How to Connect with Gift-Givers during the Christmas Season

In the holiday season, your audience may not always be the typical year-round customers, but instead people who love shopping.

As an example, if you sell hiking products the typical customer could usually be avid outdoor lovers. However, during the holiday season this could be parents, spouses or child of an outdoor lover who may even hate being outdoors for themselves.

What can you do to help them find the right fit for their loved one even if they don't know much about your products? Let's glance.

Create gift guides

If your store has a lot of merchandise based on video games including t-shirts and strategy books, and posters. Your normal audience may know every game, character, and the inside joke. What about the dad seeking to delight his daughter with a gift to commemorate the Christmas season?

Then, they can write gift guides based on price (Top Video Game Gifts Under $35) or on age (The Most Popular gifts for gamers under 12).

Find items that match the guide's theme and include a couple of paragraphs about the reasons they are perfect gifts. It is best to list all of your personal items as well as the products of other retailers to ensure that you don't seem too biased.

Offer bundles, packages and bundles

Bundles make things easy! Instead of having to browse through dozens of products looking for the perfect item for one of 15 people they're shopping for, one can simply buy a curated gift set.

Two ways could approach bundles:

Sets that are pre-packed. Add a package of goods that are all together. If you are selling beauty products, this might be an spa set. If you offer snacks, it might include a set for a movie.

Suzi Wong Creations, a British-based company that sells fightwear, has a children's luxury boxing kit. The gift-giver can pick the size of the jacket, socks and shorts , and can also include personalization in various areas. This is the perfect, easy way for someone to find a gift for their beloved one who loves boxing.

Answer all of their questions

As much as you want to make it easy for customers to locate the answers they need it is possible to be more focused in this area during the Christmas season. Incorporate questions and responses to the FAQ section and create blogs that address directly to the newest customers.

Here are some examples:

• How long will your goods last?
• How many does my loved family member require?
• What accessories are needed?
• Does anything need to be custom fitted?
• Does your product work with products my acquaintance or family member owns?

Of course you'll want to respond to questions about shipping and turnaround timeframes (especially if they're different in the time of the holidays) and return policy, or anything else that may affect someone's purchase decision.

Include gift cards in your store

If a brand new buyer is having trouble picking the perfect present? Maybe they'd prefer to offer a relative or friend the option of choosing precisely what they would like.

Brown Brothers, for instance, offers gift cards in conjunction with wines. There are numerous things to consider when purchasing wine -- red or white sweet or dry, sparkling or flat -- and it can be the result of a decision made by a person. So some holiday shoppers may like to buy the wine lover in their life an gift card rather than thinking about the wine they'd like.

Write detailed product descriptions

Descriptions of products are another great option to provide new shoppers with all the information they need to make a purchase. So, include lots of detail. Include how the products you are giving away are utilized, explain flavor and scents as well as include additional information like size charts and the presence of allergens. It helps customers feel more confident when purchasing a gift.

Switch your marketing language

When running holiday ad campaigns designed for new customers, consider switching your language around. As an example, if you sell paint supplies and paint, for instance, you may currently have an ad that says:

"The best single-pigment watercolors that are which are finely ground can be used for 0.15 millimeters airbrush work."

The ad might be exceptionally effective if you're targeting professional artists. It's likely to not mean much to someone just seeking to buy a fantastic present for their friend who is an artist. Therefore, instead of saying: might suggest something such as:

"High-quality, long-lasting watercolors that even the most discerning artists will be able to enjoy."

Recommend additional items

People who are shopping for the holidays may be searching for multiple presents, particularly if they're shopping for parents, spouses, or child. If they're not familiar with what you offer and are looking elsewhere for additional products.

Instead, make it simple for them to do everything they need to do via your site, by offering the product suggestions. Add related items to the individual pages of your product by using the the default function.

Create a collection of images

• Different angles. Display the item from side and back, the both sides, and the sides.
• Utilize cases. Show how the product is actually used through your photos. And if it has multiple uses, like a high chair that transforms to a toddler's chair and vice versa, display all of them.
• Size. If you are concerned about the size of your item, show your item's context. It could be as simple as the hand of someone who holds it.
• Color. Be sure that your images are well-lit and accurately communicate the colors of the item.
• Your target audience. Include people in your photos that are representative of those who will use your products. Do you have items that are geared towards parents? College students? Dogs? Make sure they are engaged with these items. It will allow potential buyers to think about their family members engaging with the products.

Reviews of feature articles

If someone isn't likely to have a lot of knowledge about the industry or your business review reviews could make all the difference. You may not be able to tell if your products are high-quality and reliable, but if they see authentic reviews and feedback by people who have actually used your products, they'll be more likely to be able to trust your brand.

Remember your audience

No matter the time of time, you should be mindful of your audience in any decision you decide to make. However, during the Christmas season, your audience may shift to gift-givers. However, that doesn't mean it's time to make a complete overhaul about your online store and marketing efforts There are a few aspects to consider.

Utilize the above tips to ease the burden of the holiday season and increase sales. How have you adapted to this season? Please share your thoughts via the comments.