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How to Create a Brand on behalf of your Online Community

Jul 20, 2022

Your reputation is the brand you have created. If you are thinking about your audience and the community you want to build - how do you want people to talk about it in the background?

The more narrow you can be in the people you service, the more profitable you will be as the professional in this area. We'll look at the details of what a strategy for community branding is and what it can do for your business!

Skip ahead:

What is it that you are offering?

The first step is to make your own list of values you want people to describe your products as. Here are mine:

We believe that small entrepreneurs can find work-life harmony, have systems in place, determine their own goals and feel confident and worthy.

  1. Encouraging others to achieve their highest potential
  2. Community is vital for us for growth and to shine.
  3. Everyone is worthy of having the space
  4. Every person should be able to have the courage to share their an individual purpose and talent

What is Your Branding Mission?

Mad-Lib version available for you to make use of:

I aid (who), do (what), so that (result) (not like) (alt), because of (distinction) *Adapted from by Alex Osterwalder

Example: "I help creative entrepreneurs and small-scale business owners who want to attract their ideal clients using visual marketing and positioning techniques to turn heads."

As a brand strategist who has an eye for visuals I would suggest treating your service offering like a business. Include a brand name, a tagline, have a hilarious name for your customers, use a logo, have branding colors, an aesthetic and vibe the images, and a language dos and dont's.

9 Must-Haves to Build a Strong Community Brand:

Now let's talk about having an effective strategy to build a brand.

9 Essentials to build a strong brand for your community:

  • Have a Target Audience
  • Have a Value Proposition
  • Learn what you can offer and go all in
  • Create a memorable client experience
  • The perceived value lies in the details, so add surprise and excitement moment.
  • Be consistent in each touch point with visuals (logos or logos, fonts)
  • Connect with your friends and celebrate wins
  • The Outline of Expectations, Community Rules and Standards
  • Jokes and inside jokes, even "nickname" in the entire group (For my Brand Magic Society Members, I'm calling them Magicians! )
  • Listen. Encourage a two-way entry

Converting Your Community

the greater it is likely to expand your business. Having voices to shout from the rooftops regarding how well you've served them, they are available on your email list, a paying customer or a membership member - they can share your good work!

The more you brand your business and have an approach to doing so, the more traction you'll see. The average person takes seven times to experience the same brand name and feel comfortable with it. Therefore, being consistent and remaining in the forefront of your mind can be helpful in converting and retention.