How to Create High Value courses using a limited quantity of resources
Michael Pedone grew up with the ambition of becoming a world-renowned music star. Growing up in a poor family, Michael imagined a life of luxury, but more importantly, a lifestyle where would allow him to enjoy financial freedom. At first, it was a hobby, however Michael discovered a job that made him look like the biggest star, selling.
Since the age of 25, Michael has worked as straight commission sales rep, a sales rep with a total revenue of commissions by closing sales. The fact that this is the case shouldn't be a surprise as, in his heart, Michael has always led the lifestyle of a businessman. The company that he founded was amid the 2000-dot-com crisis which was then sold at seven figures. Following that, he was able to create a company that has earned him a lot of recognition today: SalesBuzz.
"Of all the business concepts I came up with was this one that I always was always drawn back to. I've felt what it's when you have your phone seem like a twenty-five-pound burden and not want to touch it anymore and also how stressful it is remove it from the way since you have children to take care of."
"Out among the many options we looked at, Plus was the best choice to allow other companies to train their sales staff who are trained swiftly and with a cost-effective solution," Michael says. Michael.
Two individuals comprise the core, Michael, Founder and CEO and Brittany who is the training coordinator. SalesBuzz has developed their online education service from scratch on Plus. By focusing on course development with clients as well as their students, with an eye towards their future plans, this tiny however strong group has succeeded in developing their top-quality Engage Selling course that is available in nine different languages. There are 1081 students in the class!
"I have a teacher background. Not one with a background in computing science. It's a breeze to operate, easy to configure and customer service is top-notch as well as it's extremely user- and friendly." This is the explanation of Brittany who created SalesBuzz's complete site.
Without an infrastructure, what's the way SalesBuzz has been able to attain its successes using the least resources available?
Michael is a unique person who sees the world from both an agent in sales, as well as the proprietor of a company. Each of these perspectives he applies to SalesBuzz. The secret to their achievement is in three fundamental factors:
- Understanding your students
- Understanding your customer
- Delivering valuable content
Understanding your students
Michael is aware of what motivates his students. He understands what they'd like to learn, how they'd like to achieve their goals, as well as the hurdles which could block their path.
"When I was struggling as a young sales rep, I was determined to know the most effective approach to end my sales. I was soaked on my ear and had to understand that you will more effectively conclude if you aren't rushing through steps in the beginning. It's important to be able to master each step, one at each step at a one at a. Once you've started your journey, you'll close more quickly and have less difficulty ."
With his experience from the past and insider knowledge, Michael and Brittany have designed their course . For example, to counteract the desire to "skip ahead" they've created the ability to deliver drip-based content as well as allow students to enroll in the course only after they've completed the specific sections that comprise the program. To encourage completion and accountability, SalesBuzz provides a certificate when the course is completed that the students can show off on their LinkedIn profile.
Michael realizes that enhancing the skills you have in sales requires practicing. That's the reason he gives students access to his classes throughout the year so that they can go back to refresh their knowledge whenever they need.
"You can't just go through something and then learn it completely on your own. You must learn by taking it on yourself," he says. "If you're trying to master something, especially with regard to sales it's possible to look at it for a couple of minutes, but that doesn't mean you're going to achieve success in mastering it. ."
Be aware of the demands of your customers
Being aware of the requirements of your students is essential and knowing the requirements of your clients is crucial. SalesBuzz is a B2B (business-to-business) company whose target audience is small business owners to Sales Directors of Fortune 500 companies. Understanding what a customer's needs and what they value is one of the reasons SalesBuzz has been able to take decisions that affect the user experience as well.
The ability to monitor progress, report on performances, and incorporate check and balances like exams and quizzes is among the elements which Brittany and Michael looked at when they made their decision on the platform they would choose to use for their classes. In fact, one of the primary reasons Michael and Brittany chose to use Plus was the capability to create unlimited groups in the Analyst option.
"Money is invested. If the business is planning to invest money in its employees it is essential that you are able to monitor your employees' progress and make sure that the team members are doing their best to grow. It is essential to give every manager the chance to login, check the team's performance and track their performance is crucial," states Michael.
The Group Analyst feature permits SalesBuzz to give their customers the option of accessing the status of teams and groups who are taking part in their courses for training. This lets them know the direction of their investments and gives accountability to students who they coach.
Deliver valuable content
One of the most crucial aspects of the SalesBuzz strategy is the distribution of relevant and useful material. This factor has been crucial in the development of SalesBuzz and it's what makes Michael's business thrive. Through the years, the business has developed a vast understanding of the art of producing the best content. In the wake of an "on-demand" method of teaching courses, they've discovered that "more clients are choosing this option" and that "new customers love this model ."
What's the level of content? As per Michael Michael the most important element is the high-quality of content, not quantity.
"It is essential to be useful throughout the whole process," the expert says, adding that "there is no need to make a mess just to make it easier to access. If you are able to instruct somebody in three hours, there's no reason to be wrong with creating thirty hours of content ."
Michael as well as Brittany have split their material into easy-to-read chapters. They've also designed a number of engaging lesson plans, comprising presentations featuring the sound of voiceovers as well as PDF guidebooks that can be printed and worksheets, as well as quizzes as well as exams.
According to Michael and his team, having a quiz after each chapter is essential for students as well as the clients. The ability to offer a range of options within the collection of questions to make sure your students aren't just recollecting the correct answers, they are in fact learning, which is now an important marketing point for his company.
"They have to be familiar with the content. It's a major benefit for our customers. If they learn that the exams are administered, it's an enormous difference because the test doesn't only pass through the test or even fast-forward the exam, taking the test and learning. It's essential to be able to grasp these concepts!" Michael explains.
It's the secret formula to success.
"Our clients have been taking advantage of the education and taking advantage of the course. It's a win-win that's for sure."
Michael makes use of his over 25 years of sales expertise as well as the experience of 10 years teaching to create content which he is confident that students and the clients will love. With his knowledge of his students as well as the needs of his clients, SalesBuzz has been able to grow and offer high-quality courses for customers all over the globe. The company is constantly working to get to up the ladder. One thing is certain: their size as well as the platform's commitment to satisfying clients and students are essential for delivering an effective learning experience.
Learn ways to improve the performance for your business by utilizing B2B sales:
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