.

In the regular Price box, you can set the price of your item. It is also possible to set a Sale price if the product is on sale Click Scheduleto determine a start time and ending date for your sale.

Determine your inventory levels, and provide shipping information

Click on the Inventory tab on the left. Here, you'll find configurations for the product's SKU and levels of inventory. Additionally, you can establish the threshold for low stock, allow backorders and much more.

Select the Shipping tab. Depending on how you have established your shipping it is possible to add dimensions, weight and shipping class for the product.

Include cross-sells and upsells

Like we talked about previously It's a fantastic option to increase sales, and provide a more pleasant experience for shoppers. Go to the Linked Products tab to get to work.

You can then pick upsells (items that are an upgrade to the one you have) and cross-sells (items that are similar or go with the current product). They can be chosen on a per-product basis giving you total control over the products your the customers see.

Attributes can be a great approach to organize the products, and to add details about every one of them, which helps make shopping online more enjoyable.

Lambright Flooring, the wood flooring company, adds attributes for information like the color of wood, its the thickness of the wood, its width, and many more.

In addition to filtering customers through these features on archive pages, customers can also see everything at a at a glance on the website for the item.

Write a short product description

Scroll to the bottom of the page to view the Product short description box. This information sits beside your images and should be brief and clear because you don't have a lot of room to play with.

Incorporate your top info about your product in this section, retaining an eye on the advice we mentioned in the past. Then, discuss the major benefits of the product as well as any other information essential that buyers know in order in order to make a purchase. In addition, you should include additional details and data in the long description of the item.

Add product images

Then, on the right side to the left of this page you'll find an the option to set the image of your product. This is where you'll choose your primary image that will be the largest one for your page. The image will also be displayed on pages that archive the item, so make sure that the image is representative of your product.

The Gallery selection for Product is where you'll place your secondary images that site visitors can scroll through. Here you are able to include a range of angles, sizes and colors. on the item.

Select the product category and tag

It is possible to use categories for your products and tags to organize your inventory, making life easy for your customers. Subcategories and categories are the most common way that to organize your products.

As an example, for instance, you could include a category for T-shirts, with subcategories for adults, kids, and babies.

It is also possible to use tags to organize your items, however there's no option to make hierarchies. If you're selling graphic tees there could be tags that say "cats," "superheroes," and "vintage."

When you're pleased with the design, hit "Publish" to add it to your site!

Modify the product page template

If you're using the block-based theme it is possible to modify the product page template with blocks. This is a straightforward method of making changes to every page of your products in one go without having to modify any code.

Within Your WordPress dashboard, select Edit - Appearance, then click Templates. Select the Single Product template.

By default, this template is set up with a Single Product block. This displays all of the details for the item, including the name, description and images reviews, similar products, and so on. But you can add more blocks to in order to make a unique, appealing and visually pleasing page layout.

As an example, you may decide to include your Instagram feed that works as social proof, showing the satisfaction of customers with your goods. Perhaps you want to include the store's the shipping policy you will be able to modify across the entire store. Maybe you'd like to add a grid of your top selling products at bottom of each product page.

To add it, simply select to click the +icon on the left side to open the Block Inserter. Select the block you want to add and drag it over the Single Product block.

In this instance there's a hand-picked block of products. Select the block and access the Settings panel on the right-hand side. There, you are able to alter the way that the block appears and functions. This means that you can make changes to the amount of items shown as well as the information that is visible and the order that they are displayed in, and much more.

After you're finished, press the blue savebutton at the top right. You'll be able to observe your modifications reflected on every page of your products.

Set up and install all extensions that are required.

There are a variety of extensions that you can utilize to tailor your products pages. A few of these have already been discussed in this article. Here are just some examples:

What you'll need to do is download the extension you'd prefer to install from the Marketplace, then go to Plugins - Add New within the WordPress dashboard. Next, select the Upload Plugin buttonat the top, and then add the extension you downloaded. Finally, activate your brand new program.

Every extension comes with a manual which explains the steps to setup and utilize it. And if you have some questions, reach out to support.

How to get your pages on products noticed

Making sure your pages are seen by the right people is a primary goal of the process of search SEO (SEO). Though a lot of your web traffic might start at your homepage and blog postings, some of the highest-value visits generated by your likely customers will go straight to your website's product pages.

Here are the biggest aspects of SEO which you could work on:

• Keywords within your product page copy
• Subheadings and headings
• Pictures
• URLs
• Site speed

We'll discuss each briefly, and we'll include additional resources for certain topics.

Keywords

Keywords are the terms the people you want to target are using to search for the products that you offer. Through a little research on what people are looking for and the terms they're using, you can learn what kind of terms to use on the pages of your products.

Once you've identified the your keywords, it is recommended to use these throughout your product description on the page. That doesn't mean you must try to force them into every sentence however, you must be aware of ways to show Google that your website contains information related to that keyword phrase.

Subheadings and Headlines

Search engines such as Google and Bing focus on headings and subheadings as they tend to show what the page is about.

Make sure to be aware of the way you organize your headings, and make sure to incorporate keywords whenever possible.

