How to Create and Sell Online Courses Using |
The online course business is booming, hitting over 250 billion dollars in the last fiscal year. If you're like a lot of people are, then you're probably thinking about sharing some of that market.
It is a great moment to develop the online version of your course. But you should know that the field of online courses is changing. It's a lot more competitive and you've probably figured it out before. There's a lot of creators out there. In addition, there are plenty of accounts of people who designed a course, that earned them $45,000 on their opening weekend. It's possible to be intimidated, cynical or, perhaps, motivated! And we hope that you're the former!
In this post, we'll be a little more specific about the methods to create and sell online courses by using . If you'd like to know more comprehensive guides to creating online courses, do take a look at the following posts, The Ultimate Guide to Making an Online Course as well as How to Sell Courses Online
If you want more support in building your online course community, join OUR Mighty Community for free as well as meet fellow new and established community owners! We'd like to get to know you. Sign up for free!
In this article...
3.Choose your pricing structure
Community Design(tm)
It is recommended to begin this method, regardless of whether you're creating your own course. In part, this is due to the fact that what creates such success is their communities - more on this in a minute.
The process we have developed as our trademark of community Design(tm) guides you in creating a solid understanding about what your perfect customer will be, what the needs are, and how you will help them. It's the ideal place to begin designing an online class.
Decide on delivery
You should think about the way you'd like to present your online class. There is the possibility to have the class pre-recorded, to drip out information, or to present it live!
We've actually seen some amazing experiences from people who've decided to present the course in person !
There's not really a wrong solution. The choice is most comfortable for you. And even if you do a live course it will be recorded all the time as an online course.
Choose your pricing structure
One of the most difficult aspects about creating an online course is figuring out how much to sell it for. It's tempting to believe that keeping your price low will get you higher sign-ups. We've found that this is not always the situation. People often pay for what they spend on.
The nice thing about the course you teach through Your Mighty Network is that you can sell it in different ways. It is possible to make the cost of membership low or even free, or add an upsell to the course. This could let you provide worth to your customers before asking them to pay for the class. Once they are already in your community It's a lot easier to upsell.
You could also decide to offer the entire course for one-time fees, as well as allow your members access to the community for a set duration.
You could also opt to set up a single cost for membership and add the course in your group.
However you want to handle the business aspect, lets you build just about any type of package you could imagine. And if you are not in the US it is possible to charge using your local currency.
Find your friends
When you have done the initial research and you've got your community established then the next task is to locate your community's members. If you're trying to recruit members into a free community, or you're selling your course, acquiring members is an essential part of any business that is based on courses.
Start with the individuals you interviewed to determine your ideal group members. It might not come as to you that people who have shared their frustrations with you might have the money to purchase the solution you propose.
It is possible to reach out to them via a text messages or emails like these:
Hey James,
Thanks again for your feedback on the challenges of starting a freelance writing business. As a result of my research, I've made the decision to establish a freelance writing community. It's totally free to join and is an outlet to assist freelancers and to give back the experience I've learned from building my own business in writing that's six figures. I'm also planning to teach a live course in the Fall on how you can create your own six-figure writing business.
I'd love to have you at the event, but there's no pressure if this isn't your thing right now! Thank you for the valuable insights, and have a great week.
If not, it's time find a suitable membership acquisition channel for your course business that is suitable for you. The possibilities include:
- Email
- Social media
- Free trial
- Ads
- Webinars
- Guest speaking
Remember, you can easily invite people on Your Mighty Network by either sharing a landing page or an invite hyperlink.
Deliver value
Once you have the members of your class in place, you can start with delivering value. Naturally, one of the primary channels to deliver value will be through the course itself. Choose your delivery method - which we talked about earlier. And with a Mighty Network, you can constantly add additional content to make your course more comprehensive as you go. Be aware that each course module has a discussion section on the last page, meaning that you'll be able to keep your participants engaged with a discussion about the subject.
You are not limited to the function of the course itself in terms of providing worth. It is easy to surprise and delight your audience by providing live streams, live events, regular posts or articles, polls and much more.
While the content of your courses is important, the connections which your participants make to other students will make a significant part of their growth, when they recognize that they're not the only ones and discover others to go in their footsteps.
Adapt and grow
Do not quit with your plan of action. Be sure to keep developing and changing to find out what's working. It is possible to add additional content as you dive deeper into the kinds of questions that participants in your course will have to ask. You can check your analytics to determine where your students are spending the most time using these data points to modify your course content.
Conclusion
The hope is that this short guide has provided you with an suggestions on how to design online courses and then sell them with .
However, when it comes to creating and selling an online course, above all, enjoy yourself! Building a course and community does not have to be a hassle. Actually, if you pick the best platform, it will do a lot of the work for you. You just need to provide the best material to learn and we'll help you to bring your ideas into reality!
Ready to create and promote your own on-line course?