Avoid large chunks of text along with excessive paragraphs within a row. Separate them into subheadings. It is recommended to do this for two reasons. First, it serves your customers, because it makes it easier to comprehend your text. In addition, search engines are looking for keywords in subheadings.

Images

Can product images contribute to the ranking of your website? Absolutely! Images contain metadata related to their metadata. The information they provide is the search engine's criteria when determining the topic and the quality of your page.

It could also result in the images appearing in search results for images on websites like Google, which can then create traffic.

URLs

As with headlines and subheadings the URLs for your pages for products are a extremely important area to add keywords.

Here are some tips on writing URLs for product pages:

• Be careful not to make them too lengthy Focused URLs are more effective. Anything more than 10-12 words is not a good idea.
• Beware of filler words such as a to, the, and the - stay with words that matter for the product page. URLs should not be used for sentences that are complete.
• Put your primary keywords in the first place on your URL if it is possible.
• Separate all words with dashes.
• Do not worry about capitalization.
• Make sure not to utilize URLs that you've previously used, and they shouldn't be very similar either.

Site speed

One of the first places to start is optimizing your images, because bloated images are one of the most common causes of slow sites. When it comes to online shops it's a major one, because product pages tend to contain a large number of photos.

Jetpack offers a variety of effective performance tools which include a cost-free CDN. Jetpack Boost is a powerful plugin. Jetpack Boost plugin handles key performance optimizations such as lazily loading pictures, optimizing CSS as well as deferring unnecessary JavaScript.

Use other methods to draw traffic

You can attract natural traffic and are able to attract targeted traffic. Optimizing your search engine to lead to higher ranking means that you'll show up naturally for more results. That, in turn, will result in organic traffic. Every click is completely free however, it requires the time and energy to get positions for keywords that are valuable.

Pay-per-click is fast and costs a cost. What's the difference? Let's have a look.

Paid traffic

It's also a great option to test if traffic generated from certain keywords will result in actual sales. If so, you can justifiably justify the cost and effort needed to focus on that keyword to rank organically.

Organic traffic

Social media can be extremely effective and is a great way to build and grow an audience that is loyal. If you've got patience to devote time to it, you can make use of it to attract an increase in warm visitors - your target audience - for your online shop.

Direct Post

If you serve a local region, you could mail out postcards in order to attract people in that area towards your online store. This approach can be very efficient as it eliminates the online distractions fighting for attention.

There is also the option to use coupon mailers, that are still effective for specific businesses. Just remember, if you're sending anything via mail your goal is to encourage people to go to your site. Therefore, your advertising should be clear on the ways potential buyers can contact your company, how they can find you, and how to buy from your company.

In any print marketing - and not just in small print at the lower corner. Include contact information. Offer a particular offer, to track the effectiveness of the campaign.

Questions and answers about the creation of product pages

What is a product page?

A product page offers a specific product on an online shop. The page names the item and gives information to help shoppers determine whether or not they would like to buy it. Customers can then add that item to their cart and visit the checkout page to purchase it.

What is the most important thing to include on a product page?

A page for a product should comprise the following information:

• The title must contain the brand name
• An item description that outlines the benefits of that item
• Other specifications and details buyers might require
• Product images
• Reviews from customers and other social proof for that product
• Related products that are recommended
• Pricing information
• Contact details or a live chat feature for customer service

How do I create a product page design?

There are many ways to structure product pages. There is a template for your product as default. The design you select affects the way your pages for products look.

For adding a new product just go to Products - Add Newin the menu on your WordPress dashboard. There, you can include all your product information, and upload it to your site.

When you're working with a block theme You can alter the design of the product layout of the page without having to modify the codes. Visit Edit - Appearancein your dashboard. Click templates,then choose the Single Producttemplate. After that, you are able to create and modify blocks to make a customized product page.

In addition, you may use extensions to alter your design. You can, for instance, incorporate videos, FAQs specific to your product, customization options, and more.

The instructions for all of these techniques earlier in this post.

What do you need to know about writing an online product page?

Start by examining the products features and use those to determine the advantages it provides to customers. Write your product description around advantages - what you want consumers will get when they purchase the product.

Next, write down everything related to the product a customer might need to know. Make high-quality photos. You might want to consider creating a promotional video as well. Select a price. Write a headline to advertise the item and draw online visitors. Write detailed descriptions. Incorporate your value proposition. Find social proof such as testimonials. Later, create the page.

What is the purpose of a web page about a product?

The primary purpose behind a page is to promote the product. Its objectives are to:

1. Provide shoppers with the information they require to take a selection.
2. Create some emotional desire that is a reflection of their needs and wants.
3. Make sure they know that you're working with a good company and that they're getting a product of top quality.
4. Aid them to justify the purchase to them with convincing reasons for buying it.

What can I do to improve my product web page SEO?

Improving product page SEO happens in the course of time, as you make targeted changes to your web page's content. Start by identifying your principal keyword, as well as any pertinent secondary keywords. Include them in your headings and subheadings along with URL and the content as needed. Make alt-text to your images. Expand your written text, as the more information you have does more effectively at drawing attention from search engines.